Amazon advert that will make Santa see red: Parents' anger over online retailer's campaign that shows a dad - not Father Christmas - hiding presents
- Amazon's new advert shows a father bringing home presents
- Parents have criticised the web giant for ruining Santa for their children
- One parent said Amazon had 'killed Christmas' with their holiday ad
Christmas TV ads traditionally celebrate the spirit of the season.
But one of web giant Amazon’s new offerings has fallen foul of parents who say they are facing awkward questions from their children about Santa thanks to the advert.
Last week, the online retailer unveiled its festive campaign with a series of prime-time TV ads.
Badvert: Amazon's new Christmas advert shows a father bringing home parcels and having to avoid his children in an attempt to hide the family’s presents
One showed a father bringing home Amazon-branded parcels and having to avoid his children in an attempt to hide the family’s presents – but there was no sign of Santa.
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One mother who watched the 30-second advert with her child complained on social media: ‘Thanks Amazon. My three-year-old is asking why the man is hiding presents, asking if he’s Santa. Confusing.’
And a father raged on Twitter: ‘So it’s Amazon that delivers Christmas is it? Disgusting that kids who believe in Santa are shown their dad running about with Amazon presents. This kills Christmas.’
Criticised: One parent who had seen the advert accused Amazon of 'killing Christmas'
Last year, Amazon attracted altogether more positive attention with a Christmas advert featuring a Christian priest and a Muslim imam swapping presents which had been ordered from the company.
Amazon said the company realised Christmas was a ‘sensitive subject to some people’ and wanted to be ‘respectful’ to all religious communities in Britain.
A spokesman for Amazon said last night: ‘Father Christmas and his elves are no doubt working around the clock to get presents to girls and boys around the world.
‘These are just a few extra to give a little love from parents.’
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