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Koton's Digital Triumph: A Unified Commerce Journey with Akinon

A remarkable increase of 90% in conversion rates and 43% in order number.
Episode I
“A Pioneering Fashion Brand”
Koton is a global fashion brand with operations spanning 433 stores and over 1000 wholesale and retail sales points worldwide. They successfully deliver their fashion to 69 countries across the globe. E-commerce operations are active in 7 countries and the brand sells on 12 leading marketplaces. For such a pioneering brand, providing the best customer experience was definitely part of the vision.
Episode II
“A Transforming Dream”
Ali Can Ertem, Director of E-commerce and Performance Marketing at Koton, talks about the driving force behind Koton’s digital transformation, the brand’s journey from a legacy e-commerce platform to a next-generation unified commerce platform unfolds. Ertem expresses the dream that ignited this transformative project.

“It all started with a dream: providing the best omnichannel customer experience to our shoppers.”

Ali Can Ertem Director of E-commerce and Performance Marketing at Koton.
Episode III
“Choosing the Right Technology Partner”
Making a strategic decision to transition, Koton chose Akinon as their partner in this ambitious venture, drawn by the platform’s capabilities.
“We needed a next-generation, unified commerce platform, and our choice was clear – Akinon, who brought the capabilities to the table including omnichannel CRM integration, ensuring a seamless experience for customers across various touchpoints.” says Ertem.
+90%Conversion rates +43%Number of orders +50%Shorter checkout and order completion times
Episode IV
“Finding the Key to Success with Unified commerce Capabilities”
The transformation enabled Koton to offer a consistent digital experience on their app, introducing features like the convenience of click and collect (BOPIS), “same-day delivery” and Ali Can highlights the importance of a hassle-free return process (BORIS)
stating, “Order online, return in-store became a reality, simplifying the customer journey.”
``Order online, return in-store became a reality, simplifying the customer journey.`` Ertem states.

He rightfully mentions that customers are not interested in either buying in store or online but ‘a seamless experience in-store and online’. So having a great digital platform does not solve the issues. That’s why Koton also added Akinon’s in-store product to their platform, which allows them to provide digital integrated shopping in brick and mortar stores, help digital customers carryover web mobile experiences to stores, sales personnel to engage with customers' baskets and provide 1-1 shopping consulting.

Episode V
“The Success Chapter Begins”
With the collaborative efforts of Koton’s great internal digital team, the new commerce environment took shape, resulting in;
A remarkable
50%
improvement in checkout and order completion times. The introduction of a Loyalty Program marked a significant milestone for Koton, with more than 3M members enefiting from welcome points, special day points, styling consultancy, and exclusive "Only for You" discounts, including the ability to return items without an invoice.  The enhancements yielded substantial success metrics, with a remarkable year-on-year
90% increase in conversion rates 43%
increase
in the number of orders 28%
increase
in app downloads Koton achieved a notable percentage of
32% App Sales in Total Revenue, showcasing the effectiveness of their unified commerce approach.
Koton's success story stands as a testament to the power of unified commerce and strategic partnerships, signaling a new era of customer-centric experiences and sustained growth for the brand.
From this point it’s necessary to emphasize Akinon is not only a SaaS/PaaS vendor in digital commerce but with internal professional services teams and a diverse set of SI partners, plays a crucial role in the market as an E-commerce Enabler and Accelerator.

Products Used

OMS

Storefront

App Maker