IBM100 - Good Design Is Good BusinessIndustrial design at IBM In this fascinating 1957 film made by IBM, Eliot Noyes walks us through his thinking behind the evolving design of IBM machines, systems and showrooms. One of Noyes’ design goals was to create a “dramatization of machines and what they can do.†IBM’s focus on design has its roots in a stroll down Fifth Avenue in New York that Thomas J. Watson Jr. took in the early 1950s. H
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