I had just turned 40 when it started. Suddenly, the ads on my social-media feeds changed. The algorithms decided I was now officially middle-aged and crumbling – by their metrics – and it was time for me to start buying hormone-supporting supplement blends, collagen powder, bum-sculpting leggings and anti- wrinkle creams. ... read full story

"Middle-aged women take so many supplements that we rattle."

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