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Build a response model for predicting the probability of a response from each prospect and target the ones most likely to respond to the telemarketing campaign. The objective is to reduce the cost of the bank by doing a targeted campaign.
StrikePrick is your one-stop destination for exposing and overturning ineffective, outdated email marketing strategies. This repository offers a data-driven, humor-infused critique of commonly touted advice, using verified statistics to debunk myths and set the record straight. Designed for e-commerce brands and marketers.