From ingest to delivery, JWP’s capabilities range from an all-in-one platform for video management to an end-to-end solution for broadcasters to unify their Live and VOD streaming operations within a singular backend. JWP also helps content providers and advertisers maximize ad yield and revenue with a robust ad tech...

Live streaming has become one of the best ways to share timely information and engage with your audience. Building a community on a live streaming platform, however, requires a certain amount of time and a clear strategy. Let’s look at some guidelines to help you grow a loyal live...

In a society increasingly aware of privacy and cybersecurity issues, businesses and individuals engaged in live streaming need to understand how these issues impact their streams. As live streaming grows in popularity, the risks associated with it also grow. The risks are multiple: sharing of personal information, cyber attacks,...

Television is a lot more complicated than it used to be. Who remembers the days of rabbit ears and three or four channels? When it comes to monetizing your video content, it is important to understand all of the jargon. One term that often comes up is linear television,...

Across the JW Player network of 12,000+ publishers, broadcasters, and media companies, we know how important it is to easily manage video content. The JW Player dashboard makes uploading and sharing video content easy, and with our recent Dashboard product update, our engineering team has improved asset management with...

With JW Player’s studio-approved DRM solution, broadcasters can rely on a fully integrated, scalable, and resilient content protection. This proved particularly pivotal in 2020 during periods of significant traffic spikes experienced during lockdowns due to the COVID-19 pandemic. As a regional streaming platform for the Middle East & North...

Here at JW Player, we know how important media management is to digital publishing workflows. In an effort to make managing media assets simpler and more manageable, JW Player recently optimized these critical customer workflows. To improve the user experience of the JW Player dashboard, managing media assets is...

Niche broadcasters are using OTT apps to differentiate themselves from competitors with unique viewer experiences on connected TV platforms   In 2021, smaller broadcasters outside the traditional big six have a unique opportunity to leverage OTT apps to reach niche audiences. Attracting loyal audiences with specialized programming allows them...

Brand safety is often thought of as a separate entity to contextual targeting. With advertisers primarily using domain block lists and page level keyword exclusion, is video accurately safeguarded? It’s no secret that safety and suitability is vital to brand strategy.  Many consumers perceive unsafe ad placements as an...

Recent consumption trends indicate an opportunity for digital-first broadcasters to monetize audiences with a strategic mix of monetization models. Video consumption dramatically increased in 2020, with consumers turning to streaming services in their living rooms for entertainment, fitness, sports, and online learning during the pandemic. Subscription services skyrocketed, as...

According to a recent study, US viewers are clocking in nearly an hour of viewing time on mobile devices per day in 2021, expected to grow by 12.2% by 2023. Worldwide, audiences are increasingly turning to mobile video as well. By 2023, there are expected to be nearly 3...

How Live Streaming Helps Broadcasters Increase Audience Engagement & Reach New Audiences Streaming offers a lower barrier to entry than traditional cable/satellite TV distribution while allowing content owners to reach a global market. There’s less risk in setting up a live channel, but the rewards are potentially greater than...

Did you know connected TV digital video viewing is nearly 2x desktop/laptop viewing and is forecasted to overtake mobile viewing in 2021? Across the JW Player network of broadcasters, we’ve seen a 28.6% increase in video consumption since just the beginning of 2021!  To better understand how digital broadcasters...

As live streaming increases in popularity, companies and brands of all shapes and sizes have worked to find successful ways to utilize video. Whether it’s by setting up fashion retailer live streams or showcasing products through video, many global brands have found success with video online. Retail live streaming...

Digital video usage has been increasing for years across Latin American countries, but 2020 offered new opportunities and challenges for video content producers, especially educators and online course providers. Distance learning, in particular, has become increasingly popular in Latin American countries such as Brazil. According to Trade.gov, there are...

More than 12,000 brands, digital publishers, and broadcasters use JW Player technology to stream, play, engage and monetize video on their sites, powering over 10 billion monthly plays across 2.7 billion devices every month. In a recent customer survey, 9 of 10 companies rate JW Player better than any...

In February, YouTube made news as the first digital platform accredited for brand safety by the Media Ratings Council. At a time when brands are increasingly sensitive about the content they’re associated with, it was a major milestone for the industry, but more so for YouTube. In 2017, YouTube...

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

Art Festivals & Performance Events use Live Streaming to Reach New Audiences There’s no question that 2020 was the year of live streams. From Zoom events and conferences to all-digital fitness classes, online education, and even virtual happy hours, we spent a lot of time in front of our...

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

According to our data, there are over 5 billion avails across the JW universe. Whether it’s recipes for healthy dinners, meal prep tips, or video recipes for everything from the Tik Tok pasta to grilling, there’s no question food and drink content is among the top performing in online...

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

Engagement Metrics That Matter Every publisher should regularly monitor video engagement analytics to better understand their audience viewing habits. By defining and tracking weekly or bi-weekly goals, publishers can more effectively drive audience engagement and therefore their long-term potential for increased ad revenue. Video engagement can be measured by...

Innovative Ways Publishers are Increasing Video Engagement As competition for audience attention becomes more challenging due to the rapid rise in online video consumption and the onslaught of new producers, publishers, and creators, every digital publisher is looking for ways to maximize reach and revenue. With every company creating...

With more brands and publishers creating video content online than ever before, it’s become important for digital publishers to find ways to maximize viewer engagement in scalable, sustainable ways. As competition for audience attention becomes more challenging, every publisher is looking for ways to maximize reach and revenue.  In...

Contextual Ad Segments for Spring 2021 Contextual video ad targeting works successfully because it allows advertisers to scale their ad delivery across multiple content verticals. Instead of surrendering to the confines of specific content in a single niche vertical, a contextual video ad can reach millions of more viewers...

Digital video usage has been on the rise for years in India, but 2020 offered new opportunities and challenges for video content creators, especially educators. With the pandemic affecting nearly every aspect of everyday life around the world, online learning and digital technology needed to quickly adapt. And while...

Online Videos are an Invaluable Window into a Viewer’s Psyche On the web, there are readers and then there are viewers. Online video viewers are an engrossed and highly attentive audience. They are so compelled by the subject they are perusing, that in their day to day browsing, they’ve...

To better understand how media companies are using digital video in 2021, JW Player undertook a study of publishers and media companies to understand their digital video needs. The responses from the survey found overwhelmingly positive results of JW Player video services and highlighted industry-specific needs for publishers, broadcasters,...

How Subscription Online Video Courses Can Help Grow Your Business in 2021 As competition for audience attention becomes more challenging due to the rapid rise in online video consumption and the onslaught of countless new video content, learning providers are finding new innovative ways to reach their audiences. It’s...

We know how important SEO is to online publishers, which is why at JW Player, we’re always working to optimize our player and make sure it works according to SEO best practices—and in surprising ways to make publishers’ jobs easier! In the past, Google has relied solely on analyzing...

Digital video advertising continues to grow every year. With more screens and more content at our fingertips, finding an audience to advertise to has become both simultaneously easier and yet also more challenging. As the advertising landscape grows, so do the challenges and the opportunities for ad buyers. Today,...

Accelerated by last year’s rise in video content consumption online, publishing sites are still finding value in creating and uploading new video content. But while it’s become easier and easier to publish video content online, most digital media outlets are still looking for ways to increase engagement. Viewer sessions,...

Quality content is an investment from production to distribution, which is precisely why it’s imperative to fully understand and utilize your video security options. Digital Rights Management (DRM) technology is key to reducing unauthorized access and distribution of premium content. This blog post aims to provide an overview of...

A panel discussion with some of the biggest names in publishing who chatted about how they are responding to the COVID-19 crisis, what they predict for the future of video, changes in advertising spend, and how they are capitalizing on the boom in video viewership due to COVID. Panelists:...

