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[2011-17-C-4] Heroku & database.com

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Mitch Okamoto
Mitch Okamoto

This document discusses Heroku and Database.com. It provides an overview of Heroku as a Ruby platform as a service (PaaS) that allows for agile development using Git and provides auto-scaling through dyno grids. It also discusses Database.com as a multi-tenant database that provides reliability, security, and scalability through its multitenant architecture. The document demonstrates how Ruby applications can take advantage of Heroku's and Database.com's features for rapid deployment and scalable hosting in the cloud.

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Heroku & Database.com Ruby Social Cloud : Technical Specialist at Salesforce.com Japan @mitsuhiro
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward- looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-K for the fiscal year ended January 31, 2010 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Ruby, JavaScript Hot Ruby JavaScript ThoughtWorks http://www.publickey1.jp/blog/11/ rubyjavascriptthoughtworks.html Technology Radar http://www.thoughtworks.com/articles/technology-radar- january-2011
Ruby, JavaScript Hot Tier One: C#, Java, PHP, C++, Objective C, JavaScript, Python, C, Ruby, Perl and Shell Ranking Programming Languages by Size of Community and Number of Projects http://readwriteweb.com/hack/2010/12/ranking-programming-languages.php
Ruby   Tim Bray –  •  •  Rails •  Time to Market •  •  •  –  •  Ruby Python JavaScript PHP Tim Bray http://builder.japan.zdnet.com/news/story/0,3800079086,20372827,00.htm
Ruby Ruby •  Rubyist – Ruby •  Ruby – http://jp.rubyist.net/ – Ruby – http://rubybizcommons.jp/ •  • Ruby 2011 – http://rubykaigi.org/2011/ •  Ruby 01 – 4 10 – http://regional.rubykaigi.org/oedo01 • Etc…
Ruby   –  –  Rails –  Time to Market –  –  –    –  Ruby Python JavaScript PHP Tim Bray http://builder.japan.zdnet.com/news/story/0,3800079086,20372827,00.htm
Time to Market
[2011-17-C-4] Heroku & database.com
  Ruby(Rack) Platform as a Service(PaaS)       No Vendor Lockin   Dyno Grid   node.js   Agile   Git Push   ?
 Ruby & PaaS  HTTP & Cache  Ruting Mesh  Dyno Grid  SQL Database  Memory Cache
Heroku AWS
NGiNX Squid
HTTP Cache Varnish Squid HTTP
Routing Mesh Erlang ( )
Dyno Grid Ruby
Dyno Grid Dyno Grid Ruby POSIX : Debian Ruby VM : MRI App Server : Thin Rack : Rack Middleware : Rack Middleware Freamwork : Rails, Sinatra etc …
Dyno Grid •  1Dyno 1CPU Core •  ” ” 1 100 •  1 Dyno •  • 
Dyno Grid •  Dyno Grid Erlang Routing Mesh •  Dyno Dyno
Dyno Grid •  Dyno Grid
API / CLI Heroku •  •  Dyno / •  Worker / •  etc
API / CLI Ruby JavaScript ThoughtWorks http://www.publickey1.jp/blog/11/ rubyjavascriptthoughtworks.html Technology Radar http://www.thoughtworks.com/articles/technology-radar- january-2011
GIT Heroku Git Push
Demo
Add-On Heroku /
Add-On •  Provision Consume Heroku Service Provider •  Add-On
    Dyno     1 Dyno $ /   1 Worker $ /     •  PostgreSQL –  DB   MemeCacheD   SSL, Domain, Cron, etc
[2011-17-C-4] Heroku & database.com
Heroku Parker Harris Heroku Heroku Heroku http://adnblog.salesforce.co.jp/2010/12/heroku-a524.html
  Ruby(Rack) Platform as a Service(PaaS)       Dyno Grid   Agile   Git   API / CLI   Salesforce.com  
