In a slew of recent interviews to business dailies Uday Shankar, vice chairperson of the newly formed media joint venture JioStar, said television in India isn’t dead and expressed confidence in its enduring relevance. His statement comes at a time when the traditional television industry has seen declining viewership, fall in... read full story
"There's an increase in TV households but some drop in TV viewership. Except for Maharashtra, we observe decline in GEC viewership in all other major markets,"