CEO of JW Player Dave Otten kicked off Virtual Insights with The State of Video where he discussed how the video landscape has changed in recent months, impacts of COVID-19, and how video matters today more than ever. Speaker: Dave Otten, CEO, JW Player

Faith based streaming has been on the rise for a while, but with the outbreak of COVID-19 and sheltering in place there has been a significant boom in viewership. Justin Isenhart of Churchome sat down with JW Player Co-Founder Brian Rifkin for a fireside chat on all things live...

During the first few weeks of the COVID-19 pandemic, we saw a surge in video streaming across our network. In the early stages, video consumption went up 70% across our network and remains 30% above previous norms. As stay-at-home orders were issues across the country and businesses were focused...

Co-Founder Jeroen Wijering walks through the video trends that JW Player is focused on for 2020.

As the Covid-19 pandemic continues to impact the world, we’re monitoring changes to video consumption. The latest trend we see across the network of sites using JW Player for their video streaming is new industries adapting to the opportunities to reach their audiences remotely. This is true in particular...

We are excited to announce the launch of Live Channels, an enhanced live streaming solution that empowers digital media companies to broadcast and monetize live streams without delays or time-consuming set-up. We leveraged our network insights and the invaluable feedback of our customers to develop a simple workflow to...

As the coronavirus has turned us all into homebodies, we saw a 40% spike in our own video traffic across billions of impressions.  During this time, we also saw live streaming video spike 400% in the first two weeks after the pandemic took hold.  One month later, are we...

The spread of COVID-19 has created a large amount of uncertainty for every community around the globe in terms of its impact on our health, our families, and our livelihoods. JW Player has the privilege of working with thousands of video publishers around the world who play vital roles...

The growth of quality content and the rise of live streaming were the topic on everyone’s lips at JW Insights in Oslo, which gathered clients of JW Player from Sweden, Denmark, Finland and Norway.  Senior Sales Director, Jon Cagle opened proceedings with a review of trends seen over the...

First impressions are everything and a thumbnail is the first impression your viewers have of your content. Thumbnails are an incredibly effective way to capture and engage audiences with your videos, enticing them to click play. At JW Player, we strive to develop tools that deepen audience engagement while...

Our customers are the most important thing to us. At JW Player, we make it our mission to help our customers reliably navigate their business through the ever-changing world of video. In light of the massive challenges the COVID-19 pandemic is creating worldwide, we want to let you know...

The JW Insights conference in London focused on growing digital video audiences, programmatic advertising, and how to make sense of today’s media landscape. It was standing room only when JW Player hosted the first JW Insights event in London this year for clients and industry leaders.  We gathered the...

Advertisers have long recognized the value of aligning their ads to relevant content in brand safe environments. For video, this is even more critical given the compelling nature of that medium. However, having your creative being shown alongside inappropriate content on a social media platform or website not only...

With a focus on solving pressing engineering problems, it is easy to take for granted the wealth of knowledge and experience that the executives in your company have. Pablo Calamera is the CTO for JW Player. In his role, he oversees all aspects of technology development and technical operations....

Video publishing is a complicated operation. Over the course of our series on Video Publishing Best Practices, we’ve covered audience, speed, viewability, content, and user experience, all of which are fundamental to amplifying video CPMs. While a successful video strategy couldn’t exist without these elements, there is one more...

Know your audience is one of those sayings that applies to just about everyone, from keynote speakers to stand-up comedians—and yes, site publishers, too. When your objective is to boost your video ad CPM rates, you’ve got to get inside your viewers’ heads. Determining who they are, how they’re...

So far in our Video Publishing Best Practices Series we’ve covered the role that user experience and viewability play in video monetization — but none of that can exist without content. How you source and present your videos, and the placement of your clients’ ads within them, influences metrics ranging...

What does it take to create a video viewing experience so seamless and effectual that advertisers will happily pay higher rates? In the first installment of this series, we explored UX and its impact on video monetization. While great experience — from faster load times to a mobile-friendly format...

When it comes to web publishing, user experience (UX) is everything; no matter the nature of your site, a positive experience can have a direct impact on your business. With online video expected to represent 82 percent of consumer Internet traffic by the year 2021, the opportunity to prioritize monetization...

When it comes to web publishing, user experience (UX) is everything; no matter the nature of your site, a positive experience can have a direct impact on your business. With online video expected to represent 82 percent of consumer Internet traffic by the year 2021, the opportunity to prioritize monetization...

The partnership will allow Ovation TV to expand its video distribution presence across mobile, desktop, and connected-TV.   New York, NY – July 9, 2019: JW Player, a leading independent video platform, and Ovation TV, an independent television and digital media company dedicated to celebrating and supporting all forms of...

Las empresas trabajarán en conjunto para ayudar a desarrollar la usabilidad y monetización de videos en la página web de La Razón.  Madrid, España y Londres, Reino Unido – 3 de junio: La Razón, uno de los diarios de referencia de España, y JW Player, la principal plataforma de...

The addition of languages including Arabic, Dutch, French, German, Hindi, and Spanish means Article Matching now supports 97% of all content on the JW Platform. Earlier this year we introduced Article Matching from JW Player. This proprietary product allows media companies to save time and increase engagement and revenue...

The sixth annual Insights Conference covered change, OTT, programmatic advertising, and how to make sense of today’s media landscape. On Wednesday, May 29th, JW Player held its sixth annual Insights Conference at SECOND Floor in New York City. The afternoon convened over 250 executives from across the media and...

Increase Audience Engagement and Monetize with JW’s Viewability Enhancement Features Viewability has become the industry standard for publishers and advertisers to measure user engagement. So, what does viewability mean and how can you ensure your videos are viewable without interfering with user experience? By IAB standards, a video player...

OTT, SSAI, and Low Latency Streaming all were hot topics of conversation at the annual show in Las Vegas. The annual National Association of Broadcasters (NAB) Show brings together great minds from across the media, television, advertising, and technology industries. This year, JW Player returned to Vegas in a...

Companies team up as AccuWeather seeks to build on recent record of 300% growth in video views across all devices. AccuWeather, the world’s largest and fastest-growing weather media company as well as the leader in weather-related data, business and analytics, and JW Player, a leading independent video platform, today...

We’ve heard your feedback, and in the next few weeks, we’ll be rolling out a new look and feel for the JW Player dashboard.   Over the past few months, we’ve been looking at how our customers are using the JW Player dashboard and reaching out directly about what...

We’re bringing the show to connected TVs around the world at NAB Show – April 6th to 11th.   With the rise of smartphones and the development of cord-cutting from millennials to baby boomers, video viewing habits have changed dramatically over the last decade. This trend has provided media...

Stop digging through your library to find a video that goes with your article – let JW Player do it for you. How many times have you clicked on an article and you’ve seen a video alongside it that has little or nothing at all to do with the...

Last week we brought Advertising Week Europe to the world – here’s a quick recap. After an amazing week in London, we wanted to take a minute and say how thrilled we are to be a global sponsor of Advertising Week. Holding week-long events in Mexico City, London, Tokyo,...

OTT isn’t just for the kids anymore. By the end of 2019, it will be almost impossible to buy a “dumb” television. Video has moved from the TV to the computer to the phone and now coming full circle back to the television sets around the world. We’ve compiled...

8K TVs, Apple & Amazon making OTT moves, and making sense of the fractured landscape all led the way at the annual consumer electronics show in Las Vegas. Every year the Consumer Electronics Show (CES) in Las Vegas, Nevada welcomes leaders and innovators from across a bevy of industries. What started...

A look back at a year of video innovation and partnership with leading media companies and brands.   As we begin 2019, we wanted to take a look back at some of the innovations that took place over 2018. Our product and engineering teams focused on three key themes...

Predictions from JW Player executives on the state of the digital video industry in 2019.   With 2018 coming to a close the media industry is changing faster than ever. With consolidation happening across the industry, new formats arriving, and video taking center stage for how audiences consume content...

