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We optimize for your data plan, battery life and processing power without sacrificing quality and with support for the latest high-definition formats. We’ve also worked with partners like YouTube and Amazon to reduce power consumption up to 25% by transitioning away from Flash.
Keep your videos buttery smooth
Videos really are moving pictures—each picture is called a “frame”. Those frames are recorded by a video camera, and then displayed at regular intervals by your screen so you can see it as a smooth video. A typical video is recorded at 30 frames per second, and a typical screen displays at 60 times a second—so ideally, one frame is on the screen for two refreshes, and you see smooth video. Often that doesn’t happen—many videos aren’t recorded at exactly 30 frames per second, and many screens don’t display at exactly 60 times per second—which leads to inconsistent or jerky video. We’ve been working to take account of these variations in Chrome, so we can more consistently hit two frames per refresh. That means your video looks smoother.
In this example, 32% of video frames are displayed for the wrong length of time and 5 frames never display.
Now almost all frames are shown at regular intervals, and every frame is displayed.
Your connection may not always be perfect, so we helped build a new open standard that your video provider uses to intelligently adjust video settings—and if your Internet connection speed dips, video quality will adjust without your input. That means you get up to 50% fewer video interruptions.
Keeping you secure
Watching videos on the web used to require downloading and installing a plugin. Plugins are separate programs from the browser and can cause problems, including malware and tracking of your browsing habits across websites.
To combat this, we’ve been working with our partners to create new web standards to support premium content through HTML5. Many leading video providers like YouTube, Amazon and Play Movies now use these standards to deliver video in Chrome, so you don’t have to worry about nasty surprises.
With Chrome, you get the fastest, safest experience while you watch. So you can explore all the great video on the web—to learn, play or get inspired!
Posted by Renganathan Ramamoorthy, Product Manager and Patron of Playbacks
Video images: Blender Foundation | www.blender.org
We’re also working to make it easier to make purchases on the go. We’re shopping more often than ever on our phones and tablets, but it can be a pain to re-enter credit card information every time you buy something. That’s why we’re bringing Chrome’s Autofill from desktop and Android to iOS. No matter what device you use, you can shop for what you need easily and securely.
If a favorite website shows up as “dangerous,” it’s often due to user-uploaded bad content or a temporary malware infection. The Site Status will return to normal once the webmaster has cleaned up the website. To help speed up this process, we automatically give the webmaster a heads-up about the problem via Search Console; if you use Google Analytics, we’ll also warn you there if your site has malware on it. (Webmasters, check the help center to learn how to remove malware from your websites.)
We’re constantly working to keep users safe and informed online. Visit the updated Site Status section in the Transparency Report to experience it yourself.
Posted by:
Adrienne Porter Felt, Chrome Security Engineer and Warning Wizard
Emily Schechter, Safe Browsing Program Manager and Menace to Malware
Ke Wang, Safe Browsing Engineer and Developer of Defense
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