VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

First Time at the Funfair
Yes, I'm Emotional—Tech Vibe Check › You know when you’re scrolling through social media, or browsing the web, and you come across a video that makes you stop and smile, happy cry, feel inspired, or open you up to explore new products and opportunities you otherwise would have swiped on by? Connecting on an emotional level is crucial, it requires meaningful storytelling and powerful visual techniques that evoke real moods and pass today's vibe check. In this article, we’ll discuss some ways you can truly resonate and build stronger emotional relationships with technology consumers through the power of video.
Organic shapes with moss and flowers
A New Perspective: Visualizing Sustainability › Only 2% of 2024’s most popular visuals focus on sustainability—a surprising gap, given how urgent the topic is. Digital creator Boris Suntsov is working to shift that narrative. Through organic textures, natural tones, and abstract digital design, his work invites us to see sustainability in a new light. Explore how creative visuals can help drive meaningful change.
Mid adult woman sleeping being filmed by friends inside car
The Value of Lightheartedness in Latin American Videos › Social media is real and genuine, in other words 'authentic', and that is exactly what Latin American audiences are drawn to.
Aerial View Of Tatakoto
The ‘Super Corals’ of Polynesia Raise Hopes For World’s Reefs › In the remote atoll of Tatakoto, in French Polynesia, scientists have identified corals capable of surviving extreme heat. This exceptional resistance could challenge our current understanding of coral reefs, at a time when climate change is threatening their survival.
Two female friend enjoying road trip in car together
Automotive: Mobility in Visuals › How can automotive brands visualise the future of mobility?
Man applying serum on his face during his facial treatment routine
Beauty Visuals Redefined › Beauty brands have a great opportunity to redefine how beauty looks by breaking with visual stereotypes.
See more creative trends
Portrait of multi-generational family of cowboys at sunset
Passing the Reins: The Next Generation of Ranchers › May 9, 2025 Beyond western stereotypes, an intimate portrait of a multi-generational Georgia ranching family.
Content Spotlight
Young woman holding digital tablet while sleeping in bed at night
Live, Laugh, Logged-On: Women & Personal Technology › May 8, 2025 Let's be real about how women are seen using tech.
AMER
Emerging Technologies
Diversity, Equity and Inclusion
Smiling woman looking away with a confident happy smile. She is a wheelchair user, and is wearing a colorful yellow dress against a yellow background. Studio portrait.
Visibility Gap in Women’s Health › May 2, 2025 Getty Images' VisualGPS research reveals limiting visual stereotypes and visibility gaps in the depiction of women’s healthcare. This presents an opportunity for healthcare brands to build loyalty and trust with female consumers by prioritising visuals that authentically represent women’s health experiences.
EMEA
Germany
Healthcare
Explore all topics

VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.