Structured Data - v8 - Insertion Order

See the overview for an explanation of format.

Field Required Type Writable Description

Io Id Required only when editing existing insertion orders integer No Numeric ID value of the insertion order. If left blank, a new Insertion Order ID will be created and a unique ID will be assigned. Optionally, when creating a new Insertion Order, you can use a custom identifier for the purpose of assigning Line Items to the new Insertion Order. The format for a custom identifier is "ext[custom identifier]", for example, ext123. When the file is uploaded and processed, all custom identifiers will be replaced with DBM-assigned IDs and the objects will be associated (for example, Line Item to Insertion Order) based on the custom identifiers.

Campaign Id No integer No Numeric ID value of the campaign. You can specify a custom identifier (for example, "ext[custom campaign identifier]") for a campaign that you are creating at the same time as this insertion order.

Name Yes string Yes The name of the entry.

Timestamp Required when editing existing entries integer No The timestamp for the entry, this is used by the system to verify that the entry has not changed between downloading and uploading.

Status

Yes

string

Yes

The status setting for the entry.

Active
Paused
Draft
Archived

Io Type

Yes

string

Yes

The type of the insertion order. Only settable on creation.

standard

Io Subtype

Yes

string

Yes

Field required for Insertion Orders to distinguish between different formats. If the field is left empty 'default' value will be used'

Default
Regular Over The Top

Io Objective

string

Yes

The objective of the Insertion Order.

This field is in beta and currently only available to participating clients. This column will always be empty for customers not participating in the beta.

Brand Awareness
Click
Conversion
Custom
No Objective

Fees

string, list of lists

Yes

All fees for this entry. List format = (Fee category; Fee amount; Fee type; Invoiced;).

Fee category
- CPM
- Media
Fee amount
- Float
- Pct as float
Fee type
- (string, see table in fees)
Invoiced
- True
- False
- blank

Example '(CPM; 2; Display & Video 360 Fee; False) ; (Media; 13; Default; True);'
Acceptable values are provided in the following table:

Fee category	Fee Type	Invoiced option
CPM/Media	Default	Not permitted (leave blank)
CPM/Media	Third-Party Ad Server	Not permitted (leave blank)
CPM/Media	DoubleVerify	Permitted (True/False)
CPM/Media	Adsafe	Not permitted (leave blank)
CPM/Media	Adxpose	Not permitted (leave blank)
CPM/Media	Vizu	Not permitted (leave blank)
CPM/Media	Aggregate Knowledge	Not permitted (leave blank)
CPM/Media	Teracent	Not permitted (leave blank)
CPM/Media	Evidon	Not permitted (leave blank)
CPM/Media	Agency Trading Desk Fee	Not permitted (leave blank)
CPM/Media	Adloox	Permitted (True/False)
CPM	ShopLocal	Required (True)
CPM	TrustMetrics	Not permitted (leave blank)
CPM	Integral Ad Science Video	Permitted (True/False)
CPM	MOAT Video	Not permitted (leave blank)
Media	Display & Video 360 Fee	Required (True)
Media	Media Cost Data	Not permitted (leave blank)
Media	Scibids Fee	Required (True)

Integration Code No string Yes An optional code for tracking purposes.

Details No string Yes Entry details in string format.

Pacing

Yes

string

Yes

The time period used to spend to the pacing amount.

Daily
Monthly
Flight

Pacing Rate

Yes

string

Yes

The rate of pacing for this entry.

ASAP
Even
Ahead

'ASAP' is not compatible with 'Flight' pacing.

Pacing Amount Yes float Yes The amount to spend per the time period set by the pacing type.

Frequency Enabled

Yes

string

Yes

Enables/disables impression-based frequency capping on the insertion order.

TRUE
FALSE

Frequency Exposures Required when "Frequency Enabled" is "TRUE" integer Yes A positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'.

Frequency Period

Required when "Frequency Enabled" is "TRUE"

string

Yes

Specifies the time period unit for the frequency cap.

Minutes
Hours
Days
Weeks
Months
Lifetime

Frequency Amount Required when "Frequency Enabled" is "TRUE" integer Yes A positive integer amount for length of time of the Frequency Period type, that is, the y in 'Show x impressions over y period'.

