Jeremy Keith

Jeremy Keith

Making websites. Writing books. Hosting a podcast. Speaking at events. Living in Brighton. Working at Clearleft. Playing music. Taking photos. Answering email.

Journal 3134 sparkline Links 10532 sparkline Articles 85 sparkline Notes 7699 sparkline

Wednesday, February 19th, 2025

Reflections on 25 years of Interconnected (Interconnected)

Ah, this is wonderful! Matt takes us on the quarter-decade journey of his brilliant blog (which chimes a lot with my own experience—my journal turns 25 next year)…

Slowly, slowly, the web was taken over by platforms. Your feeling of success is based on your platform’s algorithm, which may not have your interests at heart. Feeding your words to a platform is a vote for its values, whether you like it or not. And they roach-motel you by owning your audience, making you feel that it’s a good trade because you get “discovery.” (Though I know that chasing popularity is a fool’s dream.)

Writing a blog on your own site is a way to escape all of that. Plus your words build up over time. That’s unique. Nobody else values your words like you do.

Blogs are a backwater (the web itself is a backwater) but keeping one is a statement of how being online can work. Blogging as a kind of Amish performance of a better life.

Monzo tone of voice

Some good—if overlong—writing advice.

  • Focus on what matters to readers
  • Be welcoming to everyone
  • Swap formal words for normal ones
  • When we have to say sorry, say it sincerely
  • Watch out for jargon
  • Avoid ambiguity: write in the active voice
  • Use vivid words & delightful wordplay
  • Make references most people would understand
  • Avoid empty adjectives & marketing cliches
  • Make people feel they’re in on the joke – don’t punch down
  • Add a pinch of humour, not a dollop
  • Smart asides, not cheap puns and cliches
  • Be self-assured, but never arrogant

The web on mobile

Here’s a post outlining all the great things you can do in mobile web browsers today: Your App Should Have Been A Website (And Probably Your Game Too):

Today’s browsers are powerhouses. Notifications? Check. Offline mode? Check. Secure payments? Yep, they’ve got that too. And with technologies like WebAssembly and WebGPU, web games are catching up to native-level performance. In some cases, they’re already there.

This is all true. But this post from John Gruber is equally true: One Bit of Anecdata That the Web Is Languishing Vis-à-Vis Native Mobile Apps:

I won’t hold up this one experience as a sign that the web is dying, but it sure seems to be languishing, especially for mobile devices.

As John points out, the problems aren’t technical:

There’s absolutely no reason the mobile web experience shouldn’t be fast, reliable, well-designed, and keep you logged in. If one of the two should suck, it should be the app that sucks and the website that works well. You shouldn’t be expected to carry around a bundle of software from your utility company in your pocket. But it’s the other way around.

He’s right. It makes no sense, but this is the reality.

Ten or fifteen years ago, the gap between the web and native apps on mobile was entirely technical. There were certain things that you just couldn’t do in web browsers. That’s no longer the case now. The web caught up quite a while back.

But the experience of using websites on a mobile device is awful. Never mind the terrible performance penalties incurred by unnecessary frameworks and libraries like React and its ilk, there’s the constant game of whack-a-mole with banners and overlays. What’s just about bearable in a large desktop viewport becomes intolerable on a small screen.

This is not a technical problem. This doesn’t get solved by web standards. This is a cultural problem.

First of all, there’s the business culture. If your business model depends on tracking people or pushing newsletter sign-ups, then it’s inevitable that your website will be shite on mobile.

Mind you, if your business model depends on tracking people, you’re more likely to try push people to download your native app. Like Cory Doctorow says:

50% of web users are running ad-blockers. 0% of app users are running ad-blockers, because adding a blocker to an app requires that you first remove its encryption, and that’s a felony (Jay Freeman calls this ‘felony contempt of business-model’).

Matt May brings up the same point in his guide, How to grey-rock Meta:

Remove Meta apps from your devices and use only the mobile web versions. Mobile apps have greater access to your personal data, provided the app requests those privileges, and Facebook and Instagram in particular (more so than WhatsApp, another Meta property) request the vast majority of those privileges. This includes precise GPS data on where you are, whether or not you are using the app.

