Introducing MyType Time Clock App. Every minute get a new image of eye-popping type-based posters from the MyType exhibition—featuring posters of original typefaces designed by creative director Noël Nanton.
Detail view…
MyType (Behind the Type) – Shift [AB]
Shift was an experiment. A code like typeface that appears clearly only when over lapping lines fill the negative space. Unfortunately, this playful experiment was left on the drawing board and never made it to the MyType show.
Shift [Alphabet]
Shift [Alphabet details]
Shift [AB]
Size: 24”x 33” / 2 colour screen print - 3 colour litho
Typeface & posters: designed by Noël Nanton @ typotherapy+design inc.
This poster essentially sums up all the type posters in the MyType show. It showcases the various poster designs and typeface concepts that where left on the drawing board. This poster is one of our favorites.
MyType Poster
Size: 24”x 33” / 3 colour litho
Poster: designed by Noël Nanton @ typotherapy+design inc.
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A detailed glimpse into our creative process…
MyType (Behind the Type) – MyType Poster (Details-01)
MyType (Behind the Type) – MyType Poster (Details-02)
MyType (Behind the Type) – MyType Poster (Details-03)
MyType (Behind the Type) – MyType Poster (Details-04)
MyType (Behind the Type) – MyType Poster (Details-05)
MyType (Behind the Type) – MyType Poster (Details-06)
MyType Poster (Details)
Size: 24”x 33” / 3 colour litho
The classics…
In the process of developing the Avant Garde poster, we experimented with inverting the letterforms dissected by the grid. This new version of the Avant Garde poster dubbed “The Remix” was interesting but unfortunately didn’t make the cut.
Avant Garde [The Remix]
Size: 24”x 33” / 2 colour screen print
Posters: designed by Noël Nanton @ typotherapy+design inc.
Typeface: designed by Herb Lubalin / Tom Carnase
The classics…
In addition to Helvetica, we worked with yet another classic typeface, Avant Garde. We used the same grid system as Neue Haas Grotesk to create this poster, which displays and pays tribute to these timeless letterforms.
The classics…
In both of these Helvetica posters, to highlight the typeface we designed a unique grid structure. To dictate the relationship between the positive and negative space created by the letterforms, we further divided the grid into four sections that generates the visual shift.
Neue Haas Grotesk [Helvetica Neue 85 Heavy]
Size: 24”x 33” / 2 colour screen print
Posters: designed by Noël Nanton @ typotherapy+design inc.
Typeface: designed by Max Miedinger / Eduard Hoffmann
The classics…
We were approached to produce the MyType show on the fiftieth anniversary of Helvetica. Coincidentally, we were in the process of designing a series of two colour silk-screened posters dedicated to the typeface. This was our tribute to Helvetica. These posters were featured in the MyType show and got rave reviews.
Neue Haas Grotesk [neue typo]
Size: 24”x 33” / 2 colour screen print
Posters: designed by Noël Nanton @ typotherapy+design inc.
Typeface: designed by Max Miedinger / Eduard Hoffmann
Typo-AG Rounded [Heavy-95] is the final sibling of the Typo-AG Rounded family, designed to create an additional support to the display typography in typotherapy’s redesign of Ground Magazine. It’s extremely heavy and tightly kerned, almost balloon like as, if it’s floating freely on the page. This new dimension stimulated our creative juices to create this remarkable poster.
The entire Typo-AG family consists of: Typo-AG, Typo-AGA, Typo-AGB and Typo-AG Rounded. Weights include: Light, Demi, Bold and Heavy.
Typo-AG Rounded [Heavy-95]
Size: 24”x 33” / 3 colour litho
Posters: designed by Noël Nanton @ typotherapy+design inc.
Typeface: designed by Noël Nanton @ typotherapy+design inc.
Out of all the letters in the alphabet we chose to highlight the [G] from Typo-AG Rounded. We found the [G] quite interesting because of its one straight edge, in an otherwise all rounded letterform. From this we were inspired to design a poster that is striking, black and highlights the [G], surrounded by hairline scratches. Typo-AG Rounded is a part of the Typo-AG family, which was designed along with VWmoblie as a part of typotherapy’s redesign of Ground Magazine.
Typo-AG Rounded [G]
Size: 24”x 33” / 1 colour screen print
Posters: designed by Noël Nanton @ typotherapy+design inc.
Typeface: designed by Noël Nanton @ typotherapy+design inc.
Mass
Gravity
Equals
Attraction
With Orbit36, we wanted to create something that references the laws of attraction. This typeface is profound, heavy weighted and larger than life. The letterforms feel like solid objects fused together by its intentional kerning as if each of the letters were bound by gravity or a magnetic force.
Orbit36 [B]
Orbit36 [Attraction]
Size: 24”x 33” / 1 colour screen print
Posters: designed by Noël Nanton @ typotherapy+design inc.
Typeface: designed by Noël Nanton @ typotherapy+design inc.