: on-premise vs IaaS vs PaaS
: on-premise vs IaaS vs PaaS
: on-premise vs IaaS vs PaaS Mobile Server Mobile Server Mobile Server Web Server Web Server Web Server App Server App Server App Server Hyper V Server Hyper V Server Hyper V Server Security Server Security Server Security Server Operating System Operating System Operating System False Cloud &
: BeanSteak Heroku AWS Elastic Beanstalk Mobile Server Web Server App Server Hyper V Server Security Server Operating System AWS Elastic Beanstalk Beanstalk
Heroku
[2011-17-C-4] Heroku & database.com
[2011-17-C-4] Heroku & database.com
Any Language Any Platform Any Device
[2011-17-C-4] Heroku & database.com
10 1960s-1970s 1980s /
[2011-17-C-4] Heroku & database.com
Salesforce.com
Programma Real-time Packaging & Workflow and ble UI Form Builder Process Design Websites Java Runtime Upgrades free trial Real-Time Chatter Mobile Multi-Currency & Spring Trials ,Provisionin Components Deployment Language CMS Framework g & Management V1 V2 User Change Excel-to-App WYSIWYG Administration Management Editor Eclipse IDE Marketplace Apex ACID Relational Data Automatic Self Tuning Transactions & Integrated Data Integrated Identity & Data Global Search REST & SOAP Store Elasticity Query Optimizer Triggers Warehouse Analytics Tools Chatter API Security API APIs 3 Global Data Real-time 5 Minute Real-time Centers & ISO 27001 Proven Proven, Real- Transparent Seamless Sandbox Salesforce to Real Time Disaster Certified Security Reliability time Scalability Status Upgrades Environment Salesforce Back Ups Recovery Multitenant Kernel
Appforce Siteforce VMforce ISVforce Programma Real-time Packaging & Workflow and ble UI Form Builder Process Design Websites Java Runtime Upgrades free trial Real-Time Chatter Mobile Multi-Currency & Spring Trials ,Provisionin Components Deployment Language CMS Framework g & Management V1 V2 User Change Excel-to-App WYSIWYG Administration Management Editor Eclipse IDE Marketplace database.com Apex ACID Relational Data Automatic Self Tuning Transactions & Integrated Data Integrated Identity & Data Global Search REST & SOAP Store Elasticity Query Optimizer Triggers Warehouse Analytics Tools Chatter API Security API APIs 3 Global Data Real-time 5 Minute Real-time Centers & ISO 27001 Proven Proven, Real- Transparent Seamless Sandbox Salesforce to Real Time Disaster Certified Security Reliability time Scalability Status Upgrades Environment Salesforce Back Ups Recovery Multitenant Kernel
[2011-17-C-4] Heroku & database.com
87,200 1
70,000 26 Salesforce CIO
3 !! Force.com Force.com Sites Web 1,500 4,000 / Salesforce CRM
      ( )    
99.95% 1 4 300ms ISO27001 N+1 Trust SysTrust 99.95% SAS70 Type II < 300 ms/ ASP SaaS ( ) •  ( ) •  ( APAC) •  / •  • 
  “RDBMS”   API ” ”   Force.com –  UI –  Developer UI   –  •  O/R – 
RDB & Push 1 & API SAML SSO SOQL & OAuth2 (SOSL) API
Demo
Feed ER
  UI Force.com http://jp.force.com/
:( ) 3 1 $10 : ( ) 100 $10 : 100,000 50,000 / / : 100,000 / $10 150,000 / $10
Cloud Scale •  •  –  –  •  •  •  •  –  –  –  –  –  –  –  –  – 
Cloud Scale •  •  •  • 
  “RDBMS” –  Beyond Database –  & DB   –  87,000 •  Dell •  /
Ruby Meets Enterprise Alternative Trusted Agile Enterprise Open Social Ruby Authentication
Agenda   Ruby   Heroku   Database.com   2

