How the Instagram Algorithm Works: Insider’s Guide to Increasing Your Reach
Take a deep dive into Instagram’s algorithm. We’ll go through the latest factors that influence the ranking of your content and how to make them work for you.
Schedule Instagram posts, reels, and stories
Instagram on easy-mode
Take the admin out of staying consistent on Instagram so you can focus on creating . Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools.
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Benefits
Schedule everything
Set posts, stories, and reels to auto-publish, or get notifications to post at just the right time.
Learn what actually works
Get analytics that tell you exactly when and what to post.
Save and brainstorm new ideas
Save your ideas in a single hub, and get AI help generating new ones.
Reply to comments
All your comments from Instagram and Facebook in a single hub.
One tool, endless possibilities
Buffer’s tools for Instagram go beyond just scheduling. Explore how Buffer’s social media toolkit can make creating — and growing — on Instagram so much simpler.
Schedule
Prep today, post tomorrow (or whenever!)
Buffer can auto-post for you, or send you notifications to finish the post yourself, so you can easily add trending audio, captions, stickers, and more. More flexibility, more creative control.
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Analyze
Learn what your audience loves
When is the best time to post? What type of content performs best? Who is engaging with your content? Buffer’s advanced Instagram Analytics crunches the numbers to give you personalized recommendations based on your content performance.
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Plan
Fresh ideas at your fingertips
Save and organize all your ideas in Buffer’s Create space when inspiration strikes. (With our app, you can do this on the go, too!) And when you need a little help brainstorming or refining new posts, Buffer’s AI Assistant is on hand to, well, assist.
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Engage
Never miss a comment again
Stay on top of every comment on your posts and reels, and reply directly in Buffer. You’ll even see the sentiment of each comment so you know where to focus your attention first. Bonus: Your Facebook Page comments will appear here, too.
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Resources
Want to grow your following on Instagram? Let’s get you started.
Whether you’re starting a new account from scratch or looking to boost your reach and growth, we’ve got you covered.
How to Get More Followers on Instagram: 13 Tried-and-Tested Tactics
Growing on Instagram takes time and effort — but with these must-do tips, the path to an engaged following is a lot more straightforward than you might think.
The Best Time to Post on Instagram for Max Engagement
We analyzed more than 5.5 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
What people are saying
Thanks to Buffer I stay consistent and schedule content ahead. I have now reached over 130K Instagram followers including some major celebrities!
YounesMIDMODMOODFAQs
How does Instagram scheduling work?
How does Instagram scheduling work?
With Buffer’s Instagram scheduler, you can plan, collaborate on, and publish content that drives meaningful engagement and growth for you or your brand. You can organize your content ideas, schedule posts for the optimal times, manage your comments, and analyze your performance.
You can schedule Instagram image posts, video posts, carousel posts (up to 10 images), stories, and reels with Buffer.
Can I schedule Instagram posts to publish automatically?
Can I schedule Instagram posts to publish automatically?
Yes, Buffer offers both automatic publishing and notification publishing. With notification publishing, Buffer will send you a notification when it’s time to post, so that you can finish the post yourself on Instagram.
Can I schedule Instagram Reels for free?
Can I schedule Instagram Reels for free?
You sure can! With our platform, you can plan, edit, draft, and schedule Reels to Instagram, for free. We’ve got you covered when it comes to maximizing your Instagram Reel strategy.
Can I schedule carousel posts to publish automatically?
Can I schedule carousel posts to publish automatically?
Yes, you can schedule carousel posts to be published automatically to Instagram with Buffer.
Can I schedule Instagram stories to publish automatically?
Can I schedule Instagram stories to publish automatically?
Yes! You can schedule your Instagram Stories to publish automatically at your desired date and time.
How do I schedule Instagram posts?
How do I schedule Instagram posts?
Scheduling Instagram posts through Buffer is super easy. Here’s how:
- To get started, log in to your Buffer account.
- Select your Instagram account on the left-hand side of your dashboard
- Open the composer at the top of your queue
- Choose to schedule your post as a Post, Reel, or Story
Read our full guide on how to plan, schedule, and publish to Instagram.
How do I schedule Instagram Stories?
How do I schedule Instagram Stories?
Instagram Stories are a powerful channel to build your brand and engage your followers. With Buffer, you can plan, prepare, and schedule your Instagram Stories. Here’s how:
- To get started, log in to your Buffer account.
- Select your Instagram account on the left-hand side of your dashboard
- Open the composer at the top of your queue
- Choose to schedule your post as a Story
Read our full guide on how to plan, schedule, and publish to Instagram.
Why should I schedule Instagram posts?
Why should I schedule Instagram posts?
If you’re a creator, small business owner, or social media manager, there are many benefits to scheduling your Instagram posts. Here are a few reasons why people prefer to schedule:
- It saves them time and mental energy
- It ensures that they post consistently (and keeping a consistent schedule helps you maximize engagement and reach)
- It allows you to easily schedule to other platforms at the same time
- It gives you better control over your Instagram content
- It enables you to plan and post to Instagram from your desktop
How do I start scheduling my Instagram posts?
How do I start scheduling my Instagram posts?
With Buffer, you can schedule, plan, analyze, engage, and much more. Get started with a 14-day free trial, connect your Instagram channel, and start scheduling immediately.