 This week's guest judge is Ricardo Wolff, Executive Creative Director, Innocean Berlin. Look out for Ricardo's review of this week's best ads, which will be posted here around midday Wednesday December 18, Berlin time. Please note: This is the final review for 2024. The first review for 2025 kicks off on Monday, January 13 so make sure you have uploaded your work before then to be considered for the first round of judging next year.
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 Nowadays, various platforms are used for disseminating news, including social media. This trend is on the rise. Most of these news are sensationalised, without checking the facts, and giving away wrong information. VIEW THE 3 ADS
 A healthier way of resuscitating.Really if a shot of the best intenzo coffee with a high dose of caffeine can bring you back to reality with less stress and suffering than it seems. Proven by patients admitted to the hospital for excessive work or study stress. A parody to highlight the real proven and effective effect of the product. VIEW THE AD
 Through their 'It's Playtime' brand platform, Virgin Media brings moments of 'Play' into everyday life through entertainment. To transform the mundane daily commute, they turned a billboard into a demonstration of how their broadband brings playtime to commuters with Virgin Media's Playable Billboard. VIEW OUTDOOR
 This media-first campaign empowers smokers to shake the habit and take back control for good.With innovative binaural audio, the radio spot delivers a compelling message: smoking isn’t the friend you think it is. Listeners are then encouraged to shake their device, instantly connecting them to Quit.ie, where they can start their 28-day journey to freedom. VIEW THE CONCEPT
 In South Africa, June 16 (known as Youth Day) is a day that commemorates the fallen youth who defied apartheid laws on that day in 1976. They were protested for freedom. And now today, the youth are battered by the lack of economic freedom, stemming from a stagnant job market and high unemployment figures, leading to a sense of helplessness and hopelessness among them. VIEW THE CONCEPT
 Navy Submariners are everyday people who are trained to do the extraordinary. 'I AM A SUBMARINER' reveals their secret superpowers and what it takes to have a career where you gather intelligence on classified missions. Agency: VML Australia VIEW THE SPOT
 For the third year in a row, American Family Insurance, in partnership with TIME, is presenting its “Dreamer of the Year” Award, recognizing an individual or organization that works tirelessly to protect, restore and champion dreams, while inspiring others to reimagine what is possible. This year, three groups are being honored for their efforts in the face of natural disasters: Portland Fire and Rescue, Rebuilding Together Tampa Bay and American Family Response Team in Blair, Nebraska. VIEW THE 2 SPOTS
 Nobody in New Zealand knows tech like Noel Leeming, and it's the brand’s supreme NOELedge of all things technology that is brought to life through an amusing series by TBWANZ VIEW THE 3 SPOTS
 Building on the creative platform, Hello Chocolate Lovers, developed with Bastion Shine earlier this year, the new installment highlights the irresistible appeal of Whittaker’s Chocolate Pods, making them the ultimate Christmas gift - if you can bring yourself to give them away. VIEW THE SPOT
 We did it. We knocked the bastard off. We’re officially the best place in the world to have herpes.The world’s first ‘herpes destigmatisation campaign’ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealand’s national pride may be waning—but the solution is obvious: herpes. VIEW THE SPOT PLAY THE 3 RADIO SPOTS
 Our new campaign to get people talking about rebranding. We decided to tease people by sharing the original names of famous brands. VIEW THE 3 ADS
 Transport for London (TfL) and creative agency of record VCCP London have launched a new campaign which brings awareness to the six newly-named London Overground lines, each of which aims to celebrate London’s diverse history and culture. This campaign builds on the announcement of the six new line names earlier this year. The changes were made to make the network easier to navigate. VIEW THE 7 ADS
 How do we tell the people up North that Ubers are available in their area? Well, by talking their language.An awareness campaign made just for them, playing off all the things that Northerners love the most… having a good time, going out, and the good old British weather. So next time someone up North gets caught out on the wrong side of a night out, without a coat, they'll know who to call... well, book VIEW 5 OUTDOORS
 Lipton Ice Tea is in the mood transformation business, so we've gone above and beyond to keep office workers grinning through that 9-to-5 grinding. We’ve taken Australia's most hated buzzwords and turned them into work-cleansing summer experiences, that can be won by collecting the soul-sucking jargon Aussies are forced to endure at work. VIEW THE CONCEPT