The most important observations about the digital video industry from our second annual Insights London event. Publishers, broadcasters, and brands across the globe are dealing with one of the most crowded and competitive global media environments in recent memory. With video projected to become 80% of internet traffic by 2020,...

Editor’s Note: This post has been contributed by our friends at LemonLight. The post below walks through how to pick the perfect video host to achieve your business goals.  Choosing a video host is no small task. Whether you work at an enterprise company and are looking for a long-term video...

This year’s Insights conference in London brought together some of the top minds in the video, advertising, creative, and technology industries. On Thursday, November 15th, JW Player convened its second annual Insights London conference to host an afternoon of discussions centered around the topic of business growth through video...

Monthly update on the latest product improvements and offerings.    Closing out 2018 we’re thrilled to announce four new product releases for this month that enable our clients to: Get better ROI from their investment in video content Diversify their revenue portfolio and improve a site’s advertising experience Enrich...

Wieden+Kennedy London CEO and Expedia EU CMO join a day of discussion around digital video and advertising. Registration is now open for the second annual JW Player London Insights Conference on November 15th. Building off of its New York Insights event earlier this year the company has announced its full agenda of...

Breaking down how JW Player’s VP of programmatic advertising, Darjan Milojkovic, thinks about Video Ad Serving Template (VAST) errors VAST error codes enable the player to communicate back to the ad server to explain why a video tag didn’t serve an impression to the user. Despite being labeled an...

Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian Rifkin Every year broadcasters and media company executives from around the globe fly to Amsterdam for the IBC Show. Personally, I have been coming to the show for the past five years and am always...

Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention. According to Cisco, video will represent 80% of all internet traffic by 2021. Ahead of the 2018 IBC Show, Brian Rifkin, Co-founder & Head of Strategic Partnerships, dives into...

JW Player worked with Penske Media to improve viewer engagement and monetization. Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety, Rolling Stone, and WWD, you most likely have recently turned to a Penkse...

Our comprehensive guide to making video your #1 source of revenue It’s a good time to be in video. But it’s not exactly easy getting into video. Some think it’s as simple as putting content online and watching the views (and revenue) roll in. But nothing could be further from the...

Want to adapt your videos for multiple screens? Check out these 3 tips from JW Support As a JW Player Support Engineer, one of the questions I am asked most is, “How do I best set up one player to deliver my video/ads/live stream across our desktop and mobile...

How the nature website scaled its business with 6-second mobile preroll ads and A/B testing Tigers attacking bears. Alligators fighting pythons. Lions tackling hyenas. Such is the addictive drama that unfolds every day on the nature video website Roaring Earth. The niche publisher has mushroomed into a profitable online...

Perspectives on the digital video world from JW Player’s SVP of Technology First, let’s clarify the difference between live and real-time video delivery. Live video is streamed to viewers as an event happens, as opposed to on-demand video, which is prerecorded and streamed to viewers whenever they choose. HLS...

3 things video publishers can learn from Group Nine Media at JW Insights Home to content brands like Thrillist and NowThis, Group Nine Media has established itself as one of the world’s most successful video publishers. Each month, the digital media holding company receives about five billion views across...

JW Insights experts share tips about sustaining engagement when attention spans are shorter than this sent… Remember that study about humans having a shorter attention span than a goldfish? It’s now more urban legend than science, but for publishers looking to build loyal audiences in the attention economy, it...

JW Player delivered a flawless video experience of the Games for millions across Europe “Rode” the halfpipe with the world’s best snowboarders this past winter? Watched those crisp replays of the triple axel? The 2018 Winter Olympics were nothing short of spectacular, and for those of you in Europe,...

Tips, insights, and best practices for better digital video monetization Whether you’re a novice or a veteran of video advertising, the fact is: It’s complicated out there. The ad ecosystem is a complex jungle, and video is an entirely different beast than the typical digital display ad. That’s why...

With free rein to experiment, JW Player engineers create innovative solutions to overcome unique challenges The results are in! Last month, our engineers experimented with new ideas and projects over a five-day Hackweek competition. With the goal to “provide an outlet to ideate, innovate, and create cool stuff in...

Monthly update on the latest product improvements and offerings We are excited to announce the launch of JW Player’s July 2018 product releases, enabling our customers to: Grow audiences by seamlessly publishing videos to Facebook Reduce playback errors and viewer abandonment with standardized playback errors Deliver a broadcast-quality viewing...

Experts at JW Insights weigh in on GDPR’s informed explicit consent, brand safety, and blockchain You have a teenage daughter. For the first time, she’s dating. Guy #1 tells you he’s taking her to see a 3D screening of The Incredibles 2, grab cherry slushies and hot dogs at...

Video Player Bidding helps you maximize monetization, provided you’re following these recommendations After the launch of Video Player Bidding earlier this year, we’ve seen great adoption and some impressive  benefits, including faster time-to-first-frame for ads and a great supplemental boost of ad demand for publishers’ ad stacks. As with...

At JW Insights, experts discuss machine learning’s impact on the future of digital media Rooted in the idea that machines can be as smart as humans, machine learning applies the concept of artificial intelligence to learn from data and autonomously improve performance based on that information. At JW Insights...

JW Player loads ads ahead of user-initiated playback so prerolls are ready to go when videos begin At our annual JW Insights conference, we announced the final piece of the story that makes up the Buffer-Free Player—ad preloading. Since the first part of the story was released back in...

Perspectives on the digital video world from JW Player’s SVP of Technology Last week was Hackweek here at JW Player. Every six months we put aside all non-critical engineering work for one week so that our engineers and technical staff can experiment with new ideas. In some cases, these...

Perspectives on the digital video world from JW Player’s SVP of Technology Last week was Hackweek here at JW Player. Every six months we put aside all non-critical engineering work for one week so that our engineers and technical staff can experiment with new ideas. In some cases, these...

Paul Bannister of CafeMedia shares tips on setting up data analytics for video success When it comes to using data to grow your video business, the numbers don’t lie. Getting to the truth, though, requires an excellent grasp of video analytics. As Paul Bannister, EVP of digital media company...

Monthly update on the latest product improvements and offerings We are excited to announce the launch of JW Player’s June 2018 product releases, enabling our customers to: Deliver a broadcast quality viewing experience on the web Anticipate and deliver the content that matters   Deliver a broadcast quality viewing...

Our favorite observations about digital video at JW Player’s 5th annual conference At JW Insights 2018, we explored everything from video intelligence and machine learning to monetization strategies and actionable analytics. It was a very full day of discussions with 300+ industry guests, and we’ve put together 12 key...

The future of digital video isn’t on a desktop; it’s on a device In the late ’90s, my mother recorded TV shows on VHS tapes. Now 20 years later, she finds better gifs and online videos than I do and has taken it upon herself to text them to me...

JW Player hosts developer discussions on blockchain, video transcoding, and peer-to-peer video delivery On Thursday, June 14, 2018, JW Player hosted our first Video Tech NYC Meetup of the year. Over pizza, drinks, and conversations, we welcomed developers and other video industry professionals to hear from two leading experts...

At JW Insights 2018, our Cofounder & Chief Innovation Officer Jeroen Wijering shared how video intelligence benefits publishers—and everyone else—in the digital video ecosystem Though it’s the biggest force in media right now, video has traditionally been a bit of a black box. It wasn’t always easy to access...

At JW Insights 2018, our Cofounder & Chief Innovation Officer Jeroen Wijering shared how video intelligence benefits publishers—and everyone else—in the digital video ecosystem Though it’s the biggest force in media right now, video has traditionally been a bit of a black box. It wasn’t always easy to access...

JW Player’s COO will join a panel on artificial intelligence in the enterprise Artificial intelligence is poised to change the digital video world. At Stifel’s first Cross Sector Insight Conference, JW Player’s COO Bill Day will explore AI’s future impact with other industry experts in a panel titled “Artificial Intelligence...

