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Your Dose of Workflow Therapy from CHESA

Our Blog on All Things Media Workflow

Our knowledge base contains tactical, actionable articles that offer invaluable insights to Media & IT decision makers. We share with you our experience, lessons learned, and best practices gleaned from our daily work in the industry.

AI-Generated Influencers: The Future of Social Media Marketing

By Tom Kehn, VP, Solutions Consulting

Introduction In today’s digital age, influencer marketing is a cornerstone of brand strategy, driving millions in revenue and creating instant connections with target audiences. But a new trend is reshaping the influencer landscape—AI-...

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AI Virtual Actors: Revolutionizing Hollywood and Resurrecting Legends

By Tom Kehn, VP, Solutions Consulting

Introduction AI is reshaping the future of film and TV production in unprecedented ways. One of its most fascinating developments is the rise of AI-generated actors—digital creations that mimic the appearance, voice, and mannerisms of re...

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AI Musicians: Virtual Voices, Resurrected Legends, and the Future of Music

By Tom Kehn, VP, Solutions Consulting

Introduction AI is fundamentally transforming the music industry, doing much more than helping musicians compose tracks or experiment with new sounds. AI is creating entire virtual musicians, some of whom never existed in the real world, a...

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Understanding C2PA: Enhancing Digital Content Provenance and Authenticity

By Tom Kehn, VP, Solutions Consulting

Overview of C2PA The Coalition for Content Provenance and Authenticity (C2PA) is a groundbreaking initiative aimed at combating digital misinformation by providing a framework for verifying the authenticity and provenance of digital conten...

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CHESA Resources

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AI-Generated Influencers: The Future of Social Media Marketing

Introduction
In today’s digital age, influencer marketing is a cornerstone of brand strategy, driving millions in revenue and creating instant connections with target audiences. But a new trend is reshaping the influencer landscape—AI-generated influencers. These virtual personas are taking social media by storm, offering brands innovative ways to en... KEEP READING >>
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AI Virtual Actors: Revolutionizing ...

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AI Musicians: Virtual Voices, Resur...

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Understanding C2PA: Enhancing Digit...

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Strategies for Effective Data and C...

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