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Guidance on building better digital services in government
Use thoughtful exploration and learning to support continuous, strategic decision-making
Research is an important tool to help you understand real user needs, behaviors, and experiences. By using tools like surveys, analytics, and interviews, you can make informed decisions on products, programs, and projects.
Learn how user-initiated feedback can help you shape your customer experience approach.
Find information about conducting ethical, inclusive, and unbiased research with people from start to finish.
Explore common questions related to the Paperwork Reduction Act, a law governing how federal agencies collect information from the public.
Understand the needs and behaviors of your users so you can develop a product or service that supports them.
Over the past year, 18F has helped partner agencies launch innovative software products to improve the public’s experience with the federal government. From helping Get.gov simplify domain requests to working with Notify.gov to develop a new public benefits texting service, the six projects featured here focus on putting their users first. Learn more about how these launches emphasize the importance of user research and strong partnerships in delivering better government services.— via 18F
Get an overview of what user research and user testing are in a federal context. Learn what policies apply and what resources are available.
User feedback is key to creating great digital products, but limited resources can hinder research efforts. Hallway testing provides a quick, useful solution. By conducting informal interviews, the Open Data, Design, and Development team at the Department of the Interior gathered insights to improve navigation to state and offshore region pages on the Natural Resources Revenue Data website. After testing prototypes, the best option was implemented, streamlining access white minimizing resource use. The team’s next steps include monitoring performance, evaluating the addition of maps on select pages, and continued hallway testing.— via Office of Natural Resources Revenue
Discover how USA.gov tailors its benefit finder experience for both English and Spanish-speaking users through culturally nuanced content. Through dual-track language research, a bilingual support team, and A/B testing, USA.gov ensures that more users receive relevant, empathetic, and user-friendly content. The USA.gov team also identified and addressed recruitment challenges to interatively improve its ongoing research processes.— via USA.gov
User research is an important part of customer experience transformation. Different types of research require different approval under the Paperwork Reduction Act (PRA). Through seven case studies, the U.S. Digital Service shows how agencies conducted valuable user research that did not require PRA approval and successfully integrated findings into their projects. Their work illustrates how thoughtful user research transforms delivery of services and helps agencies build trust in government.— via U.S. Digital Service
Covers the basic principles research: informing and getting consent, and managing personally identifiable information (PII)
An overview of the most common barriers and how federal agencies might address them.
Best practices for distributed teams.
How the Lab at OPM drives innovation through design education
Key interview moments and how to navigate them.
Get started making usability fixes to your website or product.
A resource with four approaches to help federal employees perform usability testing.
A plain language guide which answers the most common questions to the PRA.
Low-cost, low-lift actions that any federal employee can take to improve customer experience.
How to ensure the most useful information makes its way back to your team for further analysis
Touchpoints offers a simple, flexible, and convenient way to start collecting customer feedback so you can focus on serving customers rather than managing surveys.
228 posts
Over the past year, 18F has helped partner agencies launch innovative software products to improve the public’s experience with the federal government. From helping Get.gov simplify domain requests to working with Notify.gov to develop a new public benefits texting service, the six projects featured here focus on putting their users first. Learn more about how these launches emphasize the importance of user research and strong partnerships in delivering better government services.— via 18F
Get an overview of what user research and user testing are in a federal context. Learn what policies apply and what resources are available.
User feedback is key to creating great digital products, but limited resources can hinder research efforts. Hallway testing provides a quick, useful solution. By conducting informal interviews, the Open Data, Design, and Development team at the Department of the Interior gathered insights to improve navigation to state and offshore region pages on the Natural Resources Revenue Data website. After testing prototypes, the best option was implemented, streamlining access white minimizing resource use. The team’s next steps include monitoring performance, evaluating the addition of maps on select pages, and continued hallway testing.— via Office of Natural Resources Revenue
Discover how USA.gov tailors its benefit finder experience for both English and Spanish-speaking users through culturally nuanced content. Through dual-track language research, a bilingual support team, and A/B testing, USA.gov ensures that more users receive relevant, empathetic, and user-friendly content. The USA.gov team also identified and addressed recruitment challenges to interatively improve its ongoing research processes.— via USA.gov
User research is an important part of customer experience transformation. Different types of research require different approval under the Paperwork Reduction Act (PRA). Through seven case studies, the U.S. Digital Service shows how agencies conducted valuable user research that did not require PRA approval and successfully integrated findings into their projects. Their work illustrates how thoughtful user research transforms delivery of services and helps agencies build trust in government.— via U.S. Digital Service
USA.gov and 10x recently partnered to develop a new user research recruitment page. The page launched in February 2024 and has attracted hundreds of sign-ups. It allows participants to assist in testing government websites for compensation, and helps teams find participants that match needed demographics. By simplifying the process and expanding recruitment of diverse populations, the initiative aims to support and streamline user research. It plans to add recruitment opportunities in additional languages and recruit more specific audiences for future studies.— via USA.gov
At the Department of Justice, Access DOJ and the Office of the Pardon Attorney (PARDON) partnered to simplify and streamline the presidential pardon application process. By conducting usability testing and gathering feedback, they identified key issues with the existing application, such as its complexity and length. See how redesigning the forms to be more accessible and understandable led to a more efficient process for both applicants and staff.— via Department of Justice
Learn how the Open Data, Design, and Development (ODDD) team at the Department of the Interior (DOI) transitioned from Google Analytics - Universal Analytics to Google Analytics 4! Discover how the ODDD team coordinated with the Digital Analytics Program, developed explorations (instead of custom reports), and set up their own DOI agency property.— via Office of Natural Resources Revenue
The Open Data, Design, and Development (ODDD) team has replaced signed consent forms with a more accessible user research agreement process, offering multiple opt-in points. This ensures informed consent and participant autonomy. Explore why and how the ODDD team implemented this comprehensive participant consent process in their user research.— via Office of Natural Resources Revenue
Each month, USAGov’s content designers spend many hours ensuring that the content on USA.gov and USAGov en Español is up-to-date, accurate, and meets user needs. Learn how their team does holistic reviews of each topic section based on a rolling calendar with the goal of updating all content at least every 6 months.— via USA.gov
Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each.— via Search.gov
This article summarizes four priorities and values that simply take time: consideration of the public’s time, privacy, accessibility and equity, and scope.
As a bilingual program, USAGov aims to give English and Spanish-language audiences the information they want in the cultural context they need. Here are a few main things the team learned when transcreating messaging through the USAGov and USAGov en Español outreach channels.— via USA.gov
A website redesign doesn’t have to be a big project. By approaching it as a process of iteration, we launched a refreshed site in the span of several weeks.— via 18F
Advice from five federal experts on creating user personas.
Digital.gov
An official website of the U.S. General Services Administration
