�ｿｽ@�ｿｽpThe�ｿｽ@Economist�ｿｽ�ｿｽ�ｿｽC�ｿｽ�ｿｽ�ｿｽE�ｿｽﾌ経�ｿｽc�ｿｽ�ｿｽ(senior�ｿｽ@executive�ｿｽj406�ｿｽl�ｿｽ�ｿｽﾎ象ゑｿｽWeb2.0�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ2007�ｿｽN1�ｿｽ�ｿｽ�ｿｽﾉ趣ｿｽ�ｿｽ{�ｿｽ�ｿｽ�ｿｽC�ｿｽ�ｿｽ�ｿｽﾌ鯉ｿｽ�ｿｽﾊの報告擾ｿｽ�ｿｽgSerious business Web2.0 goes corporate�ｿｽh�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ\�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽB22�ｿｽy�ｿｽ[�ｿｽW�ｿｽ�ｿｽ�ｿｽ�ｿｽpdf�ｿｽt�ｿｽ@�ｿｽC�ｿｽ�ｿｽ�ｿｽ�無暦ｿｽ�ｿｽﾅダ�ｿｽE�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ[�ｿｽh�ｿｽﾅゑｿｽ�ｿｽ�ｿｽB

�ｿｽ@�ｿｽﾜゑｿｽ�ｿｽo�ｿｽc�ｿｽﾒゑｿｽ�ｿｽl�ｿｽ�ｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽWeb2.0�ｿｽﾆは会ｿｽ�ｿｽﾈのゑｿｽ�ｿｽBWeb2.0�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾃゑｿｽ�ｿｽ�ｿｽR�ｿｽ�ｿｽ�ｿｽZ�ｿｽv�ｿｽg/�ｿｽZ�ｿｽp�ｿｽﾆゑｿｽ�ｿｽﾄ，�ｿｽ�ｿｽ�ｿｽﾌよう�ｿｽﾈ搾ｿｽ�ｿｽﾚゑｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽB

*Web2.0�ｿｽﾌコ�ｿｽ�ｿｽ�ｿｽZ�ｿｽv�ｿｽg/�ｿｽZ�ｿｽp�ｿｽﾆは（�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�答）
�ｿｽEEnableing users to easily create content(58%�ｿｽj
�ｿｽESocial networks�ｿｽi57%�ｿｽj
�ｿｽECollaborative content creation�ｿｽi54%�ｿｽj
�ｿｽELeveraging collective intelligence through tagging�ｿｽi39%�ｿｽj
�ｿｽEOnline search�ｿｽi37%�ｿｽj
�ｿｽEInstant messaging�ｿｽi33%�ｿｽj
�ｿｽEApplications that harness netwirk effects�ｿｽi%�ｿｽj
�ｿｽEe-mail�ｿｽi30%�ｿｽj
�ｿｽEWebsite analytics�ｿｽi26%�ｿｽj
�ｿｽEWeb mash-ups�ｿｽi23%�ｿｽj
�ｿｽEChat rooms�ｿｽi20%�ｿｽj
�ｿｽEOnline availability of press releases�ｿｽi18%�ｿｽj
�ｿｽEOpen APIs�ｿｽi17%�ｿｽj
�ｿｽEProduct review sites(17%�ｿｽj

�ｿｽ@�ｿｽ�ｿｽ�ｿｽ[�ｿｽU�ｿｽ[�ｿｽﾌコ�ｿｽ�ｿｽ�ｿｽe�ｿｽ�ｿｽ�ｿｽc�ｿｽ�ｿｽR�ｿｽ~�ｿｽ�ｿｽ�ｿｽj�ｿｽe�ｿｽB�ｿｽ[�ｿｽ�ｿｽ�ｿｽd�ｿｽv�ｿｽﾅゑｿｽ�ｿｽ�ｿｽﾆ認�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽ謔､�ｿｽ�ｿｽ�ｿｽB