Kpi Type

Yes

string

Yes

The KPI unit for the insertion order

CPM
CPA
CPC
CPV
CPIAVC
CTR
% Viewability
CPE
Click CVR
Impression CVR
VCPM
VTR
Audio CR
Video CR
CPCL
CPCV
TOS10
Maximize Pacing
Custom impression value / cost
None
Other

Kpi Value Yes string Yes The KPI value in currency (CPM, CPA, CPC, CPV, CPIAVC, CPE, VCPM), percentage (% Viewability, CTR, Click CVR, Impression CVR, VTR, Audio CR, Video CR, CPCL, CPCA, TOS10), unitless (Custom impression value / cost), or as a string (Other). If the provided KPI type is 'Maximize Pacing' or 'None' then this column is ignored.

Kpi Algorithm Id Required when "Kpi Type" is "Custom impression value / cost" integer Yes The custom bidding algorithm ID associated with the Kpi if the Kpi type is CUSTOM_BIDDING_VALUE_COST. Otherwise, this column is ignored.

Measure DAR

Yes

string

Yes

Enables/disables audience measurement using Nielsen Digital Ad Ratings

TRUE
FALSE

Measure DAR Channel

Required when "Measure DAR" is "TRUE"

integer

Yes

The channel to measure with Nielsen Digital Ad Ratings.

This column uses the Display & Video 360 API Channel resource ID.

Format = Channel.channelId

Budget Type

Yes

string

Yes

Specifies the type of budget in terms of an amount of "revenue" to spend (amount) or a number of impressions (impressions) to purchase.

Amount
Impressions

Budget Segments Yes string, list of lists Yes Specifies the specific budget segments. List format = (Budget, Start Date, End Date, Campaign Budget ID, Description). Budget is in currency floating format. Dates are in MM/DD/YYYY format. Campaign Budget ID is empty if not specified. Description cannot be empty for any budget segments. If an existing budget segment has an empty description, a description will need to be provided for the row to be uploaded. Example: "(100.50;01/01/2016;03/31/2016;12345;budget segment 1;);(200.00;04/01/2016;06/30/2016;;updated budget segment 1;);"

Auto Budget Allocation

Yes

string

Yes

Enables/disables auto-budget allocation

TRUE
FALSE

Geography Targeting - Include

string, list

Yes

List of geographies to include in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_GEO_REGION.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Geography Targeting - Exclude

string, list

Yes

List of geographies to exclude in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_GEO_REGION.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Proximity Targeting No string, list of lists Yes List of proximity targets each in the format "(Latitude; Longitude; Radius; Unit; FullAddress;);". Latitude is between -90 and 90 degrees (inclusive); Longitude is between -180 and 180 degrees (inclusive); Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; FullAddress is optional. For example: "(38.907192; -77.03687; 1.0; mi; Washington D.C., DC, USA;); (40.712775; -74.005972; 20.5; km; 40.712775, -74.005972;); (20.000234; -56.675423; 5.0; mi; ;);".

Proximity Location List Targeting No string, list of lists Yes List of proximity list targets for insertion orders or Non-TrueView line items, each in the format "(ProximityListId; Radius; Unit; );". ProximityListId is a location list id under an advertiser's resources. Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; There is a limit of targeting two location lists per entity along with Geography Regional Location Lists. For example: "(10041691678; 20.0; mi;); (10038858567; 20.5; km;);".

Language Targeting - Include

string, list

Yes

List of languages to include in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_LANGUAGE.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Language Targeting - Exclude

string, list

Yes

List of languages to exclude in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_LANGUAGE.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Device Targeting - Include

string, list

Yes

List of devices to include in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for the following targeting types:

TARGETING_TYPE_DEVICE_TYPE
TARGETING_TYPE_DEVICE_MAKE_MODEL
TARGETING_TYPE_OPERATING_SYSTEM

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Device Targeting - Exclude

string, list

Yes

List of devices to exclude in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for the following targeting types:

TARGETING_TYPE_DEVICE_TYPE
TARGETING_TYPE_DEVICE_MAKE_MODEL
TARGETING_TYPE_OPERATING_SYSTEM

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Browser Targeting - Include

string, list

Yes

List of browsers to include in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Browser Targeting - Exclude

string, list

Yes

List of browsers to exclude in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Digital Content Labels - Exclude

string, list

Yes

List of the digital content labels to exclude. List format = (G;PG; etc.).

Brand Safety Sensitivity Setting

string

Yes

Choose the sensitivity setting to block inventory based on the subject matter of its surrounding content.

