Kobi Elbaz serves as the Senior Vice President and General Manager of Global Revenue Operations at HP. In this role he is responsible for directing the company’s global go-to-market model across all HP solutions and services. This organization spans global channel strategy and sales; seller strategy, experience, and enablement; customer and partner sales operations; and go-to-market transformation. Prior to taking the helm in his current role, Kobi served as SVP & GM of HP’s Global Channel Organization, responsible for channel and partner facing programming and engagement on a global scale.