Guidelines have been established to provide a set of principles and considerations for units to follow when naming university efforts and offerings.

Branded merchandise guidelines have been updated to provide a framework for units to follow when designing and producing branded gear and apparel.

The UI Editorial Style Guide is now available as online content that can be navigated via A-Z index.

The new storefront offers a wider selection of products with the ability to order unit-specific brand items in bulk or for personal needs.

University of Iowa Health Care has launched the first phase of a comprehensive brand update aimed at better reflecting its evolution as an integrated health system.

The brand icon set has been updated with over 30 new icons across several categories.

Product branding guidelines have been updated to provide clearer criteria and examples for creating association with the University of Iowa.

Web guidelines have been updated to provide additional details for minimum technical requirements, domain name policy, and specifications for required brand components.

From toys and animals to games and activities, over 80 new kid themed icons have been added to the brand icon set.

Expanded guidelines provide direction and additional resources for clearly connecting sport clubs to the Iowa brand and providing differentiation from intercollegiate athletic teams.