VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

A pretty young woman sits in the back of a vintage red convertible and takes photos with a retro film camera
Travel Trends 2025 › As we look towards the next year, travel’s visual landscape is undergoing transformation. Redefinitions of trip escapism, wellbeing, climate conscious travel and AI-driven personalisation across the travel sector is leading this change.
Hanging Out In Auditorium Of Recreational Center
Sustainable Community Space in Thailand › Thailand-based creator Catherine Costa explores a realistic representation of community space in Thailand to represent sustainability.
High angle view of happy gay man taking selfie with friends while celebrating in dinner party at home
Redefining Finance Visuals › How can financial brands set themselves apart, not just by the numbers they crunch but through the art of visual storytelling? What do financial services’ consumers care about and what kinds of visuals engage them? Here are four key insights from Getty Images’ Visual GPS research to empower your visual choices in 2025.
Smiling young male friends swiping through a dating in their living room
Visualising Technology in 2025 › In an era of fake news, e-waste and increasing tech scepticism, how can tech brands choose the right visuals to increase trust with today’s consumers? Here are three key insights from Getty Images’ Visual GPS latest research to empower your visual choices in 2025.
Creative picture capturing rainbow with reusable water bottle in the sky.
It's Not Easy Being Green › Sustainability is on the top of the mind for food & beverage brands, but do visual choices resonate with consumers?
Senior surfer man contemplating on the beach
Breaking Stereotypes: Men and Platonic Friendships › This Shoot Spotlight celebrates male senior friendships, challenges aging stereotypes, and highlights the importance of connection in the later stages of life.
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Saudi women in hijab working in medical lab
Pharma: Building Trust with Visuals › Feb 17, 2025 How can visuals help pharma brands build trust? In today’s world, where many feel uncertain about their health and the future of healthcare systems, it is never more important for pharma brands to connect with both businesses and consumers.
Dad Wiping Daughters Face While Getting Ready In Kitchen
Healthcare’s Visual Potential in 2025 › Feb 13, 2025 In an age of misinformation, Getty Images' VisualGPS research explores how healthcare brands can create impactful visual narratives that drive greater health literacy and ensure that everyone has access to the information and care they need.
U.S. Capitol and Supreme Court Building at Sunset - Aerial
Content Spotlight
Monumental Views: DC from Above › Feb 11, 2025 Super rare, hard-to-get helicopter footage of Washington D.C., one of the most restricted air spaces in the world! Three months of planning, permit wrangling, flight path adjustments with the FAA, and $570,000 worth of camera gear finally came together for Hal Bergman to be able to capture these extremely valuable videos.
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VisualGPS in the News