Flormar Success Story

Episode I

“The Awakening of Beauty”

Flormar is a well-known makeup brand with nearly 60,000 sales points in more than 70 countries and part of French Groupe Rocher, has been passionately continuing its path to uplift the joy and happiness women derive from life with its vast range of colors and textures. Enriching its approach to beauty with diversity and differences, Flormar is proud to be a reassuring brand for women that respects differences and rapidly meets consumer needs all over the world.

Episode II

“Challenging the Digital Divide”

Having put ‘meeting consumer needs’ at the heart of their operations, they obviously wanted to provide a superior customer experience in-store and online.

Firat asserts that this strategic transition has not only overcome the challenges of the past but has propelled Flormar into a realm of unprecedented success and adaptability.

”We had a very clear goal: Digitizing beauty and providing a superior omnichannel experience” says Sedat Firat, Chief Digital Officer at Flormar and he continues: “This was a transformative journey from a legacy e-commerce platform to a next-generation digital commerce platform which could deliver innovation at scale”.

Sedat Firat Chief Digital Officer, Flormar

Episode III

“Solution in Rebirth: Phoenix”

The decision was made to transform. Next step was the selection of a cloud-native, headless and composable commerce platform that could take them to the next level.

Episode IV

“Harvesting the Digital Garden”

Firat emphasizes the significant improvements that Akinon’s platform has brought to Flormar’s digital commerce landscape. He claims, “Thanks to Akinon’s integration capabilities, we now have a comprehensive product information management (PIM) system, allowing us to efficiently manage and organize our product data. This has eliminated the complexities of the past, where we struggled with dual systems and limited catalog management.”

The success story continues with Firat highlighting the ease of integrations, a critical aspect of their transformation.

``Akinon's platform has provided us with easier and more manageable integrations, fostering agility in our project management. The introduction of live commerce and click and collect features has significantly enriched our customer engagement strategies,`` he states.

Getting post-sales teams involved in up-sell and cross-selling.Technical service upsells goods and services when visiting customers for on-site product installation.

Our year-on-year revenue growth has soared by an astounding 196% The number of app installations has witnessed an exceptional 300% growth The share of our app in total revenue has skyrocketed to 52% A remarkable leap from the previous year's 5%

Episode V

“Results Beyond the Horizon”

Highlighting the comprehensive marketplace integration facilitated by Akinon, Sedat expresses his gratitude, saying, “Akinon has played a pivotal role in integrating us with major marketplaces. Now, we operate with one unified back office, enabling us to seamlessly manage catalogs, price lists, and stock across various sales channels. Monitoring product master data, stock, prices, orders, cancellations, and refunds on major marketplaces has become an effortless task.”

Firat concludes by underlining Akinon’s role as a close partner, saying,

“Akinon not only helped us elevate our digital commerce to the next level with their composable platform but has also become an invaluable partner in continuously meeting the ever-changing expectations of our customers. We are currently active on several major marketplaces, and the prospect of expanding to many more is on the horizon.”