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We create transformative brands that move businesses, people and the world forward.
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Featured News
Brand memorability and the flattening of everything
In her latest Forbes column, Global CEO Sairah Ashman explores brand memorability and the flattening of everything.
Dealmaking: Proposition first, purpose later
We explore why brands undergoing a major transformation, in the wake of or in the lead-up to a deal, should consider its proposition first and purpose later.
A design refresh for Lloyds
Creative Review explores our partnership with Lloyds, delving into the refreshed design philosophy in service of the new positioning ‘Lloyds moves everyone forward’.
A new identity for Ubisoft’s flagship game, Anno
It's Nice That unpacks our work for Ubisoft Anno, from being tasked with “sparking a desire to build”, to using physical materials and traditional methods to imbue every aspect of the design system.
A New Era For Decathlon
Global CEO Sairah Ashman caught up with Barbara Martin Coppola, Decathlon CEO, on Decathlon’s recent transformation from sports retailer to sports brand and her advice to other leaders navigating similar journeys.
Wolff Olins listed number 15 on Ad Age’s Best Places to Work 2024
Wolff Olins has been listed at number 15 on Ad Age’s Best Places to Work 2024 in the US.
The power of weird
Global CEO Sairah Ashman explores how deviating from the norm and standing out from the pack through weirdness can be a powerful business tool, for Forbes.
Inside Wolff Olins new branding
Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge
