/ An inside look at the business of digital content
Archive
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Incontext Revenue
Beyond subscriptions and advertising: 5 proven revenue tactics to try
December 12, 2024 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon
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Incontext Revenue
2024 in review: Trends in digital media monetization
December 11, 2024 | By Simon Klein, Global SVP Supply – Teads -
Incontext Advertising
How Data Collaboration Platforms are transforming publishing
December 9, 2024 | By Alexandra Theriault, Chief Growth Officer – Lotame -
Incontext Perspectives
The big 5 for 2025: forces impacting media and tech
December 5, 2024 | By Jason Kint, CEO – DCN -
Incontext Advertising
How publishers can use performance marketing to boost growth
December 2, 2024 | By Ju-Kay Kwek, CEO – Switchboard Software -
Incontext Advertising
Ad ops is too complex for generic AI—here’s what works
November 20, 2024 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Advertising
The rise of Attention Metrics brings new opportunities for publishers
November 18, 2024 | By Marc Guldimann, CEO & co-founder – Adelaide and
Claire Browne, Head of Research – Adelaide -
Incontext Advertising
How publishers can avoid the high cost of inaccurate data
October 22, 2024 | By Manny Balbin, Head of Product Media & Publishing – Switchboard Software -
Incontext Advertising
How publishers can drive direct-sold advertising success
October 7, 2024 | By Colleen Tully, Senior Director of Sales Accounts Management – Clipcentric -
Incontext Advertising
Audiences value news. Here’s why advertisers should too
October 2, 2024 | By Natalie Bastian, Global Chief Marketing Officer – Teads -
Incontext Policy
That’s a wrap: Where arguments landed in US v. Google II
September 30, 2024 | By Arielle Garcia, Director of Intelligence – Check My Ads -
Incontext Policy
A recap of week two of US v. Google II
September 23, 2024 | By Arielle Garcia, Director of Intelligence – Check My Ads