 World ID addresses data oversharing in campaign tied to Spotify Wrapped trend, by adam&eveBerlin World, the anonymous online identity network, is reminding consumers about the level of data they share with online companies in a poignant new campaign which launches to coincide with the 10th annual Spotify Wrapped initiative this month. Created by adam&eveBerlin, the campaign “Unwrapped” humorously riffs on the trend for annual round-ups of our personal listening habits by online streaming services like Spotify, Amazon Music and Apple, and lets people know that with World ID (which stores no personal data), they can prove they are a real human while staying anonymous in the digital world. VIEW THE CONCEPT
 MACq 01 is the first hotel in Australia dedicated to immersive storytelling, inviting guests to experience Tasmania’s rich history through every touchpoint. From pet leopards to celebrity beekeepers, trailblazers to troublemakers, it’s where tall Tasmanian tales come to life. VIEW THE SPOT
 Context Each year, the announcement of Pantone’s Color of the Year captures global attention, setting the tone for trends in design, fashion, and culture. For 2025, Pantone introduced "17-1230 Mocha Mousse," a soft, warm, and inviting shade, meant to evoke feelings of comfort and subtle sophistication.However, 2025 is not a year of comfort for many. The ongoing humanitarian crisis in Gaza has starkly contrasted with this serene narrative. During a devastating conflict, the dominant hues in Gaza’s landscape—dusty browns from rubble, deep tones of suffering and despair—coincidentally align with the softness of Mocha Mousse but carry a harrowing story. This disconnect inspired us to reclaim the narrative, using the global spotlight of Pantone’s announcement to refocus attention on the urgent realities of Gaza. VIEW THE 6 ADS
 New Zealand boaties are a notoriously stubborn crowd. They’re reluctant to take advice and by the time they’re on the water, well, it’s too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help.We needed a plan to reach them, so we created a deal. ‘Come Home Safe Deals’ is a lighthearted take on legal documents, a contract that loved ones make with their favourite boatie before they head out. VIEW THE AD
 High performance and hydration aren’t just for top athletes—and Electrolit knows it! That’s why we’re excited to announce Electrolit as the official sponsor of the 2024 edition of Rock al Parque, one of the biggest festivals in Latin America. VIEW OUTDOORVIEW THE AD
 Sea-Watch is an NGO that has been dedicated to saving lives in the Mediterranean since 2015. The organisation not only rescues refugees from perilous waters but also advocates for awareness of the ongoing humanitarian crisis in the region through its political efforts. Together with Mother Berlin, Sea-Watch has created specially designed warning signs to draw attention to the life-threatening dangers faced by refugees in the Mediterranean. Warning signs exist to alert us to risks that we would otherwise overlook. VIEW 4 OUTDOORS
 Given that the Citroen Ami's main USP is its size, we created an outdoor campaign that really made its unique proportions tangible. VIEW OUTDOOR
 As part of Minderoo Foundation’s advocacy for a Global Plastics Treaty to reduce plastic pollution and its harm to human health, this campaign was designed to remind international delegates of what’s truly at stake—the health of their children and grandchildren. VIEW OUTDOOR
 Grab, the #1 transportation and food delivery app in the Philippines, has pertnered with Gigil Philippines to let its customers know that their service isn’t just transactional, it makes them a part of a community that uplifts each other. So Grab took inspiration from their drivers’ and delivery riders’ iconic message, ‘Dito na po’ or ‘I’ve arrived,’ which they send to customers whenever they’ve reached the place where they stay, or their pickup point. On a billboard, they simulated the app’s messaging interface to show another meaning of the expression ‘I’ve arrived’ – that because of customers’ patronage, via booking, rating or tips, he was able to finish school and achieve success. All this is made possible by Grab, where drivers help commuters reach their destination, and where commuters help drivers reach theirs, too. VIEW OUTDOOR
 A 59-foot diameter fountain in Mall of Asia, the biggest mall in the Philippines, was turned into a giant Sinigang bowl—Filipinos’ beloved tamarind soup. Each vegetable and meat slice, reaching dimensions up to 18 ft., were made with curves and texture to appear as realistic and crave-worthy as possible. The water in the fountain was dyed the same rich color of Sinigang. Perforated hoses at the fountain’s base were connected to smoke machines, giving the illusion of rising steam from a piping hot bowl of soup. The steam was also infused with Sinigang essence, allowing the soup’s signature sour savory-aroma to waft into the air. Several publications and news outlets featured the giant installation after Knorr’s mouthwatering display stirred up quite the clamor. VIEW OUTDOOR
 The Office of Responsible Gambling partners with the BBL to reclaim the game in this new work by Ethan McLean. VIEW THE 2 SPOTS
 Vocus Group and ATime&Place have launched the next evolution of the Dodo brand, widening the world of Dodo and introducing new characters. Through a series of NBN and Mobile commercials, the audience is given a unique view into Dodo’s life and neighbourhood. VIEW THE 3 SPOTS
