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MX Player

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Amazon MX Player
FormerlyMX Player (2011—2024)
Amazon MX Player (2024—Present)
Type of businessPublic
Type of site
Available in11 languages
List of languages
Bengali, Bhojpuri, Tamil, English, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Telugu
HeadquartersMumbai, India
Area servedAs Video Player: Worldwide
As OTT: Only in India
Owner
Key people
  • Karan Bedi
    (CEO)
  • Abhishek Joshi
    (SVP & Head of Marketing and Business partnerships)
  • Nikhil Gandhi
    (COO)
  • Gautam Talwar
    (CCO)
URLwww.mxplayer.in
Launched
  • As a video player:
    18 July 2011; 13 years ago (2011-07-18)
    Relaunch as an OTT platform:
    20 February 2019; 5 years ago (2019-02-20)
Current statusActive

Amazon MX Player is an Indian Video on demand and Over-the-top streaming service, owned by Amazon India. The platform currently operates on an ad-supported model.

History

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Video player

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MX Player was launched as a video player for Android on July 18, 2011 by J2 Interactive.[1] It featured subtitle support and offline video viewing capabilities.

OTT platform

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On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It has also licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Vipin Agnihotri Films, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network.[2][3] In 2020, it tied up with Ullu App for adult content.[4]

International expansion

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Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to selected markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal.[5] Elsewhere, it is still a video player.

Acquisition by Amazon

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In February 2023, it was reported that Amazon, which also owned and operate Prime Video and Freevee, was in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market.[6]

Amazon acquired the company in June 2024, at $100 million.[7]

List of original shows

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Year Title Genre(s) Premiere Seasons / Episodes Language(s)
Original Dub
2019 Famously Filmfare Season 2 (Bollywood) Talk Show 19 February 2019 1 Season, 10 Episodes Hindi
2019 Famously Filmfare (Tollywood) Talk Show 19 February 2019 1 Season, 10 Episodes Telugu
2019 Famously Filmfare (Kollywood) Talk Show 19 February 2019 1 Season, 5 Episodes Tamil
2019 Famously Filmfare (Sandalwood) Talk Show 19 February 2019 1 Season, 6 Episodes Kannada
2019 Famously Filmfare (Mollywood) Talk Show 19 February 2019 1 Season, 6 Episodes Malayalam
2019 Famously Filmfare (Bengali) Talk Show 19 February 2019 1 Season, 11 Episodes Bengali
2019 Famously Filmfare (Punjabi) Talk Show 19 February 2019 1 Season, 10 Episodes Punjabi
2019 Famously Filmfare (Marathi) Talk Show 19 February 2019 1 Season, 12 Episodes Marathi
2019 Aafat Comedy, Drama 19 February 2019 1 Season, 6 Episodes Hindi
2019 F Buddies[8] Romance 25 March 2019 1 Season, 8 Episodes Tamil / English Telugu, Hindi
2019 Love Ok Please Travel Reality Show 25 March 2019 1 Season, 14 Episodes
2019 Kiski Sarkar Comedy 15 April 2019 1 Season, 5 Episodes Hindi
2019 Express Yourself Music 26 April 2019 1 Season, 4 Episodes Hindi
2019 Bollywood Buzzinga S1 Game Show 4 May 2019 1 Season, 10 Episodes Hindi
2019 Thinkistan Drama 24 May 2019 1 Season, 23 Episodes Hindi
2019 Aani Kay Hava Romantic Comedy 28 June 2019 2 Seasons, 12 Episodes Marathi Hindi
2019 Bollywood Buzzinga S2 Game Show 16 August 2019 2 Seasons, 26 Episodes Hindi
2019 Once A Year Romance 20 September 2019 1 Season, 6 Episodes Marathi
2019 Pandu Comedy 20 September 2019 1 Season, 6 Episodes Marathi
2019 Hello Mini Thriller 1 October 2019 3 Season, 35 Episodes Hindi
2019 Shaadi Fit Reality 15 November 2019 1 Season, 11 Episodes Hindi
2019 Hey Prabhu! Comedy, Drama 14 November 2019 1 Season, 6 Episodes Hindi Tamil
2019 Cheesecake Drama 29 November 2019 1 Season, 5 Episodes Hindi
2019 Queen[9] Historical Drama 14 December 2019 1 season, 11 episodes Tamil Telugu, Hindi, Bengali
2019 The Untamed Historical, Drama, LGBT, Mysterise Adapted from : Mo Dao Zu Shi 50 Episodes Chinese Hindi
2020 Pawan & Pooja Romance, Drama 14 February 2020 1 Season, 10 Episodes Hindi Telugu, Tamil
2020 Ek Thi Begam Action, Thriller 15 April 2020 1 Season, 10 Episodes Marathi Hindi
2020 Bhaukaal[10] Drama, Action 6 March 2020 2 Season, 20 Episodes Hindi Telugu, Tamil
2020 Samantar[11] Suspense, Drama 13 March 2020 1 Season, 9 Episodes Marathi Hindi, Telugu and Tamil
2020 Mastram Comedy, Fantasy 30 April 2020 1 Season, 10 Episodes Hindi Telugu, Tamil

