Cashing in on rural France? That’s terroir-washing, firms told

Posted 2024-10-30, The Times/The Sunday Times Headlines

For centuries, French literature has portrayed Paris as a magnet for heroes like D’Artagnan, who travels to the capital in search of adventure in The Three Musketeers, Alexandre Dumas’s masterpiece. Provincial life, on the other hand, has seemed to offer little other than the frustration endured by Emma Bovary, the... read full story

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