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KZRD

Coordinates: 37°55′56.00″N 100°19′2.00″W / 37.9322222°N 100.3172222°W / 37.9322222; -100.3172222
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KZRD
Broadcast areaSouth West Kansas
Frequency93.9 MHz
BrandingLa Mexicana 101.5 y 93.9
Programming
FormatRegional Mexican
Ownership
OwnerRocking M Media, LLC
History
First air date
December 1997 (as KDGB)
Former call signs
KDGB (1987–1998)
KRPH (1998–2001)
Technical information
Facility ID13010
ClassC1
Power100,000 watts
HAAT246 meters (807 ft)
Transmitter coordinates
37°55′56.00″N 100°19′2.00″W / 37.9322222°N 100.3172222°W / 37.9322222; -100.3172222
Links
Websitewww.swksradio.com/la-mexicana/

KZRD (93.9 FM) is a radio station broadcasting a Regional Mexican format.[1] Licensed to Dodge City, Kansas, United States, the station serves the SW Kansas area. The station is currently owned by Rocking M Media, LLC.[2]

History

The station was assigned the call letters KDGB on April 22, 1987. On September 19, 1995, the station changed its call sign to KDGB, on January 9, 1998 to KRPH, on June 26, 2001 to the current KZRD,[3] On June 29, 2001 the station was sold to Waitt Radio, on December 5, 2005 the station was sold to Nrg Media.[4]

On December 2, 2019, KZRD changed their format from hot adult contemporary to regional Mexican, branded as "La Mexicana", after the LMA with KMML 92.9 FM Cimarron ended.[5]

References

  1. ^ "Station Information Profile". Arbitron. Summer 2009. Retrieved 2009-09-26.
  2. ^ "KZRD Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-09-26.
  3. ^ "KZRD Call Sign History". United States Federal Communications Commission, audio division. Retrieved 2009-09-26.
  4. ^ "FCC Application". Federal Communications Commission. {{cite web}}: Missing or empty |url= (help)
  5. ^ KZRD Flips to Regional Mexican Following End of KMML LMA Radioinsight - December 11, 2019