Brands in Culture

Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral

President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.