Ironically, it’s the strength of the web—and web browsers—that has led to such shitty mobile web experiences. The pretty decent security model on the web means that sites have to pester you.

Part of the reason why you don’t see the same egregious over-use of pop-ups and overlays in native apps is that they aren’t needed. If you’ve installed the app, you’re already being tracked.

But when I describe the dreadful UX of most websites on mobile as a cultural problem, I don’t just mean business culture.

Us, the people who make websites, designers and developers, we’re responsible for this too.

For all our talk of mobile-first design for the last fifteen years, we never really meant it, did we? Sure, we use media queries and other responsive techniques, but all we’ve really done is make sure that a terrible experience fits on the screen.

As developers, I’m sure we can tell ourselves all sorts of fairy tales about why it’s perfectly justified to make users on mobile networks download React, Tailwind, and megabytes more of third-party code.

As designers, I’m sure we can tell ourselves all sorts of fairy tales about why intrusive pop-ups and overlays are the responsibility of some other department (as though users make any sort of distinction).

Worst of all, we’ve spent the last fifteen years teaching users that if they want a good experience on their mobile device, they should look in an app store, not on the web.

Ask anyone about their experience of using websites on their mobile device. They’ll tell you plenty of stories of how badly it sucks.

It doesn’t matter that the web is the perfect medium for just-in-time delivery of information. It doesn’t matter that web browsers can now do just about everything that native apps can do.

In many ways, I wish this were a technical problem. At least then we could lobby for some technical advancement that would fix this situation.

But this is not a technical problem. This is a people problem. Specifically, the people who make websites.

We fucked up. Badly. And I don’t see any signs that things are going to change anytime soon.

But hey, websites on desktop are just great!

[this is aaronland] a tale of gummy snakes (and spunk)

About halfway through this talk transcript, Aaron starts dropping a barrage of truth bombs:

I understand the web, whose distinguishing characteristic is asynchronous recall on a global scale, as the technology which makes revisiting possible in a way that has genuinely never existed before the web.

What the web has made possible are the economics of keeping something, something which has not enjoyed “hockey stick growth”, around long enough for people to warm up to it. Or to survive long past the moment when people may have grown tired of it.

If your goal is to build something which is designed to flip inside of ten years, like many things in the private sector, that may not seem like a very compelling argument.

If, however, your goal is to build something to match the longevity of the cultural heritage sector, to meet the goal of fostering revisiting, or for novel ideas to outlast the reluctance of the present and to do so at a global scale, or really any scale larger than shouting distance, then I will challenge you to find a better vehicle for doing so than the internet, and the web in particular.

Tuesday, February 18th, 2025

The Generative AI Con

I Feel Like I’m Going Insane

Everywhere you look, the media is telling you that OpenAI and their ilk are the future, that they’re building “advanced artificial intelligence” that can take “human-like actions,” but when you look at any of this shit for more than two seconds it’s abundantly clear that it absolutely isn’t and absolutely can’t.

Despite the hype, the marketing, the tens of thousands of media articles, the trillions of dollars in market capitalization, none of this feels real, or at least real enough to sustain this miserable, specious bubble.

We are in the midst of a group delusion — a consequence of an economy ruled by people that do not participate in labor of any kind outside of sending and receiving emails and going to lunches that last several hours — where the people with the money do not understand or care about human beings.

Their narrative is built on a mixture of hysteria, hype, and deeply cynical hope in the hearts of men that dream of automating away jobs that they would never, ever do themselves.

Generative AI is a financial, ecological and social time bomb, and I believe that it’s fundamentally damaging the relationship between the tech industry and society, while also shining a glaring, blinding light on the disconnection between the powerful and regular people. The fact that Sam Altman can ship such mediocre software and get more coverage and attention than every meaningful scientific breakthrough of the last five years combined is a sign that our society is sick, our media is broken, and that the tech industry thinks we’re all fucking morons.

