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Across the Retail Frontier: Madame Coco's Rapid Growth Story

From rapid revenue growth to unprecedented digital engagement, discover how they fueled success with a flexible platform...
Episode I
“Bringing Elegance to Every Home”
Madame Coco is a major textiles and decorative products brand operating with 450 stores in 23 countries. The brand is known for ‘bringing elegance to every home’ with its wide range of high-quality home decor products including home textiles, bathroom, kitchen, tableware, glassware, and more.
Episode II
``Challenges of the Digital Age``
In the fast-paced world of retail, Madame coco, faced the monumental task of scaling their digital presence to meet growing consumer demands. Despite a strong retail footprint, the company needed to enhance its online and mobile channels to keep up with the rapid shift towards e-commerce.

To drive growth, Madame Coco required a platform that could handle high volumes of transactions, provide flexibility for custom developments, and maintain peak performance during high-demand periods.

Episode III
``Choosing Flexibility and Support``
Madame Coco chose Akinon as their unified commerce platform for its unmatched flexibility and robust support. “The market is rapidly changing so are our needs on our digital commerce platform.” says Erkut Gunduz, Chief E-commerce Officer at Madame Coco and continues: “The platform must be super flexible to allow us to do the necessary developments very quickly. It’s not just the technology but also the people. Our digital commerce partner must have the same sense of urgency as we do and act accordingly. This is what we are experiencing with Akinon.”

Akinon’s approach is not to merely provide a pre-packaged solution but to work closely with Madame Coco to develop custom functionalities that align with their business goals. This flexibility allowed Madame Coco to quickly adapt to new market demands and ensure a seamless experience for their customers, both online and in-store.

“The platform must be super flexible to allow us to do the necessary developments very quickly. It’s not just the technology but also the people. Our digital commerce partner must have the same sense of urgency as we do and act accordingly. This is what we are experiencing with Akinon.”

Erkut Gunduz Chief E-commerce Officer at Madame Coco
300%Revenue 55%Mobile App Revenue 24%E-Commerce Revenue of Total Sales
Episode IV
``Achieving Remarkable Growth and Satisfaction``
With Akinon’s platform, Madame Coco experienced a significant transformation. The flexibility of the platform allowed them to handle a massive increase in site traffic and transactions without compromising on performance.

The result was astounding. Comparing the first five months of 2024 to the same period in the previous year, Madame Coco achieved:

A
300% surge
in total revenue. A
380% increase
in website traffic. A
55% rise
in their mobile app revenue. The share of website in their e-commerce revenue grew by over
15%
 The share of e-commerce in their total sales
surged to 24%
Episode V
``A Bright Future of Continued Growth``
Madame Coco’s successful partnership with Akinon has not only resulted in rapid growth but also positioned them for future success. The combination of a flexible platform and a dedicated team has enabled them to keep pace with the ever-evolving digital landscape.
Reflecting on their journey, Erkut Gunduz shares, “With Akinon’s platform in place, we are well-equipped to continue our growth trajectory and enhance our customers’ shopping experience across all channels. We are excited about what the future holds and look forward to achieving even greater success together.”

Products Used

Omnitron

OMS

InStore

Integrator

Akifast