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

Part 3 of JW Player’s Support Team series on video platform tips, tricks, and best practices One of the questions we receive the most often is “why are ads not playing in my player?” It is certainly understandable that this is an anxiety-inducing problem, as no ads means no...

Perspectives on the digital video world from JW Player’s SVP of Technology Imagine that you operate a YouTube channel with over 8 million subscribers. This would rank you among the top 500 publishers on YouTube, which means your content would be wildly popular, far surpassing the viewership most cable...

Best practices on improving your video monetization from JW Player’s Vice President of Programmatic Strategy   At JW Player, my role as the Vice President of Programmatic Strategy is to help our customers maximize their return on investment when they’re gearing up to deploy our technology. This conversation typically...

Part 2 of JW Player’s Support Team series on video tips and tricks There is always more than one way to do things, and certainly building websites is no exception. We are not familiar with the entire tech stack you have built on your website (a.k.a. we are not...

In a joint blog post with our video content syndication partner VideoElephant, we untangle common misconceptions about incorporating third-party videos into your content strategy Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library...

5 Insights about video monetization from Ad Week Europe Digital video has become the hottest advertising format in the media world. For publishers, this rapid growth has posed a number of crucial questions: “Is video advertising scalable? Can you really stake your business on it? Is it better than...

How we’re responding to the new European data privacy law Starting May 25, 2018, Europe will enforce the General Data Protection Regulation (GDPR), a landmark policy to bring greater transparency to the use of personal data by corporations. Rooted in the idea that individuals should know who is collecting...

Monthly update on the latest product improvements and offerings We are excited to announce that JW Player’s May 2018 product releases are now generally available. These latest releases enable our customers to:   Enhance viewer experience through video intelligence Improve monetization with playlist and ad performance insights Ensure GDPR compliance...

5 Insights about monetizing OTT video from Advertising Week Europe Live OTT (“over-the-top”) video is pushing the boundaries of digital video, and more and more advertisers have taken notice. But to truly become a burgeoning field in the world of digital advertising, OTT monetization must find its footing among...

Understanding your video content is essential for improving content strategy, engagement, and monetization You did it—you’ve spent substantial time and resources to create the perfect, attention-grabbing video. Now the question is: How do you get as much mileage out of it as possible? Well, as the yogis would say,...

Understanding your video content is essential for improving content strategy, engagement, and monetization You did it—you’ve spent substantial time and resources to create the perfect, attention-grabbing video. Now the question is: How do you get as much mileage out of it as possible? Well, as the yogis would say,...

Perspectives on the digital video world from JW Player’s SVP of Technology Readers of this blog may have seen my recent posts about the new AV1 video codec from the Alliance for Open Media (see “An Encouraging Development in the HEVC Patent Mess” and “AV1: The Long Road Ahead”)....

Assess if your company is ready to make video your #1 source of revenue At JW Player, we make a big deal out of being a video-first publisher. But what does that actually mean? Which questions should your company ask on the way to owning that definition and making video your...

With JW 8.3,  you won’t have to choose between startup quality and speed Publishers with premium or co-sponsored content seek both startup speed and video quality.  In the past, this has meant trading off video quality for speed: to maintain fast startup times, our player doesn’t wait for an...

Perspectives on the digital video world from JW Player’s SVP of Technology My interest in virtual reality started in 3rd grade, when I was obsessed with a book called Danny Dunn, Invisible Boy. It’s about a kid who is given a dragonfly robot that can be controlled with a...

Attracting more viewers starts with knowing how your videos are really really doing Over the past few months, we rolled out a five-part blog series on the key metrics of how and why viewers engage. If you followed the posts, you’re awesome. If you haven’t, it’s time to undo...

B2B customer reference platform taps JW Player as a Market Leader in video platform software We’re thrilled to be named as a “Market Leader” in the Spring 2018 Video Platform Software Customer Success Report from FeaturedCustomers. “Market Leader” is the highest designation of the report, honoring the most exceptional...

Having issues with your video product? We’re here for you. Hi, my name is Todd Grunow and I am the Director of the Technical Support team here at JW Player. Last month marked my fourth year here at JW, and while you might recognize my name from an e-mail...

Monthly update on the latest product improvements and offerings We are excited to announce that JW Player’s April 2018 product release is now generally available. Our April release includes a number of new features, as well as beta programs, that enable publishers to:   Power growth through video intelligence:...

Top headlines and news across the digital video industry, curated each week by JW Player ‘Traffic Has Plummeted Since the Update’: Publishers Worry About the Future of Snapchat Discover (New York Magazine) Since the app was redesigned, publishers say numbers have been disconcertingly all over the place — so all...

JW Player cofounder Brian Rifkin shares advice for becoming a video-first publisher Digital video was a $13 billion business in 2017 and is forecasted to grow at a double-digit growth rate for the foreseeable future. And given the rise of next generation digital video platforms like mobile, OTT, and...

In a B2B Growth podcast, JW Player CEO Dave Otten shares how marketers can tap into viewer insights that drive the bottom line What lies at the heart of a good marketing plan? It boils down to one thing: understanding what makes your audience tick. But truly getting to...

Top headlines and news across the digital video industry, curated each week by JW Player Publishers that mastered fleeting news feed video views try to master appointment viewing (DigiDay) Now, publishers have adjusted their strategies, with the goal less a fleeting impression in the feed but rather getting viewers to...

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content...

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content...

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content...

Our partnership provides a complete “over-the-top” solution that reaches viewers seeking premium viewing experiences while ma­intaining choice We’re proud to partner with Float Left to create an end-to-end OTT solution for content publishers and broadcasters around the world. Float Left is a front-end application developer whose apps have helped...

Top headlines and news across the digital video industry, curated each week by JW Player   Newsonomics: Will Facebook’s troubles finally cure publishers of platformitis? (NiemanLab) As a platform that wanted to globally mass, Facebook had to be free. The price of that strategy may, inevitably, be data manipulation,...

Teaming up with Brown University’s EMSTL to host our first-ever panel with female leaders in the tech industry On Wednesday, March 28, 2018, JW Player welcomed an inspiring panel of women who are all making waves in the technology world. Cohosted by Brown University’s EMSTL, this first-ever JW Inspire...

Perspectives on the digital video world from JW Player’s SVP of Technology Earlier this month, HEVC Advance announced changes to their royalty fees for commercial use of the HEVC video compression standard. In short, these changes will make it essentially free to distribute video content on the Internet using...

A visual story about JW Player’s milestone year in video Earlier this year, we shared data and facts about JW Player’s performance in 2017 in this blog post. We’ve now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus...

Top headlines and news across the digital video industry, curated each week by JW Player   Mark Zuckerberg apologizes for Facebook’s data privacy scandal in full-page newspaper ads (The Verge) Notably, Zuckerberg’s initial Facebook post addressing the situation last Wednesday did not say he or the company was sorry. Not...

Walking your C-Suite boss through video advertising’s biggest misconception If you’re in charge of a publisher’s video content program, few events can cause more anxiety than a meeting with the C-Suite when you’re first getting your initiative off the ground. You’ve assembled a great team, produced dozens of quality...

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new...

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new...

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new...

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new...

Top headlines and news across the digital video industry, curated each week by JW Player   Jeroen Wijering builds a global empire with his videoplayers (De Ondernemer) One in six people in the world uses the video player from Jeroen Wijering (37) from Losser. His company, JW Player, already had...

Part 5 of 5 from JW Player’s “Anatomy of a Video Series” In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched”...

Part 5 of 5 from JW Player’s “Anatomy of a Video Series” In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched”...

Part 5 of 5 from JW Player’s “Anatomy of a Video Series” In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched”...

Join JW Player’s Chief Innovation Officer as he shares tips for building an owned and operated video site If you’re a publisher wondering how to deal with Facebook’s algorithm change, we hear you. Attracting viewers can be a greater challenge now that (organic) referral traffic from Facebook is no...