Do not block
Use Campaign Manager 360 Verification
Use custom

Brand Safety Custom Settings

Required when "Brand Safety Custom Setting" is "Use Custom"

string, list

Yes

If the Brand Safety Sensitivity Setting is 'Use custom', specify the list of standard content classifiers. For example, (Sexual;Alcohol;Tobacco;etc.).

Sexual
Derogatory
Downloads & Sharing
Weapons
Gambling
Violence
Suggestive
Profanity
Alcohol
Drugs
Tobacco
Politics
Religion
Tragedy
Transportation Accidents
Sensitive social issues
Shocking

Third Party Verification Services

string

Yes

Third party verification services provider.

None
Integral Ad Science
DoubleVerify
Adloox

Third Party Verification Labels No string, list Yes If Third Party Verification Services is not "None", specify a list of labels supported by the selected provider.

Channel Targeting - Include

string, list

Yes

List of channels to include in targeting.

This column uses Display & Video 360 API Channel resource IDs.

List format = (Channel.channelId; Channel.channelId; etc.).

Channel Targeting - Exclude

string, list

Yes

List of channels to exclude in targeting.

This column uses Display & Video 360 API Channel resource IDs.

List format = (Channel.channelId; Channel.channelId; etc.).

Site Targeting - Include

string, list

Yes

List of sites to include in targeting. The list is strings of URLs.

List format = (someurl.com; someurltwo.com; etc.). This list is generated in ascending alphabetical order.

Site Targeting - Exclude

string, list

Yes

List of sites to exclude in targeting. The list is strings of URLs.

List format = (someurl.com; someurltwo.com; etc.). This list is generated in ascending alphabetical order.

App Targeting - Include

string, list

Yes

List of apps to include in targeting. The list is concatenated strings of app platform and app platform ID.

The following values are used to define the app platform:

APP (This encompasses both Android Play store and Apple App store platforms)
ROKU_APP
AMAZON_FIRETV_APP
XBOX_APP
PLAYSTATION_APP
APPLE_TV_APP
SAMSUNG_TV_APP
ANDROID_TV_APP
GENERIC_CTV_APP
LG_TV_APP
VIZIO_TV_APP

The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480).

The concatenated string of app platform and ID is separated by a colon, for example: APP:com.google.android.gm.

List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order.

App Targeting - Exclude

string, list

Yes

List of apps to exclude in targeting. The list is concatenated strings of app platform and app platform ID.

The following values are used to define the app platform:

APP (This encompasses both Android Play store and Apple App store platforms)
ROKU_APP
AMAZON_FIRETV_APP
XBOX_APP
PLAYSTATION_APP
APPLE_TV_APP
SAMSUNG_TV_APP
ANDROID_TV_APP
GENERIC_CTV_APP
LG_TV_APP
VIZIO_TV_APP

The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480).

The concatenated string of app platform and ID is separated by a colon, for example: APP:com.google.android.gm.

List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order.

App Collection Targeting - Include

string, list

Yes

List of app collections to include in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_APP_CATEGORY.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.).

App Collection Targeting - Exclude

string, list

Yes

List of app collections to exclude in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_APP_CATEGORY.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.).

Category Targeting - Include

string, list

Yes

List of categories to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Category Targeting - Exclude

string, list

Yes

List of categories to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Content Genre Targeting - Include

string, list

Yes

List of content genres to include in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CONTENT_GENRE

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Content Genre Targeting - Exclude

string, list

Yes

List of content genres to exclude in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CONTENT_GENRE

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Keyword Targeting - Include

string, list

Yes

List of keyword strings to include in targeting.

This list is generated in ascending alphabetical order.

Keyword Targeting - Exclude

string, list

Yes

List of keyword strings to exclude in targeting.

This list is generated in ascending alphabetical order.

Keyword List Targeting - Exclude

string, list

Yes

List of negative keyword lists to exclude in targeting.

This column uses Display & Video 360 API NegativeKeywordList resource IDs.

List format = (NegativeKeywordList.negativeKeywordListId; NegativeKeywordList.negativeKeywordListId; etc.). This list is generated in ascending numerical order.

Audience Targeting - Include

string, list of list of pairs

Yes

List of audience lists to include in targeting.

This column uses Display & Video 360 API FirstAndThirdPartyAudience resource IDs.

