Buffer's AI Assistant is an AI-powered tool that helps users generate ideas for social media posts, repurpose existing social posts and summarize long content into short posts. It uses advanced language models to generate text based on your prompt, ensuring relevant and engaging content tailored to social media best practices.\n

Buffer’s AI Assistant uses advanced algorithms and machine learning techniques to analyze trends and patterns in social media data, and generates ideas based on that information. Buffer’s AI Assistant is based on OpenAI’s proprietary API.\n

You can learn more about how our AI Assistant works in our Help Center.\n "}},{"@type":"Question","name":"Can I adjust the tone of the AI-generated posts?","acceptedAnswer":{"@type":"Answer","text":"\n

Yes! You can make posts more casual or formal, shorten or expand them, and tweak the structure to match your brand's voice all within the post composer.\n "}},{"@type":"Question","name":"Is the AI Assistant free to use?","acceptedAnswer":{"@type":"Answer","text":"\n

Yes! You can use Buffer’s AI Assistant without any limits by signing up for a free Buffer account, or you can use our publicly-available AI social media post generator to try it out yourself.\n "}},{"@type":"Question","name":"Do I have to use AI Assistant with Buffer?","acceptedAnswer":{"@type":"Answer","text":"\n

No — our AI Assistant is entirely optional for users. Your posts are not automatically generated, changed, or tweaked by the AI, unless you open the AI Assistant interface in the post composer or the Create space. While the AI Assistant is easily accessed in those areas, Buffer is not an AI tool — all our core features (posting, scheduling, planning, and more) aren’t AI-powered.\n "}},{"@type":"Question","name":"Does Buffer scrape my content to train the AI?","acceptedAnswer":{"@type":"Answer","text":"\n

We use OpenAI’s Large Language Models to provide AI-powered responses and assistance. If you use AI Assistant to generate ideas or refine a post, the text you enter into the assistant will be shared with OpenAI. No other information (your account details, media files, or any other part of your post or work in Buffer) is shared.\n "}}]}Social Media AI Tools for Content Creation | Buffer

AI Assistant

Your social media sidekick

Our AI Assistant helps you brainstorm ideas, rewrite content, and craft platform-specific posts so you can share high-quality, engaging content without the stress.

Get started for free
Buffer AI Assistant social media post generator with options to generate, rephrase, shorten, expand, or refine with a more casual or more formal tone.

Instant content ideas

Overcome writer’s block or refine your own ideas with AI-generated suggestions.

Smart repurposing

Turn a single post into multiple formats and styles tailored to each social media platform.

Tailored for every channel

Optimize your posts for LinkedIn, Threads, X (Twitter), Instagram, Bluesky and more.

Editing made effortless

Adjust the tone, length, style or structure of your content in just a single click.

Content generation

AI-powered content for social

Create compelling social media posts in seconds with AI-generated suggestions tailored to your audience. Whether you need a fresh idea or a quick caption, we’ve got you covered.

Try it out yourself
Buffer AI Assistant social media post generator with a text composer and tips for prompts.

Content repurposing

Turn one idea into endless content

Rework and optimize your content to fit each social channel’s unique format and audience, making it easier to maintain a consistent presence without starting from scratch every time.

Get started for free
Buffer idea board with an AI Assistant to generate new post ideas.

Content tailoring

Make every post platform-perfect

Every social media platform has its own style and our AI Assistant ensures your content matches. Whether it’s a short and snappy Thread, a professional LinkedIn post, or an engaging Instagram caption, you’ll always sound like you belong.

Get started for free
Buffer post composer with an AI Assistant option to customize the post for each social media network.

Content editing

Write smarter, share sooner

Polish off your content with an AI that can rewrite, shorten, expand, or adjust your tone, so you can create scroll-stopping posts in no time.

Get started for free
Buffer AI Assistant social media post generator with options to rephrase, shorten, expand, or refine with a more casual or more formal tone.
I’ve become more focused, spending an hour maximum a week writing and scheduling my posts for the week ahead. If I’m out of ideas asking the AI tool for ideas is a great place to start too.
Vicki LovegroveDesign Consultant

Resources

Master social media collaboration

Learn expert tips and best practices to keep your team aligned and your content on point.

FAQs

How does Buffer’s AI Assistant work?

Buffer's AI Assistant is an AI-powered tool that helps users generate ideas for social media posts, repurpose existing social posts and summarize long content into short posts. It uses advanced language models to generate text based on your prompt, ensuring relevant and engaging content tailored to social media best practices.

Buffer’s AI Assistant uses advanced algorithms and machine learning techniques to analyze trends and patterns in social media data, and generates ideas based on that information. Buffer’s AI Assistant is based on OpenAI’s proprietary API.

You can learn more about how our AI Assistant works in our Help Center.

Can I adjust the tone of the AI-generated posts?

Yes! You can make posts more casual or formal, shorten or expand them, and tweak the structure to match your brand's voice all within the post composer.

Is the AI Assistant free to use?

Yes! You can use Buffer’s AI Assistant without any limits by signing up for a free Buffer account, or you can use our publicly-available AI social media post generator to try it out yourself.

Do I have to use AI Assistant with Buffer?

No — our AI Assistant is entirely optional for users. Your posts are not automatically generated, changed, or tweaked by the AI, unless you open the AI Assistant interface in the post composer or the Create space. While the AI Assistant is easily accessed in those areas, Buffer is not an AI tool — all our core features (posting, scheduling, planning, and more) aren’t AI-powered.

Does Buffer scrape my content to train the AI?

We use OpenAI’s Large Language Models to provide AI-powered responses and assistance. If you use AI Assistant to generate ideas or refine a post, the text you enter into the assistant will be shared with OpenAI. No other information (your account details, media files, or any other part of your post or work in Buffer) is shared.

Grow your social presence with confidence

Get started for free

No credit card needed. Free forever.