Top headlines and news across the digital video industry, curated each week by JW Player   Collateral damage from Facebook’s news-feed changes begins to pile up (DigiDay) Facebook’s news-feed changes have already killed LittleThings and Cox Media-owned publisher Rare and are threatening other viral ones. But their knock-on effects are...

Part 4 of 5 from our “Anatomy of a Video Series” In our series of video fundamentals, we’ve explored embeds, ad impressions, and plays.  We’re now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also...

Part 4 of 5 from our “Anatomy of a Video Series” In our series of video fundamentals, we’ve explored embeds, ad impressions, and plays.  We’re now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also...

The most effective copy supports intent to watch and boosts play rates The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips...

The most effective copy supports intent to watch and boosts play rates The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips...

Top headlines and news across the digital video industry, curated each week by JW Player   Why Video Ads Still Load Slowly (eMarketer, 2/26) Brian Rifkin, co-founder of video software company JW Player, spoke with eMarketer’s Ross Benes about the technical details that create latency with video ads.   Live...

Perspectives on the digital video world from JW Player’s SVP of Product Strategy Last month, Apple became a founding member of the Alliance for Open Media (AOM), the project that manages development of the emerging AV1 video codec, “a next-generation video format that is . . . interoperable and...

Perspectives on the digital video world from JW Player’s SVP of Product Strategy Last month, Apple became a founding member of the Alliance for Open Media (AOM), the project that manages development of the emerging AV1 video codec, “a next-generation video format that is . . . interoperable and...

Integrate header bidding into your player with just one click Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click....

Integrate header bidding into your player with just one click Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click....

Top headlines and news across the digital video industry, curated each week by JW Player As promised, Facebook traffic to news publishers declines again, post news-feed change (DigiDay) Chartbeat data showed Facebook traffic to publishers declined 6 percent since the beginning of January.   Publishers warm to Google, but...

As Senior Product Manager of JW Recommendations, I’m pleased to share some exciting features we’ve been developing to deliver the best in video intelligence: Tag exclusion rules New Out-Player Widgets Powerful API tools Even Better Recommendations Precise Control with Tag Exclusion Publishers always ask: How can I maintain control over...

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that...

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that...

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that...

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that...

Top headlines and news across the digital video industry, curated each week by JW Player How Google’s Chrome Filtering will operate and how publishers can avoid its adblocking hatchet (The Drum) With the impending February introduction of “Chrome filtering” – aka the much dreaded adblocking feature – as per...

Achieving a server-side ad insertion experience on the client-side with JW 8.1 One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is...

Achieving a server-side ad insertion experience on the client-side with JW 8.1 One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is...

Achieving a server-side ad insertion experience on the client-side with JW 8.1 One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is...

Top headlines and news across the digital video industry, curated each week by JW Player Google and Facebook make up less than 5 percent of publishers’ digital revenue (DigiDay) Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still...

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

As desktop browsers place restrictions on autoplay, publishers have more reason than ever to embrace click-to-play advertising With changes in the industry over the last year and a half around supporting autoplay for mobile (when muted) and the more recent newsworthy restrictions implemented by Safari 11 and soon Chrome...

Amazon’s ad business grew 60 percent this quarter (DigiDay) In its fourth-quarter earnings today, Amazon reported that “other” revenue, which mostly means advertising, plus its co-branded credit card agreements, increased to $1.7 billion in the fourth quarter. That’s 60 percent growth year over year.   Why Mobile Video Ads, Already...

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story...

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story...

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story...

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story...

It could determine your Google search ranking Starting this July, Google will use page speeds to rank mobile websites in search results. What does this Google “Speed Update” mean for video publishers? If you want more viewers to discover your site, make sure your page loads quickly with a...

Top headlines and news across the digital video industry, curated each week by JW Player   Cheatsheet: Facebook’s attempt to rank publishers in the news feed (DigiDay) “Facebook continues to rattle the publishing world, first announcing that it would deprioritize news in its news feed and then saying it would...

Perspectives on the digital video world from JW Player’s SVP of Product Strategy Last month, my ten year-old son showed me a stark message displayed on our Fire TV: “Starting on 2018-01-01, YouTube will not be available on this device.” To my son, YouTube and oxygen are basically the...

Takeaways from IAB’s “Guide to Digital Video Advertising” For many publishers, the world of video advertising can sometimes be an intimidating place. Before content producers can even think of monetizing, they must first understand the many moving parts involved in serving a digital video ad. In order to help...

Top headlines and news across the digital video industry, curated each week by JW Player   ‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge (Digiday) “Agencies believe brands will have to spend more on paid ads on Facebook in order to get the...

Take control of your video business by engaging viewers on your owned and operated site Ever since Facebook announced that it would feature more content from users than from brands on the News Feed, the web has been buzzing with commentary and reactions, spanning a gamut from alarm to...

Take control of your video business by engaging viewers on your owned and operated site Ever since Facebook announced that it would feature more content from users than from brands on the News Feed, the web has been buzzing with commentary and reactions, spanning a gamut from alarm to...

Highlights, data, and fun facts from 2017 As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, expanded into new markets around...

Top headlines and news across the digital video industry, curated each week by JW Player   Publishers are treating Facebook Watch like YouTube (Digiday) “It’s good for publishers to test new products, but publishers will generate the most revenue on their owned-and-operated properties, said Brian Rifkin, co-founder of digital video...

Are videos on 80% of your webpages? According to Cisco, by the year 2021, 82% of all internet traffic will come from video. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016.   At JW Player, we...

Refer to our comprehensive list of VAST error codes if ads don’t run as they should VAST video error codes enable the JW Player to report more specific details back to the ad servers when ads don’t serve properly. The player uses the element to provide this feedback. This...

Top headlines and news across the digital video industry, curated each week by JW Player   Apple Joins Alliance for Open Media: What Does it Mean?  (Streaming Media) “While Apple’s technical motives might be simple, their strategic motives appear more complicated: If it wants to build a video service...

Learn how to engage audiences with the latest innovations in marketing and video What are the latest strategies in connecting powerful, can’t-ignore messaging to audiences? Can you create personalization at scale? Which marketing formats are breaking through on premium TV, short-form video, and multiplatform brand integrations? How are analytics...

Bring 1:1 videos from Facebook to your owned & operated site When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website. Problem is: Facebook videos have a vertical, 1:1...

Top headlines and news across the digital video industry, curated each week by JW Player Happy New Year! Now that we’ve covered our predictions for video in 2018, let’s look at some more 2018 forecasts from the media/video world in this special edition of the Playback:   Programmatic Faces...

Top headlines and news across the digital video industry, curated each week by JW Player Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018 (Digiday) JW Player’s Brian Rifkin predicts the death of long-form ads in 2018: “We’ll see ad length decrease to meet the demands...

From all of us at JW Player: Best wishes for a happy and healthy holiday season! Join us in 2018 for the latest on all things video. Contact Us

JW Player Leaders Predict What’s in Store for Video Next Year As 2017 winds down, we look ahead to the most important trends and opportunities in the future of video. From shorter mobile video ads to the rise of native apps and machine learning, the evolution of the industry...

JW Player Leaders Predict What’s in Store for Video Next Year As 2017 winds down, we look ahead to the most important trends and opportunities in the future of video. From shorter mobile video ads to the rise of native apps and machine learning, the evolution of the industry...

5 Takeaways from JW London Insights On November 29, 2017, some of the brightest minds in media and technology converged on London for the city’s first ever JW Insights event. In a particularly enlightening discussion led by Digiday senior reporter Lucinda Southern, leaders from JW Player, Facebook, Index Exchange...

Top headlines and news across the digital video industry, curated each week by JW Player   Why Net Neutrality Was Repealed and How It Affects You (New York Times) “Many consumer advocates have argued that if the rules get scrapped, broadband providers will begin selling the internet in bundles,...

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. But there’s much more to it. The definition of a...