For first-party audience lists, each audience is listed as a pair of FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId and recency setting. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (3;);(4;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((1;1d;);(2;365d;));((3;);(4;5m;);(5;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users).

Valid recency values are:

all
1m
5m
10m
15m
30m
1h
2h
3h
6h
12h
1d
2d
3d
5d
7d
10d
14d
15d
21d
28d
30d
45d
60d
90d
120d
180d
270d
365d

Audience Targeting - Exclude

string, list of list of pairs

Yes

List of audience lists to exclude in targeting.

This column uses Display & Video 360 API FirstAndThirdPartyAudience resource IDs.

Each audience is listed as a pair of FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId and recency setting, if the audience list is a 1P audience list. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. However, for 3P audiences, recency is not available, so the list format is (3;);(4;);.

List format = ((FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; recency optional;); (FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; recency optional;);)
Example: "(1;1d;);(2;);".

Valid recency values are:

all
1m
5m
10m
15m
30m
1h
2h
3h
6h
12h
1d
2d
3d
5d
7d
10d
14d
15d
21d
28d
30d
45d
60d
90d
120d
180d
270d
365d

Affinity & In Market Targeting - Include

string, list

Yes

List of affinity and/or in-market audience lists to include.

Audience list IDs can be retrieved from the Display & Video 360 interface.

List format = (Audience ID; Audience ID; etc.). This list is generated in ascending numerical order.

Affinity & In Market Targeting - Exclude

string, list

Yes

List of affinity and/or in-market audience lists to exclude.

Audience list IDs can be retrieved from the Display & Video 360 interface.

List format = (Audience ID; Audience ID; etc.). This list is generated in ascending numerical order.

Custom List Targeting

string, list

Yes

List of custom lists to target.

This column uses Display & Video 360 API CustomList resource IDs.

List format = (CustomList.customListId; CustomList.customListId; etc.). This list is generated in ascending numerical order.

Inventory Source Targeting - Authorized Seller Options

Required when "Type" is "Display" or "Video" or "Audio"

string

Yes

Setting to target authorized direct sellers, authorized direct seller and resellers, or authorized seller + unknown. "Authorized Direct" means only authorized sellers will be targeted. "Authorized Direct Sellers And Resellers" means targeting the authorized sellers and resellers. "Authorized and Non-Participating Publisher" means it will target authorized sellers, resellers, and unknown sellers.

Authorized Direct Sellers
Authorized Direct Sellers And Resellers
Authorized and Non-Participating Publisher

Inventory Source Targeting - Include

string, list

Yes

List of inventory sources, exchanges, and sub-exchanges to include in targeting.

This column uses Display & Video 360 API InventorySource resource IDs, published exchange IDs, and Display & Video 360 API TargetingOption resource IDs of targeting type TARGETING_TYPE_SUB_EXCHANGE.

List format = (InventorySource.inventorySourceId; exchangeId; TargetingOption.targetingOptionId; etc.)

Inventory Source Targeting - Exclude

string, list

Yes

List of inventory sources, exchanges, and sub-exchanges to exclude in targeting.

List format = (InventorySource.inventorySourceId; exchangeId; TargetingOption.targetingOptionId; etc.)

Inventory Source Targeting - Target New Exchanges

string

Yes

Setting to target new exchanges.

True
False

Daypart Targeting

string, list

Yes

List of IDs, where each daypart ID is constructed in the following format:
daypart_id = base_dayparting_id
+ days_since_monday * 10000
+ start * 100
+ end

base_dayparting_id = 300000
days_since_monday: 0=Monday, 1=Tuesday, ..., 6=Sunday
start: 0..95 (00:00--23:45) an integer from 0-95, representing 15min slots
end: 1..96 (00:15--24:00); an integer from 0-95, representing 15min slots
start < end
For new entities, times will be set in the timezone of your users(i.e., "Local"). For existing entities, the timezone will not be changed.

This list is generated in ascending numerical order.

Daypart Targeting Time Zone

Required when "Daypart Targeting" is included.

string

Yes

Timezone to use for daypart targeting.

Local
Advertiser

Environment Targeting

string, list

Yes

List of environments to target. Select one or more of the acceptable values. Please note that 'Web Not Optimized' cannot be selected without selecting 'Web'.

Web
Web Not Optimized
App

Viewability Omid Targeting Enabled

string

Yes

Enables targeting only impressions that are measurable through the open Measurement standard.

