DAA Resources
Brand and Publisher Assets - Cookies and Beyond Playbook
- AdChoices: Consumers' Gateway to Transparency & Control for Targeted Ads PDF
- Cookies & Beyond: A Brand & Publisher Playbook PDF
1st Party
Do now. AdChoices builds trust, and the playbook outlines what brands and publishers should do with their own notices and conversations to have with their data and tech partners.
3rd Party
Have conversations with your brand and publishing partners about how you support targeted ads using a variety of identifiers in adherence with DAA Principles.
YourAdChoices Token ID-Based Opt Out/ Revocation Tool
Learn More
Technical Description PDF
1st Party
Do now. Link to youradchoices.com/control in privacy policies and notices. Have conversations with partners regarding their integration.
3rd Party
Integrate now.
YourAdChoices Preferences Tool (BETA)
1st Party
Do now. Link to youradchoices.com/control in privacy policies and notices. Have conversations with partners regarding their integration.
3rd Party
Test now.
WebChoices & Protect My Choices 2.0 (BETA)
- Protect My Choices Technical Specifications (Reader and Header) PDF
- AdChoices Signal Specifications PDF
- AdChoices User Preferences API PDF
- AppChoices Technical Specifications (Mobile Ad IDs) PDF
- Legacy WebChoices 1.0 Technical Specifications (Chrome Only) PDF
1st Party
Do now. Link to youradchoices.com/control in privacy policies and notices. Have conversations with partners regarding their integration.
3rd Party
Test now.
About Identifiers
We have enabled a free cross-industry resource to help advertisers explain existing and new identifiers to their audiences. This new webpage, AboutIdentifiers.org, describes the benefits of relevant advertising and how consumers can gain transparency and control when available identifiers about them are deployed.
We encourage all of our participants to link to this new resource from any owned or partners/clients-owned privacy policies, ads and apps. It is a comprehensive way to educate consumers about developing, cookie-less advertising measures and to provide them with meaningful control on every device and browser they use.
1st Party
Do now. Link to aboutidentifiers.org in privacy policies and notices.
3rd Party
Do now. Link to aboutidentifiers.org in privacy policies and notices.
Use Certified AMIs
If your company offers the marketplace an identity solution across sites, apps, platforms and browsers, then now is the time to achieve DAA certification. Addressable Media Identifiers are a step above other identifiers in the market as they are independently certified to a high privacy standard established by a cross-industry initiative.
If your company offers an identification product for advertising purposes, please get it certified with DAA. Such certifications will ease the privacy due diligence burden of potential product users, primarily brands and publishers.
We are also asking brands and publishers now to include DAA-certified AMIs in their RFPS, policies and contracts. To initiate the AMI certification process, visit: https://digitaladvertisingalliance.org/ami
1st Party
Have conversations with your identity partners. Are their identity solutions DAA certified?
3rd Party
If you have an identity solution for the ad marketplace, then earn DAA certification.
Consent Manager Platform (CMP) CoMPlement
Learn More
- CMP CoMPlement Implementation PDF
- CMP CoMPlement FAQ PDF
- AdChoices Signal Specifications PDF
- AdChoices User Preferences API PDF
- Implementation Instructions for First Parties PDF
1st Party
Have conversations with consent management platform partners. Are they integrating AdChoices in the CMP notice to users?
3rd Party
Integrate AdChoices notice and link to it in all CMP interfaces.
AppChoices
AppChoices Technical Specifications (Mobile Ad IDs) PDF
1st Party
Do now. Link to youradchoices.com/control in privacy policies and notices.
3rd Party
Integrate now if using mobile ad identifiers.