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. But there’s much more to it. The definition of a...

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. But there’s much more to it. The definition of a...

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. But there’s much more to it. The definition of a...

Recapping our first conference in England’s capital JW London Insights was a success! We were so happy to explore the future of visual storytelling and digital advertising with experts around the industry and some of the best video publishers from across the UK and Europe. The event not only...

Top headlines and news across the digital video industry, curated each week by JW Player     ‘Great stories are never diminished by the size of a screen’: Framestore’s co-founder Mike McGee on balancing tech with storytelling (The Drum) “At JW Player Insights in London, where digital publishers and broadcasters...

A conversation between Framestore’s Mike McGee and The Drum’s Cameron Clarke at JW London Insights If you’ve seen a special-effects movie in the last 30 years, you’ve probably enjoyed the work of master storyteller Mike McGee. The Oscar-winning cofounder of Framestore, the legendary digital effects firm behind movies like...

A conversation between Framestore’s Mike McGee and The Drum’s Cameron Clarke at JW London Insights If you’ve seen a special-effects movie in the last 30 years, you’ve probably enjoyed the work of master storyteller Mike McGee. The Oscar-winning cofounder of Framestore, the legendary digital effects firm behind movies like...

For digital video publishers, over-the-top (OTT) content delivery has become an increasingly attractive option over the past several years. By delivering quality content straight to internet-connected devices, publishers of ad-supported video on-demand (AVOD)  can generate new revenues, reach new audiences, and engage their viewers inside an immersive new environment....

Top headlines and news across the digital video industry, curated each week by JW Player   The UK’s changing video ad landscape, in 4 charts “In the first half of 2017, advertisers spent £699 million ($930 million) on video ads — a 46 percent year-over-year increase — making video the...

Where we’ve been and where we’re going In the past decade, video advertising has changed a lot. We’ve come a long way from a simpler time when a TV spot could double as a pre-roll placement. Today, publishers are facing questions like: Are your ads click-to-play? Do they reach...

Net neutrality is once again under threat. The new FCC Chairman, Ajit Pai, has proposed reversing the Commission’s 2015 decision to protect net neutrality under Title II of the Communications Act. Chairman Pai has scheduled a vote on these revised rules for December 14th. If the FCC removes the...

Top headlines and news across the digital video industry, curated each week by JW Player   Six key steps toward building trust in programmatic advertising (DigiDay) “Seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.”   The pivot to paid heralds the rise...

How to integrate videos in mobile apps with SDKs and PWAs As a Solution Engineer at JW Player, I get a lot of questions about integrating video into mobile applications.  The questions range from How easy is the integration to How do I get started to What type of...

Top headlines and news across the digital video industry, curated each week by JW Player Smellable VR is coming whether you want it or not (Engadget) Developed by Nimesha Ranasinghe and his team at the National University of Singapore, the Vocktail fools the senses, through the use of light,...

Our Showcase tool creates a turnkey video website in seconds In the constant evolution of the video world, industry trends frequently translate into opportunity. Consider these insights: Smartphone apps now account for more than half of the time people spend online. A website loses 6% of its users after...

Quantifying the financial impact of adopting a new technical solution is extremely challenging. The buying process tasks publishers with complicated product trials, and translating them into real world results is tricky and often unreliable. Luckily, we have commissioned Forrester Consulting, an independent research firm, to evaluate the Total Economic...

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited that so many of you have experienced the 30% increase in speed, the new customization options, and the latest ad...

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited that so many of you have experienced the 30% increase in speed, the new customization options, and the latest ad...

Top headlines and news across the digital video industry, curated each week by JW Player   VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement (AdExchanger) “The unpopular nine-year-old video ad spec will be retired and replaced with two separate specs in the next few...

Joining the ranks of the 500 fastest-growing tech companies in North America We’re thrilled to announce that, for the first time, JW Player has been recognized as one of Deloitte’s Technology Fast 500™ for 2017. This is an exciting milestone for our company and a reflection of our commitment...

Find It Within Your Website Psst: Here’s a secret. A key way to increase your video views and enrich your content monetization actually doesn’t involve video at all. It has to do with the speed of your page. The success of your video strategy has everything to do with...

Find It Within Your Website Psst: Here’s a secret. A key way to increase your video views and enrich your content monetization actually doesn’t involve video at all. It has to do with the speed of your page. The success of your video strategy has everything to do with...

Find It Within Your Website Psst: Here’s a secret. A key way to increase your video views and enrich your content monetization actually doesn’t involve video at all. It has to do with the speed of your page. The success of your video strategy has everything to do with...

Top headlines and news across the digital video industry, curated each week by JW Player   The state of video ad fraud (Digiday) “Among different types of video inventory, fraudsters go after the most premium stuff. Bots drive just 4 percent of mobile web video traffic. But for over-the-top video...

Expand your video viewership via this social-media-friendly tool For publishers, attracting the right people to video content is often a question of quality and not just quantity. Keywee is a service that drives the most engaged audience to your site through social media, and for video publishers, it’s becoming...

How JW Player’s Recommendations Engine Enhances Audience Engagement You’ve seen them everywhere: shopping at Amazon, watching shows on Netflix, or discovering “people you may know” on LinkedIn. Recommendations engines allow you to view related content and products based on your online consumption behavior. For publishers, recommendations can be an...

  ‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google (DigiDay) “Amazon’s DSP is gaining traction because it pitches agencies a self-service option, low fees and most importantly, unique commerce and purchase data that advertisers crave.”   At Long Last, Nielsen Will Publicly Share...

Register for our webinar on November 1 to discover the Total Economic Impact of JW Player   Investing in a video technology partner is a big decision. When it comes to measuring return on investment, it’s a good idea to consider factors like these: Fill rate and CPM improvement...

Insights from our networking event JW Connect We had a blast at JW Connect this past Tuesday! We invited clients and prospects to join us for our signature evening of cocktails and conversation at New York City hotspot The VNYL. Over family-style share plates, we networked, mingled, grooved to...

How LittleThings Improved Play Rate and CPMs with a “Less Is More” Strategy In 2016, the CEO of feel-good website LittleThings, Joe Speiser, set an ambitious and unexpected goal: “Every quarter we’re going to remove [a piece of video advertising] from the site until we can’t anymore.” As he...

  JW Player’s Brian Rifkin says, “Intent to Watch Is the Buzzword of 2018”  (Digiday) “Advertisers are now paying ad rates for user-initiated video that are two to three times higher than autoplay video, and the fill rate is about twice as high.”   Online Video Ad Spend Grows by...

We’re thrilled to release the next generation of our video player, JW8. For all the latest coverage on this update, check out our resources. JW8 Product Page JW8: Let’s Talk About Speed JW8: Let’s Talk About Customization JW8: Let’s Talk about Industry-Leading Support Why Upgrade to JW8? Once again,...

  As you may have heard, JW Player’s JW8 brings some big improvements to our player and launches tomorrow, Wednesday, October 18! With our focus on pushing new standards and consistent deployment of new product features, JW Player is committed to maintaining its ability to offer publishers the most...

Top headlines and news across the digital video industry, curated each week by JW Player     Programmatic advertising is preparing for the first-price auction era (DigiDay) “Exchanges like OpenX, Index Exchange and Rubicon Project are testing first-price auctions — in conjunction with second-price auctions — to help buyers...

360 video has opened up a new world of immersive storytelling and branded content for publishers. A year ago, we debuted our take on 360 video and what it means for the online video industry. Let’s take a look at the progress 360 video has made over the past...

360 video has opened up a new world of immersive storytelling and branded content for publishers. A year ago, we debuted our take on 360 video and what it means for the online video industry. Let’s take a look at the progress 360 video has made over the past...

Stay ahead of browser updates with our newest video player, JW8   Browser updates occur once a month. If you’re using an outdated video player, your audience may run into errors the next time you try to launch content on browsers like Chrome and Safari. What this can mean...