 This holiday season, Toyota celebrates family togetherness with its heart warming new campaign, developed by Conill, its Hispanic creative agency. Through the eyes of a mischievous boy on a journey with his dad, 'Naughty List' captures the playful nature of kids determined to stay off Santa’s naughty list. The spot highlights the bond between father and son as they drive around town in a 2024 Tundra, showcasing humorous yet heart warming moments shared with family during the holidays. VIEW THE SPOT
 The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organisation, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled 'The Quest', the ET wanders from planet to planet until landing on Earth, where it meets a little girl. VIEW THE SPOT
 You’re the Goods and Papaya have released a euphoric campaign to launch ‘Play On’, the mobile gaming company's new brand platform, across the UK and later in the US and beyond. Papaya is a company with huge ambitions for the future. The brand has given classic games like Solitaire and Bingo an innovative twist with the introduction of competitive tournaments. VIEW THE SPOT
 LifeBridge Health, a leading health system in Maryland, teamed with purpose-driven creative agency StrawberryFrog to launch “Stop the Iron Pipeline,” an initiative that aims to make Marylanders aware of illegal gun trafficking and encourage them to take action. Maryland has the nation’s highest rate of out-of-state illegal gun imports, which account for two-thirds of all gun crimes in the state. VIEW THE SPOT
 The Singleton is inviting a new generation of whisky drinkers to live mindfully in every moment, and connect more with others. Because every moment you live consciously is a little luxury for yourself. VIEW THE 6 ADS
 Serviceplan Middle East, in collaboration with BMW AGMC, proudly celebrated the UAE's rich heritage and boundless diversity with a remarkable Eid Al Etihad 53 campaign, honouring the spirit of unity that defines the nation. VIEW THE 2 SPOTS
 What the F?!? Foodland is the alternative supermarket in South Australia. It’s loved by locals—even locals who shop elsewhere—because of its iconic jingle and overly earnest advertising. This love, however, hasn’t been translating into sales recently and the brand has been losing market share. This series of quick and quirky ads are designed to challenge perceptions, gain attention, and win back lapsed and non-shoppers by behaving differently. Each 15 second ad features a different reason why you "gotta shop at F...oodland" from the consumer’s perspective. We launched at Christmas with the classic "knife-to-a-gunfight" story and followed up with price, community, and product range-themed commercials to solidify the new platform and build a strong framework for the future. VIEW 3 OUTDOORS
 Independent Adelaide cafés team up for cheeky marketing campaign as local chain CIBO Espresso set to become Gloria Jean’s.... In the midst of significant public outcry relating to the recently announced news that South Australian coffee chain CIBO is set to rebrand to Gloria Jean’s, a collective of independent Adelaide cafés have banded together for a new campaign reminding café-goers that there are many great one-of-a-kind options out there. VIEW 4 OUTDOORS
 The holiday season is a whirlwind of deadlines, family obligations, shopping, and impossible to-do lists. What most people (58%) really want is to spend more time with friends during the holidays, according to a new White Claw® survey of U.S. adults, but nearly half (48%) feel too bogged down by packed schedules to make it happen. VIEW THE CONCEPT
 ARTIS, one of the five oldest zoos in the world, is launching a new online experience with a brand new app and a redesigned website. Created with agency partner DEPT®, the project redefines the digital presence for ARTIS Zoo, ARTIS-Micropia and ARTIS-Groote Museum -, reflecting the holistic experience of nature’s micro and macro, bringing visitors to a cohesive experience online and offline. VIEW THE CONCEPT
 In Australia, Mitre 10 are known for a few things, DIY and their iconic shade of blue. So with Black Friday being one of the most anticipated sale periods of the year, Mitre 10 wanted to stand out in the sea of sameness when they advertise their biggest and best deals. The solution? We have to hit people when they’re not expecting it... we have to hit them with a deal… out of the blue. PLAY THE SPOT
 Blinkink and Jonny & Will present Prada's Holiday campaign. Made in collaboration with Art Partner and Partner Films, Jonny & Will stage a graceful dinner party for brand ambassadors Kelvin Harrison Jr, Maya Hawke, KARINA, Louis Partridge and some very special guests. From elegant camera moves to surreal staging, the films show off the collections key pieces, all whilst combing Prada's heritage of innovation and luxury with timeless fashion and a festive spirit. VIEW THE SPOT
 For over 30 years, kate spade new york has been synonymous with gifting and celebrations. This Holiday season, the brand is debuting its 2024 Gift Guide alongside a campaign that brings new meaning to holiday gifting…by shining a light on the real gift in a girl’s life – her best friend. Starring Grammy-nominated Singer/Songwriter, Madison Beer, the new docu-style campaign champions the joys, laughs, and support that only a best friend can bring, VIEW THE SPOT
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Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Dec 18, 2024.
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Ad campaign to promote Iki Fresh Air Freshener.