TRUE
FALSE

Viewability Targeting Active View No string Yes Target predicted viewability percentages. Percentages are represented as floats. One of {0.1,0.2,0.3,0.4,0.5,0.6,0.7,0.8,0.9}

Position Targeting - Display On Screen

string, list

Yes

On screen display ad positions targeting. Select one or more of the acceptable values:

Above the fold
Below the fold
Unknown

Position Targeting - Video On Screen

string, list

Yes

On screen video ad positions targeting. Select one or more of the acceptable values:

Above the fold
Below the fold
Unknown

Position Targeting - Display Position In Content

string, list

Yes

Display ad content positions to target. Select one or more of the acceptable values:

In-Article
In-Feed
In-Banner
Interstitial
Unknown

Position Targeting - Video Position In Content

string, list

Yes

Video ad content positions to target. Select one or more of the acceptable values:

In-Article
In-Feed
In-Banner
Interstitial
Unknown Out-Stream
Pre-Roll
Mid-Roll
Post-Roll
Unknown In-Stream

Position Targeting - Audio Position In Content

string, list

Yes

Audio ad content positions to target. Select one or more of the acceptable values:

Pre-Roll
Mid-Roll
Post-Roll
Unknown

Video Player Size Targeting

string, list

Yes

List of video ad player size to target. Select one or more of the acceptable values:

unknown
small
large
HD

Content Duration Targeting

string, list

Yes

List of content durations to target. Unit value is minutes. Select one or more of the acceptable values:

0-1
1-5
5-15
15-30
30-60
60+
unknown

Content Stream Type Targeting

string, list

Yes

List of content stream types to target. Select one or more of the acceptable values:

livestream
on-demand

Audio Content Type Targeting

string, list

Yes

List of audio content type to target. Select one or more of the acceptable values:

unknown
online radio
streaming music
podcasts

Demographic Targeting Gender

string, list

Yes

List of genders to target. Select one or more of the acceptable values:

Female
Male
Unknown

Demographic Targeting Age

string, list

Yes

Target to a user age range. Specify a from/to range by selecting a single From age and a single To age and whether to include unknown ages true/false. See the list of acceptable From/To ages.
Example 1: to target 18-55 and include unknown ages, specify the format {From; To ; Include unknown True/False} = 18;55;true;
Example 2: to target only users >35 years old and exclude unknown ages, specify the following = 35;+;false;.
Acceptable values for From:

Acceptable values for To:

Demographic Targeting Household Income

string, list

Yes

Target a household income range. Specify a from/to range by selecting a single Top_of_Range income range and a single Bottom_of_Range income range and whether to include households with unknown income true/false. See the list of acceptable Top_of_Range/Bottom_of_Range ranges.
Example 1: to target the top 10% to 50% of households and include households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Top 10%;41-50%;true;
Example 2: to target only the lower 50% of households and exclude households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Lower 50%;Lower 50%;true;
Acceptable values for Top_of_Range/Bottom_of_Range:

Top 10%
11-20%
21-30%
31-40%
41-50%
Lower 50%

Demographic Targeting Parental Status

Yes

string, list

Yes

List of parental status to target. Select one or more of the acceptable values.

Parent
Not a parent
Unknown

Connection Speed Targeting

string

Yes

Target to a specific connection speed. Select one of the acceptable values:

Carrier Targeting - Include

string, list

Yes

List of ISPs or Carriers to target.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Carrier Targeting - Exclude

string, list

Yes

List of ISPs or Carriers to exclude.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP.

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Insertion Order Optimization

Yes

string

Yes

Enables/disables insertion order optimization

TRUE
FALSE

Bid Strategy Unit

Required when "Insertion Order Optimization" is "True"

string

Yes

Select bid strategy unit to optimize bidding:

CPA
CPC
custom impr. value/cost
CIVA
IVO_TEN
AV_VIEWED

Bid Strategy Do Not Exceed Required when "Insertion Order Optimization" is "True" float Yes Set a 'do not exceed' CPM value. If 0, 'do not exceed' is not enabled.

Apply Floor Price For Deals

Required when "Insertion Order Optimization" is "True"

string

Yes

Whether to prioritize deals over open auction inventory

TRUE
FALSE

Algorithm Id Required when 'Bid Strategy Unit' custom impr. value/cost . integer Yes This corresponding algorithm ID must be used when Bid Strategy Unit is set to custom impr. value/cost.