The Ultimate Guide to Google Business Profile
Get a high-level overview of Google Business Profile: what it is and how it works. You’ll learn how to set up your profile, how to manage it, and most importantly, tips to get ahead of the competition.
Schedule Google Business Profile posts
Keep your business on the map
Consistent posting on Google Business Profiles can help you grow traffic and get discovered, faster. Plan, create, and schedule all your posts from one place with Buffer’s advanced toolkit for Google Business Profiles.
Get started nowBenefits
Schedule your posts
Plan and schedule your posts directly to your Google Business Profile from one dashboard.
Crosspost to any platforms
Share to Facebook, X, LinkedIn, Threads, and more in a single click.
Create better content faster
AI Assistant can help brainstorm and generate fresh content.
Save and organize your ideas
Manage and organize all your content ideas in a single hub.
A growth tactic that actually grows traffic
Posting consistently on Google Business Profiles is a sure way to direct organic search to your business. Our tools for planning, creating, and scheduling will make growing on Google Business easy.
Schedule
Map out your schedule
Growth on Google Business is easy: publish consistently. Schedule, preview, and publish your What’s New, Offer, and Event type of posts in advance — without the need to manually publish when the time comes.
Get started nowCrosspost
Expand your reach with crossposting
Crossposting is another tactic used to reach wider audiences–and with Buffer, it’s a breeze. In just a few clicks, you can maximize the reach of your content by repurposing your posts for your LinkedIn, Facebook, Instagram, and more.
Get started nowCreate
Curate an endless stream of ideas
Fresh out of ideas for your next post? Our AI Assistant is ready to help you craft the perfect Google Business post, brainstorm new content ideas, or create copy variations for other social channels.
Get started nowSave and organize
A home for all your content
Use our Create space to save and organize your content ideas when inspiration strikes and craft Google Business content that drives traffic. Sort your content into columns with the new Board view.
Get started nowResources
Looking to grow traffic on Google Business? Here’s your roadmap to success.
Curious about why you should add Google Business to your social stack? And how to really make an impact on the platform? We’ve got you covered.
How to Craft a Click-Worthy Google Business Profile Post
For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better and how to direct eyes from organic searches to your business.
How This Car Rental Business Used Its Google Business Profile to Grow Online
Learn how this small car rental business optimizes its Google Business Profile so you can do the same for your operation.
What people are saying
Buffer + Google Business Profiles saves us time, enhances our SEO, and helps potential customers easily find us, increasing our bookings by as much as 30% - 50%, we believe!
FAQs
What is Google Business Profile?
What is Google Business Profile?
Google Business is a profile on Google that shows up on Google products, like Maps and Search. When it does, searchers will be presented with vital information about the brand, such as contact details, a short description, website links, and much more. We’ve spent over 100+ hours learning what works, and what doesn't with Google Business Profiles, so you don't have to. Read our guide to learn more.
How does Google Business Profile scheduling work?
How does Google Business Profile scheduling work?
With Buffer’s Google Business Profile scheduler, you can plan, collaborate, schedule, and publish content that drives meaningful engagement and growth for your brand. Some of our favorite features include:
- Customizable posting schedules
- An AI assistant that helps you create better content, faster
- Publishing capabilities for all sorts of media, including videos, images, and more
- A composer that allows you to craft a different message for each social network
- Cross-posting capabilities, which allow you to easily share posts to Facebook, X (Twitter), Threads, LinkedIn, and more
- A Create space that allows you to save your post ideas and come back to them later
- Tags to help you sort and organize your content by theme or category
- A browser extension to quickly share content from anywhere on the web
- A drafts and approval process to easily collaborate with your team
Just to name a few!
What types of Google Business Profile posts can I schedule with Buffer?
What types of Google Business Profile posts can I schedule with Buffer?
We currently support What’s New, Offer, and Event type of posts. For each scheduled post, you can upload up to 10 images, a CTA button, and a destination link. Videos are however not supported due to API limitations.
Can I schedule Google Business posts to publish automatically?
Can I schedule Google Business posts to publish automatically?
Yes, Buffer automatically publishes your Google Business Profile posts for you.
How many posts can you schedule to Google Business Profile?
How many posts can you schedule to Google Business Profile?
With our free plan, you can schedule up to 10 posts at a time. Need more? All our paid plans let you schedule up to 2,000 posts, starting at $5 per month. There is no monthly, or yearly limit.
How can I optimize my Google Business Profile?
How can I optimize my Google Business Profile?
Publishing regularly on Google Business Profiles can help you optimize your organic reach and engagement. In fact, we’d recommend publishing at least once a week. Here are some of the benefits:
- Google posts can be discovered by potential nearby customers via Explore.
- Posts stop being featured after six months so regular posting is important.
- Google will analyze snippets of your posts and add them to your profile’s justifications.
- More importantly, regular posting will drive traffic to your site and increase your visibility in Google Maps, both of which help improve your ranking.
Read more on how to grow your traffic organically through Google Business Profile.
How do I start scheduling my Google Business Profile posts?
How do I start scheduling my Google Business Profile posts?
With Buffer, you can schedule, plan, analyze, and much more. Get started with a 14-day free trial, connect your Google Business Profile channel, and start scheduling immediately.