“It’s the first time that we are trying something like this. A fashion store is something else,” says Van Noten from the store ahead of the opening party this evening. The space is designed to foster interaction and discovery, he explains. “The perfumes, you have to smell; the lipsticks, you have to be able to try. But of course... read full story
"It's the first time that we are trying something like this. A fashion store is something else,"