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Changan PSA

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Changan PSA Automobiles Co., Ltd.
Company typeJoint venture
IndustryAutomotive
FoundedNovember 2011
Defunct2020
SuccessorBaoneng Group's Shenzhen plant
Headquarters
Shenzhen
,
China
Area served
China
Key people
Olivier Mornet (President)
Ying Zhanwang (Executive Vice President)
ProductsAutomobiles
OwnerChangan Automobile (50%)
Groupe PSA (50%)
Websitewww.ds.com.cn

Changan PSA (officially Changan PSA Automobiles Co., Ltd., informally CAPSA) was an automobile company headquartered in Shenzhen, China, a 50:50 joint venture between Changan Automobile and Groupe PSA. Its principal activity was the manufacture and sale of DS Automobiles branded passenger cars for China.

Changan PSA was Groupe PSA's second automobile joint venture in China, after Dongfeng Peugeot-Citroën.[1] Centering on a newly built production base in Shenzhen, it had an annual production capacity of 200,000 vehicles.[2]

History

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In 2010, Changan and Groupe PSA agreed to establish a 50:50 joint venture to produce passenger cars for the Chinese market,[3] and final approval for the project was gained in 2011.[4]

Manufacturing commenced in 2014, with China specific DS models; the DS 5, the DS 5LS first and then the DS 6WR.[5]

The venture got consistently poor sales, leading to production levels below capacity. It was dissolved in 2020 after both Changan and Groupe PSA agreed to transfer their respective stakes to the Baoneng Group.[6]

The newly restructured venture was renamed Shenzhen Baoneng Motor.[7]

Sales

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DS sales in China rose sharply to 26,000 units in 2014, driven by a premium offering composed of the DS 5, DS 5LS and DS 6. All three models are produced in Shenzhen and were launched in a single year.

At the same time, the brand is busy developing its distribution network, with 80 DS Stores covering the 60 largest Chinese cities.

China currently accounts for 22% of DS registrations globally, compared with just 2% in 2013.[8]

Products

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  • DS 4S
    DS 4S
  • DS 5
    DS 5
  • DS 5LS
    DS 5LS
  • DS 6WR
    DS 6WR
  • DS 7
    DS 7

References

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  1. ^ CAPSA – Chang’an-PSA’s new joint venture company Archived 2013-11-19 at the Wayback Machine chinacartimes.com, 15 June 2011
  2. ^ For Shenzhen production base, see "About CAPSA: Changan PSA Automobiles Co., Ltd Profile". capsa.com.cn. Changan Automobiles Co Ltd. Archived from the original on 22 December 2013. Retrieved 27 September 2013.
  3. ^ China Chang’an Automobile Group and PSA in Joint Venture discussion PSA Peugeot Citroën Official Site, 5 June 2010
  4. ^ "PSA Peugeot Citroën in China (a PSA Press Kit)". groupe-psa.com. PSA Peugeot Citroën. April 2015. Archived from the original on 14 June 2016. Retrieved 9 April 2017.
  5. ^ "PSA launches DS compact crossover in China". Automotive News Europe. 10 October 2014. Retrieved 1 November 2016.
  6. ^ "长安汽车上半年净利转正 系报告期内非经常性损益获利52亿" [Changan Auto's net income in the first half of the year turns positive, mainly through a non-recurring income of 5.2 billion]. caijing.com.cn. 31 August 2020. Retrieved 8 September 2020.
  7. ^ "Shenzhen Baoneng Motor's first vehicle expected to roll off production line in fourth quarter". Gasgoo. Retrieved 2021-09-15.
  8. ^ "PSA Peugeot Citroen China Press Kit". PSA Peugeot Citroen. April 2015. Archived from the original on 14 June 2016.
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