Stay ahead of browser updates with our newest video player, JW8   Browser updates occur once a month. If you’re using an outdated video player, your audience may run into errors the next time you try to launch content on browsers like Chrome and Safari. What this can mean...

Top headlines and news from across the digital video industry, curated each week by JW Player 1) Rise of Live Streaming: Trends & Marketing Tips (KoeppelDirect) “The rise of live streaming has created yet another way to engage customers in a truly genuine way, which is the heart of...

Programmatic advertising changed the landscape of online advertising, making it easier and faster to buy and sell media online by automating the whole process. But by delegating the transactions to robots—rather than arranging direct deals—a layer of obfuscation arose.     In the past few years, a lack of...

A conversation about trust and transparency in digital video advertising from New York Advertising Week You’re a media buyer. You’re trying to place a video ad online. It goes into the rabbit hole of agencies, ad exchanges, servers, data aggregators, and a myriad of other agents before it makes...

Insights from JW Player’s “How to Become a Video First Business” Panel at New York Advertising Week When the digital landscape is saturated with click-or-swipe videos, how do you create the “thumb-stopping moment” that keeps your audience tapped into your content? JW Player CEO, Dave Otten, explored this question...

  Longtime users know that JW Player is synonymous with video and advertising innovation. Some key achievements include JW Player being the first: Embeddable web player VAST web player HTML5 web player Web player to support HLS and MPEG-DASH Only video solution to be Google Certified JW Player 8...

We’re thrilled to be nominated for the 2017 Streaming Media U.S. Readers’ Choice Awards! This annual awards program honors digital video’s best products and services, as selected by YOU the folks who know them best. We need your help getting votes before Monday, September 25! Vote now to be...

Publishers often tell us that they want to balance the benefits of automatic curation using JW Recommendations with the option to retain editorial control. One common use case is for branded or partner content that may require a specific level of exposure. JW Platform’s tag-based business rules already provide some measure...

Here at JW Player, we often get feedback that publishers love how flexible and easy it is to customize the player to fit their branding needs. The upcoming release of JW Player 8 expands on this classic JW hallmark by overhauling the entire customization process to provide publishers with...

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and optimal viewing behavior since our last major iteration of JW Player nearly two years ago. The improvements we’ve made center...

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and optimal viewing behavior since our last major iteration of JW Player nearly two years ago. The improvements we’ve made center...

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and optimal viewing behavior since our last major iteration of JW Player nearly two years ago. The improvements we’ve made center...

We recently overhauled our Analytics Overview page with a modern design refresh and leveraging our brand new Reporting API. At JW Player we serve a variety of users, from content editors and developers to ad operations managers. We set out to build a clean and intuitive interface that provides...

  JW Player has recently released a brand new Analytics endpoint which allows users to access their Video and Advertising data programmatically! JW Player users are now able to pull JW Player data into their own application, data warehouse, or analytics tools like Looker, Domo, or Tableau.  JW data...

JW Live makes it easy to live stream. Now it’s even easier than before because JW Live is currently available to all Enterprise customers at no additional charge. We have simplified the pricing enabling publishers to experiment with live-streaming without headaches of complex, multi-tiered billing. You only pay for...

Change is afoot in the world of video advertising. In the months to come, both Google Chrome and Apple’s Safari browsers are expected to release updates that approach video very differently than ever before. Rather than autoplaying, videos featuring audio that is not muted will require users to click...

Change is afoot in the world of video advertising. In the months to come, both Google Chrome and Apple’s Safari browsers are expected to release updates that approach video very differently than ever before. Rather than autoplaying, videos featuring audio that is not muted will require users to click...

In the northern hemisphere we’re sweating through summer, but Q4 is on the horizon, and your video technology should be optimized and ready to perform. After all, Q4 brings the highest demand for video ad inventory as marketers push their holiday season messages.   This raises a simple but...

You may have heard about today’s Day of Action to Save Net Neutrality — also known as the Battle for the Net. That sounds dramatic, and rightly so. Websites, organizations and individuals are speaking out today in defense of “Title II” of the Communications Act, which provides the legal...

It’s no secret advertisers are hungry for video content and its viewers. The good news for digital publishers is that a programmatic approach makes it possible for anyone with modest scale to plug into a demand source and monetize video through advertising. Here’s the catch: To create a standout...

Despite the distractions of warmer temperatures and cloudless skies here in New York City, JW Player HQ has been buzzing with activity as we released features to keep up with our customers’ growing businesses! Our last product update celebrated JW 7.9 and TV casting, and today we’ll touch upon...

Better Delivery through API Science Building great toolsets to deliver videos seamlessly and at scale is one of the core missions of JW Player. We are excited to announce that customers on JW Platform can now use our new V2 Delivery API endpoints. The V2 endpoints are up to...

  Recently JW Player co-founder Brian Rifkin spoke on the “What’s on Now?” panel at the LDV Vision Summit. This two day conference in NYC covered how trends in computer vision, deep learning, and technology are shaping the video publishing industry. I found some key takeaways for publishers looking...

  Livestreaming continues to gain traction as Facebook, Twitch, and YouTube ramp up their real-time video capabilities. While publishers have had success on each of these platforms, they’ve limited their reach by only broadcasting on one channel at a time. As a result, they have yet to harness the...

  We are one week out from JW Insights, which kicks off at noon next Thursday, May 18 in midtown NYC. This is our 4th annual conference about online video tech and business trends. Our program is packed with a great lineup of panelists and speakers from innovative media...

We continue to iterate on our powerful Analytics tool: Segmentation!  This month, we rolled out several new metrics to help publishers measure and optimize their video and ads strategy:     Viewer Engagement Metrics ●      Unique Viewers ●      Video quartiles ●      Plays per viewer ●      Time watched per viewer...

  Much like the legendary Gordian Knot, sometimes when a problem becomes too thorny to solve, you just need to approach it from a different perspective. Especially in the fast-paced world of data, it’s tempting to devise complex systems when a simple one works just as well. A few...

2016 was a bellwether year for livestreaming, with everything from social networks like Facebook, corporate sites, and the mobile web all offering outlets for real-time video. However, according to analysts, this trend is just starting to gain momentum. 2017 is shaping up to be the year of “live everywhere”,...

Internet trends arrive fast and disappear even faster. So when your video starts to gain traction, you want to be ready to engage your new viewers and build on momentum. There are applications that allow publishers to see the moment their videos gain traction—like JW Player’s Right Now analytics...

The end-times are near for Flash! As you know from our last blogpost about Flash, the technology is quickly being pushed out in favor of HTML5 thanks to Google. While the last post covered the deprecation of Flash in browsers, we wanted to let you know about changes with...

The end-times are near for Flash! As you know from our last blogpost about Flash, the technology is quickly being pushed out in favor of HTML5 thanks to Google. While the last post covered the deprecation of Flash in browsers, we wanted to let you know about changes with...

Live streaming has emerged as a critical tool for publishers seeking new monetization opportunities and deepened engagement with audiences. Audience consumption of live content on the Internet is accelerating rapidly, and content creators are rushing to make the most of what that promises. Platforms like Facebook Live offer an...

Did you know that by some metrics, mobile video plays are becoming more prevalent than desktop? On top of that, some sites have 80% or more of their viewers coming from mobile devices. And while that shouldn’t come as a shock given the huge sales numbers for every new...

Those of you in the NYC area will have a chance to hear JW Product Manager Henry Lee present at the upcoming “The Product Group” Meetup this Thursday. He will explore the JW Player product and lead a discussion about many of the lessons learned and opportunities facing the...

Last August, our data exploration tool Segmentation launched and has helped Advanced Analytics users take control of their data and dig deeper into video performance trends. This month, we rolled out an important new metric: Ad Impressions!       Users can now query and slice their Ad Impression...

