Use metrics from quantitative research to demonstrate value

Strategically benchmark to track improvements in your product’s experience and compare your product against competitors. Collect data that you can use to demonstrate the value of design to your stakeholders or clients. Leave the course with a customized plan to benchmark and calculate the return on investment for your product or service.

Who Should Attend

  • Design professionals who want to quantitatively measure the experiences they work on
  • Researchers who wish to build quantitative research planning skills

What You'll Learn

01 Establish or reinforce a benchmarking practice
  • When, why, and how to collect UX benchmarks
  • Choose and define meaningful UX metrics
  • Decide which benchmarking methodologies you’ll use (surveys, analytics, or quantitative usability testing)
02 Track UX improvements over time
  • Determine whether or not design changes are having a positive impact on the experience
  • Compare your experience against your competitors
03 Determine and prove the value of UX
  • Calculate the return on investment (ROI) of UX projects
  • Connect UX metrics to business goals (KPIs)
  • Put a monetary value on improved experiences
  • Use ROI to decide whether or not to fund a project

Note: This course does not cover in-depth how to perform quantitative research studies or statistical analysis. (To learn about statistical analysis, consider How to Interpret UX Numbers: Statistics for UX.)

This Course Includes

  • Solo activities to build your customized benchmarking plan (Google Sheets or Excel)
  • Group discussions to share experiences and approaches
  • Case studies from a wide variety of industries
  • Cheat sheets for terminology, methods, and process
  • Free report: A copy of our related report, UX Metrics and ROI

Learn From Industry Experts

Why NN/g

Related Courses

What People Say About This Course

  • Measuring UX and ROI covers the importance of quantitative evaluation and how you should think about it in your own context. It also covers the basics of providing arguments to help you build a case on ROI of design changes but it doesn't go deep into statistics. Alita is a great instructor and I'd definitely recommend this course to others :)

    Renan
    PASS Technology

  • I'm a junior designer and I was never into ROI, metrics, and quantitative data. After going through the course, Kate has changed my mind about these topics! I really appreciate how the little exercises are based off our work, rather than a scenario or a case study. That made it a lot more relatable, I had to think a lot more, and I feel like I better understood the complexity of this topic. Thank you for the course!

    Sei
    Government Technology Agency

  • The exercises in this class were fantastic. Learned new skills and am walking away with an action plan. What made these exercises great was the length of them and amount of detail provided.

    Kortnie

  • I was afraid to take this class. I'm a math & stats phobic. But I need to prove UX value daily. I now have tools to show that value! Thank you!

    Lisa
    Tata Consultancy Services

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/g profile.

Can I watch a recording of the course?

Virtual courses are live events that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/g live online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

White it's possible to attend our virtual courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.