Re-dConstruct

From 2005 to 2015 Clearleft ran the dConstruct event here in Brighton (with one final anniversary event in 2022).

I had the great pleasure of curating dConstruct for a while. I’m really proud of the line-ups I put together.

It wasn’t your typical tech event, to put it mildy. You definitely weren’t going to learn practical techniques to bring back into work on Monday morning. If anything, it was the kind of event that might convince you to quit your job on Monday morning.

The talks were design-informed, but with oodles of philosophy, culture and politics.

As you can imagine, that’s not an easy sell. Hence why we stopped running the event. It’s pretty hard to convince your boss to send you to a conference like that.

Sometimes I really miss it though. With everything going on in the tech world right now (and the world in general), it sure would be nice to get together in a room full of like-minded people to discuss the current situation.

Well, here’s the funny thing. There’s a different Clearleft event happening next week. Research By The Sea. On the face of it, this doesn’t sound much like dConstruct. But damn if Benjamin hasn’t curated a line-up of talks that sound very dConstructy!

Those all sound like they’d fit perfectly in the dConstruct archive.

Research By The Sea is most definitely not just for UX researchers—this sounds to me like the event to attend if, like me, you’re alarmed by everything happening right now.

Next Thursday, February 27th, this is the place to be if you’ve been missing dConstruct. See you there!

Monday, February 17th, 2025

The Imperfectionist: Seventy per cent

If you’re roughly 70% happy with a piece of writing you’ve produced, you should publish it.

Works for me!

You’re also expanding your ability to act in the presence of feelings of displeasure, worry and uncertainty, so that you can take more actions, and more ambitious actions, later on.

Crucially, you’ll also be creating a body of evidence to prove to yourself that when you move forward at 70%, the sky stubbornly fails to fall in. People don’t heap scorn on you or punish you.

The hate of men will pass, and dictators die, and the power they took from the people will return to the people. And so long as men die, liberty will never perish.

— Charlie Chaplin, The Great Dictator

Sunday, February 16th, 2025

Saturday, February 15th, 2025

Friday, February 14th, 2025

The Tyranny of Now — The New Atlantis

I’m not a fan of Nicholas Carr and his moral panics, but this is an excellent dive into some historical media theory.

What Innis saw is that some media are particularly good at transporting information across space, while others are particularly good at transporting it through time. Some are space-biased while others are time-biased. Each medium’s temporal or spatial emphasis stems from its material qualities. Time-biased media tend to be heavy and durable. They last a long time, but they are not easy to move around. Think of a gravestone carved out of granite or marble. Its message can remain legible for centuries, but only those who visit the cemetery are able to read it. Space-biased media tend to be lightweight and portable. They’re easy to carry, but they decay or degrade quickly. Think of a newspaper printed on cheap, thin stock. It can be distributed in the morning to a large, widely dispersed readership, but by evening it’s in the trash.

AI is Stifling Tech Adoption | Vale.Rocks

Want to use all those great features that have been in landing in browsers over the past year or two? View transitions! Scroll-driven animations! So much more!

Well, your coding co-pilot is not going to going to be of any help.

Large language models, especially those on the scale of many of the most accessible, popular hosted options, take humongous datasets and long periods to train. By the time everything has been scraped and a dataset has been built, the set is on some level already obsolete. Then, before a model can reach the hands of consumers, time must be taken to train and evaluate it, and then even more to finally deploy it.

Once it has finally released, it usually remains stagnant in terms of having its knowledge updated. This creates an AI knowledge gap. A period between the present and AI’s training cutoff. This gap creates a time between when a new technology emerges and when AI systems can effectively support user needs regarding its adoption, meaning that models will not be able to service users requesting assistance with new technologies, thus disincentivising their use.

So we get this instead:

I’ve anecdotally noticed that many AI tools have a ‘preference’ for React and Tailwind when asked to tackle a web-based task, or even to create any app involving an interface at all.

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