JW 7.9 brings a major refactor to Casting support that aims to make integrating with the popular second screen experience even easier. You are no longer required to register with Google and you do not have to set up a custom receiver application. Instead we have integrated directly with...

JW 7.9 brings a major refactor to Casting support that aims to make integrating with the popular second screen experience even easier. You are no longer required to register with Google and you do not have to set up a custom receiver application. Instead we have integrated directly with...

At JW Player, our Design team is a cross-functional team comprised of Product Designers and UX Engineers focused on user experience, design, and research for all products and company websites. We work collaboratively with other teams to execute on the best experiences for our customers. As we look ahead...

One of the core services JW Player offers to video publishers is that of turn-key recommendations that can drive higher engagement, watch time, and retention among their viewers. For the thousands of publishers using this service, this translates directly to increased advertising dollars and is thus a major focus...

Desktop or mobile, web or native app, autoplay or click to play, unmuted or muted on start. There are lots of things to consider when thinking about how you set up players on your page to maximize plays and viewability for your content (and ads if you’re running them)...

A few pages on our website use full-motion backgrounds to catch the eye of our visitors. Our recently redesigned homepage as well as our 404 page use JW Player to load a playlist and cycle through the videos in with smooth transitions in between. I’ll share with you how we...

How We Increased Uptime and Decreased Engineering Stress Working in the big data world can be a little chaotic. For us that means a stable flow of 20k events per second can spike to 50k over the course of an hour. It takes only seconds to look through our...

With the growth of online video, connected mobile devices, and Internet for everyone, live content streaming is on the rise. Whether it’s an official cast of an event or concert, or “citizen journalism” efforts that deliver video feeds of what’s happening in the world, live-streaming has become embedded in...

Adobe executive Stephan Rioux will lead JW Player’s Enterprise Sales team, industry veterans from Kaltura and Yext also join leading video solutions company. NEW YORK – Dec. 10, 2016 – JW Player, the world’s most popular video player and leading digital and mobile video solutions company, today announced the...

  Any UX practitioners watching the HBO series Silicon Valley may have been screaming at their TVs during season 3’s final weeks. The fictional consumer-facing compression platform Pied Piper launched to dismal daily active user numbers, and viewers saw a perfect illustration of what can happen when no user...

Live streaming is becoming a critical part of the video strategy for many content creators and publishers, especially given the popularity of Facebook Live. However, because of the complexity of typical live streaming workflows and the feature limitations of existing platforms, it has been difficult to deploy live streaming...

UPDATED AUGUST 2021: The current player version no longer supports 360 video. In Part 1 of our 360 Video / VR blog series, we presented an overview of the current state of 360 Video / VR technology and the industry.  We also announced support for 360 Video and VR...

Update: With HTML5 favored by default, the latest version of JW Player will ensure optimal viewing experience! JW Player has been working hard to understand the trend of HTML5 and optimize our product for HTML5, understanding that flash-based video was not in-line with future industry standards. Our HTML5-first video...

Update: With HTML5 favored by default, the latest version of JW Player will ensure optimal viewing experience! JW Player has been working hard to understand the trend of HTML5 and optimize our product for HTML5, understanding that flash-based video was not in-line with future industry standards. Our HTML5-first video...

UPDATED AUGUST 2021: The current player version no longer supports 360 video. JW Player is proud to announce support for 360 Video playback and VR in our HTML5 player. In Part 1 of our blog series, we will present our perspective on the current state of 360 Video &...

It’s been a year since JW Recommendations launched and since then the product has been delivering millions of extra plays a day to publishers. This week’s release of Video Search Playlists and an enhanced web interface greatly improves our flexible & powerful content discovery solution. Big Gains in 2016...

Has setting up a live stream ever given you a headache? It used to be the case that setting up a live stream involved many steps and a lot of technical expertise. JW Player wanted to make the process much easier, so we created JW Live. Here’s how JW...

JW Player thrives on providing publishers with easy-to-use tools for distributing and monetizing their video content across platforms. That’s why we’re thrilled to partner with Roku to help video creators set up a dedicated Roku channel to extend their reach to viewers on the popular OTT platform. Several JW...

JW Player has included support for captions with its online video player for years by using internal player components to handle both the rendering and parsing processes. As support for HTML5 video expanded and captions support was added natively to browsers, captions could now be rendered by the browser...

Introduction For publishers, a viral video is the holy grail of online video. Besides the immediate spike in ad revenue, a viral video can do wonders for brand recognition and long-term growth. Dollar Shave Club is a recent example of a small company that rode a viral video success to...

This summer I was very lucky to join JW Player as an engineering intern on the Data Team. It has been a fantastic experience. Aside from sailing on the Hudson River, enjoying Ping Pong games, and cycling on the Governors Island, I learned about their state-of-the-art data pipeline, followed...

JW Player’s Analytics dashboard is focused on helping online video publishers track key, top-level video metrics in real-time.  Our goal is to empower users to make quick decisions to drive audience growth and viewer engagement. In order to empower our publishers, we needed a way to give them more...

The JW Player team is excited to be headed to Amsterdam’s IBC 2016 conference. Each year at IBC, broadcasting professionals in every discipline from strategy to technology gather to debate the evolving landscape of electronic media and digital entertainment. This year, JW Player will demo some new products we’re...

The JW Player team is always hard at work developing products that meet the needs of our customers’ evolving video strategies. This video series highlights the unique value that JW Player brings to customers. This week we’re following Arno Van Mosel, Director of Media Operations at World Wrestling Entertainment (WWE).

Update: JW Player is dedicated to protecting your content with DRM support. JW Player 7.5+ provides support for Apple FairPlay, Clearkey, Google Widevine, and Microsoft PlayReady DRM. We also support Apple Fairplay through our iOS SDK and Google Widevine through our Android SDK. Use this Stream Tester on the...

Update: JW Player is dedicated to protecting your content with DRM support. JW Player 7.5+ provides support for Apple FairPlay, Clearkey, Google Widevine, and Microsoft PlayReady DRM. We also support Apple Fairplay through our iOS SDK and Google Widevine through our Android SDK. Use this Stream Tester on the...

At JW Player we love getting feedback from our users.  For those of you who use the JW Player dashboard frequently, we’ve been hearing that you would like to see additional types of user roles. Starting today, in addition to Admins and Managers, we now offer the ability to...

If you’ve used our technical documentation over the last couple of months, you’ve probably noticed some changes – and we hope you like them. JW Player did a soft launch of developer.jwplayer.com in December 2015 with the goal of decreasing “time to Hello World” and making it easier for...

Introduction JW Player receives an average of 45,000 log entries per second (or “pings”) into a lambda architecture data pipeline. This equates to a daily data set that contains between 3 and 4 billion rows. To improve query performance and save storage costs the Data team at JW Player...

A lot has changed in the online video landscape since JW7 launched in June of 2015. Viewing habits and technology standards are constantly shifting. The player has met  these changes head-on, evolving to ensure that publishers and their end-viewers never miss out on displaying and watching video online.  So...

Today we’re excited to launch JW Showcase, our new video web app builder. JW Showcase makes it easy for anyone to create a video website without writing a single line of code. To see it in action, check out our Demo site. Here are the feature highlights of JW...

The JW Player team is happy to announce that the JW Player SDK for iOS and Android version 2.3.0 can play VPAID 2.0 interactive video ads in HTML5 on native mobile apps. In addition, the JW Player SDK for Android now supports multiple track audio and playback of Widevine...

At JW Player, we use Spark to explore new data features and run reports that help drive product decisions and improve algorithms. But doing data analysis at the terabyte level is time consuming, especially when having to manually set up AWS Elastic Mapreduce (EMR) clusters. Our code often depends...

Last week, 10 JW Player engineers attended Empire JS to support one of our own, Donato Borrello, who spoke about “The Nitty Gritty of Video Transmuxing in JavaScript,” and learn from other thought leaders in the JavaScript community. This year’s conference opened with the inaugural OSS night, where Rob...