-

2020 Raktanchal Crime 28 May 2020 1 Season, 9 Episodes Hindi Telugu
2020 Times of Music Music, Reality Show 20 June 2020 1 Season, 11 Episodes Hindi
2020 Dangerous[12] Crime, Drama 14 August 2020 1 Season, 7 Episodes Hindi Telugu, Tamil
2020 Aashram[13] Crime, Drama 28 August 2020 3 Seasons, 28 Episodes Hindi Telugu, Tamil
2020 Basement Company Web Series 19 February 2020 1 Season, 5 Episodes Hindi
2020 High Crime 7 October 2020 1 Season Hindi
2020 Bullets Action 30 October 2020 1 Season Hindi Telugu, Tamil
2020 Beehad Ka Baghi Crime 27 November 2020 1 season,5 Episodes Hindi
2020 Pati Patni Aur Panga Romance, Drama 12 December 2020 1 Season Hindi Telugu, Tamil
2020 The Missing Stone Horror 25 December 2020 1 season, 5 episodes Hindi
2021 Chakravyuh – An Inspector Virkar Crime Thriller Crime, Thriller 12 March 2021 1 Season, 8 Episodes Hindi Telugu
2021 Bisaat Mystery, Thriller 15 April 2021 1 season, 8 episodes Hindi
2021 Indori Ishq Romantic Comedy 10 June 2021 1 season, 9 episodes Hindi
2021 Chhatrasal[14] Historical Drama, War 29 July 2021 1 Season, 20 Episodes Hindi
2021 Nakaab Crime, Thriller 12 September 2021 1 season, 8 episodes Hindi Marathi, Tamil, Telugu
2021 Sanak Ek Junoon Thriller 16 October 2021 1 season 8 episodes Hindi
2021 Matsya Kaand Crime Thriller 18 November 2021 1 season Hindi Punjabi, Tamil, Telugu
2022 Campus Diaries Comedy 7 January 2022 1 Season Hindi
2022 Anamika Action, Thriller 10 March 2022 1 season, 8 episodes Hindi Malayalam, Tamil, Telugu, kannada, Bengali, Marathi
2022 Roohaniyat Romance, Mystery, Thriller, Family 23 March 2022 2 Seasons, 40 Episodes Hindi
2022 Miya, Biwi aur Murder Crime, Thriller 1 July 2022 1 season, 9 episodes Hindi
2022 Shiksha Mandal Crime, Drama 9 September 2022 1 season Hindi
2022 Tu Zakhm Hai Romantic, Thriller 15 October 2022 1 season Hindi
2023 Tinders Romance, Drama, Web Series 27 March 2023 1 season Hindi

MX TakaTak

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Main article: MX TakaTak

In July 2020, MX Player launched the short video app MX TakaTak.[15][16] As of 24 March 2021, the app had more than 100 million active users.[17]MX Takatak to merge with ShareChat's Moj to create India's largest short video platform [18]

References

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  1. ^ "About". mx.j2inter.com. Retrieved 29 July 2024.
  2. ^ "MX Player inks content deal with Paramount Pictures, Vipin Agnihotri Films and Sony Pictures Television India". @businessline. 6 April 2020. Retrieved 30 June 2020.
  3. ^ Bhushan, Nyay (31 October 2019). "China's Tencent, India's Times Internet Lead $110M Investment in Indian Streamer MX Player". The Hollywood Reporter. Retrieved 3 November 2020.
  4. ^ "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi).
  5. ^ "India's MX Player expands to US, UK and other markets in international push". finance.yahoo.com. 26 March 2020. Retrieved 30 June 2020.
  6. ^ Singh, Manish (10 February 2023). "Amazon in talks to buy Indian video giant MX Player". TechCrunch. Retrieved 13 February 2023.
  7. ^ Singh, Manish (6 June 2024). "Amazon buys Indian video streaming service MX Player". TechCrunch. Retrieved 8 June 2024.
  8. ^ MX Player launches the trailer of f*ck buddies - Mumbai Live
  9. ^ "Teaser of 'Queen' released: Web series on Jayalalithaa starring Ramya Krishnan". www.thenewsminute.com. 1 December 2019. Retrieved 18 May 2020.
  10. ^ "If you haven't seen MX Player's 'Bhaukaal' yet, here are 4 reasons that will make you binge-watch the series now!". The Economic Times.
  11. ^ "All You Need To Know About Swwapnil Joshi and Tejaswini Pandit's Samantar – Times of India". The Times of India. 11 March 2020. Retrieved 31 March 2020.
  12. ^ "Dangerous trailer: Bipasha Basu and Karan Singh Grover reunite for a sleek thriller". 6 August 2020.
  13. ^ "Aashram trailer: Bobby Deol plays a spiritual leader who veers between 'aastha' and 'apraadh' in Prakash Jha's new series". Hindustan Times. 17 August 2020.
  14. ^ "Chhatrasal trailer out. Ashutosh Rana, Jitin Gulati's web series to premiere on July 29". India Today. 21 July 2021. Retrieved 12 August 2021.
  15. ^ Mittal, Aarzoo (9 July 2020). "Tencent-backed MX Player launches short video app MX TakaTak". Entrackr. Retrieved 24 January 2021.
  16. ^ "What is TakaTak? Know all about it". The Economic Times. Retrieved 24 January 2021.
  17. ^ "MX Taka Tak's monthly active users up 150%". IndianTelevision.com.
  18. ^ "MX Takatak to merge with ShareChat's Moj to create India's largest short video platform". The Economic Times.
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