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Lead Scoring is such a powerful metric when it comes to quantifying the lead & it is nowadays used by every CRM. In this repository, we are going to take a look at the UpGrad lead scoring case study and see how can we solve this problem through several supervised machine learning models.
In this project, I leverage machine learning models including Logistic Regression, Decision Tree, Random Forest, XGBoost, CatBoost, and LightGBM to predict customer lead scoring. I apply WOE and SHAP for feature selection and use Optuna for hyperparameter turning, aiming to identify potential lead customers effectively.
Lead scoring is an effective lead prioritization method used to rank prospects based on the likelihood of converting them to customers. This repository aimed to develop an automatic lead scoring through logistic regression technique. Stepwise selection approach is used to identify and select important variables for the model.
Lead Scoring is such a powerful metric when it comes to quantifying the lead & it is nowadays used by every CRM. In this repository, we are going to take a look at the UpGrad lead scoring case study and see how can we solve this problem through several supervised machine learning models.
Lead Scoring Analysis and Segmentation. A lead scoring analysis is conducted for an online teaching company with a low client conversion rate. The goals are to reverse this trend by using a machine learning model based on available company data and to categorize customers with an effective segmentation.
Lead scoring is a pivotal metric for assessing leads and has become a standard in contemporary CRM systems. Within this repository, we delve into how the lead scoring strategy helps solve customer conversion problem, exploring the application of various supervised machine learning models