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Brand Protection Report
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Let’s protect the brand you built

You’ve put everything into building your brand. Let’s work together to protect it.
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Together, we protect your brand and give you peace of mind

Amazon strives to be the earth’s most customer-centric company. We deliver on that vision by creating trusted experiences and safeguarding brands and customers from fraud and abuse.

We innovate.

We aren’t satisfied by the status quo. We develop advanced technology, including machine learning models, to identify and stop bad actors and bad listings. We protect brands and customers by constantly developing, investing in and improving our protections.

We empower.

We help you register intellectual property and provide
resources, expertise and training to protect and grow your brand.

We pursue.

We use technology and human resources to prevent, detect and remove infringing content online, but we don’t stop there. We work with brands, law enforcement and customers across the globe to stop bad actors in our stores and hold them accountable for their crimes.

We persevere.

We have created best-in-class protection tools and data-powered programmes that prevent and remove infringements. Our dedicated team of investigators, engineers, data scientists, analysts and business leaders won’t stop until we drive counterfeits to zero.

Use our advanced programmes to protect and build your brand

Brand Registry

Unlock a suite of tools designed to protect and build your brand, creating a better experience for customers.
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Report a Violation

Detect and report intellectual property infringements or inaccurate listings. These reports strengthen automated protections that safeguard your brand.

Build your brand

Use advanced brand building tools like A+ Content, Sponsored Brands, Amazon Stores and Brand
Analytics to build and grow your brand.
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Not sure where to start?

Learn more about our brand protection programmes and how they work together.
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Protect your brand with the power of Amazon

Trusted

15K+

People — including machine learning scientists, software developers, and expert investigators – who were dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.

Proactive

700K+

Bad actor attempts to create new selling accounts stopped by Amazon in 2023, stopping them before they were able to list a single product for sale in our store.

Effective

99%+

Of suspected infringing listings stopped by Amazon's proactive controls before a brand ever had to find and report them.
Read full Brand Protection Report here
SUCCESS STORIES

What brands are saying

01/03

What brands are saying

What brands are saying

We appreciate Amazon for initiating proactive brand protection programmes, a step in the right direction. We feel confident our brand and customers are protected.
Amazon’s efforts in driving counterfeit products to zero align well with our policy and we are grateful that Amazon enables more tools to help us in this effort.
We are proud of the work we have done with Amazon to fight counterfeiting online and to have been pioneers in doing that offline too.

Results may vary

    Results may vary

      Results may vary

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