�ｿｽ@�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾌ会ｿｽﾐゑｿｽ�ｿｽ�ｿｽ�共有�ｿｽ站ｦ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾆなどゑｿｽWeb2.0�ｿｽ�ｿｽ�ｿｽﾌ用�ｿｽ�ｿｽ�ｿｽﾄゑｿｽ�ｿｽ驍ｩ�ｿｽﾌ問い�ｿｽﾉ対ゑｿｽ�ｿｽﾄは，�ｿｽ�ｿｽ�ｿｽﾌよう�ｿｽﾉなゑｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽB�ｿｽ�ｿｽ�ｿｽﾝ奇ｿｽ�ｿｽﾉ採用�ｿｽ�ｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽﾆ難ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽo�ｿｽc�ｿｽﾒの奇ｿｽ�ｿｽ�ｿｽ�ｿｽﾆ，2�ｿｽN�ｿｽﾈ難ｿｽ�ｿｽﾉ採用�ｿｽ\�ｿｽ�ｿｽﾆ難ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽB



�ｿｽ@3�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾌ経�ｿｽc�ｿｽﾒゑｿｽ�ｿｽC�ｿｽI�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽC�ｿｽ�ｿｽ�ｿｽR�ｿｽ~�ｿｽ�ｿｽ�ｿｽj�ｿｽe�ｿｽB�ｿｽ[�ｿｽ�ｿｽu�ｿｽ�ｿｽ�ｿｽO�ｿｽ^wiki�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾉ趣ｿｽ�ｿｽﾐで採ゑｿｽ�ｿｽ�ｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽﾆ難ｿｽ�ｿｽ�ｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽB�ｿｽﾜゑｿｽ�ｿｽC�ｿｽ}�ｿｽb�ｿｽV�ｿｽ�ｿｽ�ｿｽA�ｿｽb�ｿｽv�ｿｽ�ｿｽ2�ｿｽN�ｿｽﾈ難ｿｽ�ｿｽﾉ趣ｿｽ�ｿｽ{�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾆゑｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾆゑｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽB


�ｿｽ@Web2.0�ｿｽﾖ連�ｿｽﾌ難ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾊゑｿｽ�ｿｽﾄ，�ｿｽ�ｿｽ�ｿｽ繿晢ｿｽﾆ経�ｿｽ�ｿｽﾟ鯉ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾒゑｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽB�ｿｽﾜゑｿｽ�ｿｽV�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽi�ｿｽ�ｿｽT�ｿｽ[�ｿｽr�ｿｽX�ｿｽﾈどゑｿｽ�供ゑｿｽ�ｿｽ驍ｱ�ｿｽﾆにゑｿｽ�ｿｽ�ｿｽﾄ，�ｿｽ�ｿｽ�ｿｽﾌよう�ｿｽﾈ搾ｿｽ�ｿｽﾚで新�ｿｽ�ｿｽ�ｿｽﾈ費ｿｽ�ｿｽ�ｿｽ�生み出�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾆ鯉ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾅゑｿｽ�ｿｽ�ｿｽB



�ｿｽ@�ｿｽ�ｿｽ�ｿｽﾌよう�ｿｽﾈ搾ｿｽ�ｿｽﾚで，�ｿｽo�ｿｽ�ｿｽﾟ鯉ｿｽ�ｿｽ�ｿｽ�ｿｽﾚ論�ｿｽ�ｿｽﾅゑｿｽ�ｿｽ�ｿｽB




�ｿｽ@�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽWeb2.0�ｿｽ�ｿｽ�ｿｽ�ｿｽﾉ適�ｿｽp�ｿｽ�ｿｽ�ｿｽﾄゑｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾍ趣ｿｽ�ｿｽﾌ通ゑｿｽB

Marketing & sales(54%)
Costomer Service(47%)
Information & research(28%)
IT(17%)
Strategy(14%)
Operation(14%)
General management(14%)
R&D(13%)
Supply-chain management(11%)
Finance(10%)

�ｿｽ@�ｿｽ�ｿｽﾍゑｿｽC�ｿｽ}�ｿｽ[�ｿｽP�ｿｽe�ｿｽB�ｿｽ�ｿｽ�ｿｽO�ｿｽ�ｿｽc�ｿｽﾆ，�ｿｽﾚ客�ｿｽT�ｿｽ[�ｿｽr�ｿｽX�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽS�ｿｽﾆなゑｿｽB�ｿｽ�ｿｽ�ｿｽ[�ｿｽU�ｿｽ[�ｿｽﾆの接点�ｿｽ�ｿｽ�ｿｽCWeb2.0�ｿｽﾅ具ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾆ鯉ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽ�ｿｽﾆゑｿｽ�ｿｽB



�ｿｽ�ｿｽ�ｿｽQ�ｿｽl
�ｿｽESerious business Web2.0 goes corporate(The Economist)