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[2011-17-C-4] Heroku & database.com

  • 1. Heroku & Database.com Ruby Social Cloud : Technical Specialist at Salesforce.com Japan @mitsuhiro
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward- looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-K for the fiscal year ended January 31, 2010 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Ruby, JavaScript Hot Ruby JavaScript ThoughtWorks http://www.publickey1.jp/blog/11/ rubyjavascriptthoughtworks.html Technology Radar http://www.thoughtworks.com/articles/technology-radar- january-2011
  • 4. Ruby, JavaScript Hot Tier One: C#, Java, PHP, C++, Objective C, JavaScript, Python, C, Ruby, Perl and Shell Ranking Programming Languages by Size of Community and Number of Projects http://readwriteweb.com/hack/2010/12/ranking-programming-languages.php
  • 5. Ruby   Tim Bray –  •  •  Rails •  Time to Market •  •  •  –  •  Ruby Python JavaScript PHP Tim Bray http://builder.japan.zdnet.com/news/story/0,3800079086,20372827,00.htm
  • 6. Ruby Ruby •  Rubyist – Ruby •  Ruby – http://jp.rubyist.net/ – Ruby – http://rubybizcommons.jp/ •  • Ruby 2011 – http://rubykaigi.org/2011/ •  Ruby 01 – 4 10 – http://regional.rubykaigi.org/oedo01 • Etc…
  • 7. Ruby   –  –  Rails –  Time to Market –  –  –    –  Ruby Python JavaScript PHP Tim Bray http://builder.japan.zdnet.com/news/story/0,3800079086,20372827,00.htm
  • 10.   Ruby(Rack) Platform as a Service(PaaS)       No Vendor Lockin   Dyno Grid   node.js   Agile   Git Push   ?
  • 11.  Ruby & PaaS  HTTP & Cache  Ruting Mesh  Dyno Grid  SQL Database  Memory Cache
  • 12. Heroku AWS
  • 14. HTTP Cache Varnish Squid HTTP
  • 17. Dyno Grid Dyno Grid Ruby POSIX : Debian Ruby VM : MRI App Server : Thin Rack : Rack Middleware : Rack Middleware Freamwork : Rails, Sinatra etc …
  • 18. Dyno Grid •  1Dyno 1CPU Core •  ” ” 1 100 •  1 Dyno •  • 
  • 19. Dyno Grid •  Dyno Grid Erlang Routing Mesh •  Dyno Dyno
  • 20. Dyno Grid •  Dyno Grid
  • 21. API / CLI Heroku •  •  Dyno / •  Worker / •  etc
  • 22. API / CLI Ruby JavaScript ThoughtWorks http://www.publickey1.jp/blog/11/ rubyjavascriptthoughtworks.html Technology Radar http://www.thoughtworks.com/articles/technology-radar- january-2011
  • 23. GIT Heroku Git Push
  • 24. Demo
  • 26. Add-On •  Provision Consume Heroku Service Provider •  Add-On
  • 27.     Dyno     1 Dyno $ /   1 Worker $ /     •  PostgreSQL –  DB   MemeCacheD   SSL, Domain, Cron, etc
  • 29. Heroku Parker Harris Heroku Heroku Heroku http://adnblog.salesforce.co.jp/2010/12/heroku-a524.html
  • 30.   Ruby(Rack) Platform as a Service(PaaS)       Dyno Grid   Agile   Git   API / CLI   Salesforce.com  
  • 31. : on-premise vs IaaS vs PaaS
  • 32. : on-premise vs IaaS vs PaaS
  • 33. : on-premise vs IaaS vs PaaS Mobile Server Mobile Server Mobile Server Web Server Web Server Web Server App Server App Server App Server Hyper V Server Hyper V Server Hyper V Server Security Server Security Server Security Server Operating System Operating System Operating System False Cloud &
  • 34. : BeanSteak Heroku AWS Elastic Beanstalk Mobile Server Web Server App Server Hyper V Server Security Server Operating System AWS Elastic Beanstalk Beanstalk
  • 38. Any Language Any Platform Any Device
  • 40. 10 1960s-1970s 1980s /
  • 43. Programma Real-time Packaging & Workflow and ble UI Form Builder Process Design Websites Java Runtime Upgrades free trial Real-Time Chatter Mobile Multi-Currency & Spring Trials ,Provisionin Components Deployment Language CMS Framework g & Management V1 V2 User Change Excel-to-App WYSIWYG Administration Management Editor Eclipse IDE Marketplace Apex ACID Relational Data Automatic Self Tuning Transactions & Integrated Data Integrated Identity & Data Global Search REST & SOAP Store Elasticity Query Optimizer Triggers Warehouse Analytics Tools Chatter API Security API APIs 3 Global Data Real-time 5 Minute Real-time Centers & ISO 27001 Proven Proven, Real- Transparent Seamless Sandbox Salesforce to Real Time Disaster Certified Security Reliability time Scalability Status Upgrades Environment Salesforce Back Ups Recovery Multitenant Kernel
  • 44. Appforce Siteforce VMforce ISVforce Programma Real-time Packaging & Workflow and ble UI Form Builder Process Design Websites Java Runtime Upgrades free trial Real-Time Chatter Mobile Multi-Currency & Spring Trials ,Provisionin Components Deployment Language CMS Framework g & Management V1 V2 User Change Excel-to-App WYSIWYG Administration Management Editor Eclipse IDE Marketplace database.com Apex ACID Relational Data Automatic Self Tuning Transactions & Integrated Data Integrated Identity & Data Global Search REST & SOAP Store Elasticity Query Optimizer Triggers Warehouse Analytics Tools Chatter API Security API APIs 3 Global Data Real-time 5 Minute Real-time Centers & ISO 27001 Proven Proven, Real- Transparent Seamless Sandbox Salesforce to Real Time Disaster Certified Security Reliability time Scalability Status Upgrades Environment Salesforce Back Ups Recovery Multitenant Kernel
  • 46. 87,200 1
  • 47. 70,000 26 Salesforce CIO
  • 48. 3 !! Force.com Force.com Sites Web 1,500 4,000 / Salesforce CRM
  • 49.       ( )    
  • 50. 99.95% 1 4 300ms ISO27001 N+1 Trust SysTrust 99.95% SAS70 Type II < 300 ms/ ASP SaaS ( ) •  ( ) •  ( APAC) •  / •  • 
  • 51.   “RDBMS”   API ” ”   Force.com –  UI –  Developer UI   –  •  O/R – 
  • 52. RDB & Push 1 & API SAML SSO SOQL & OAuth2 (SOSL) API
  • 53. Demo
  • 54. Feed ER
  • 55.   UI Force.com http://jp.force.com/
  • 56. :( ) 3 1 $10 : ( ) 100 $10 : 100,000 50,000 / / : 100,000 / $10 150,000 / $10
  • 57. Cloud Scale •  •  –  –  •  •  •  •  –  –  –  –  –  –  –  –  – 
  • 58. Cloud Scale •  •  •  • 
  • 59.   “RDBMS” –  Beyond Database –  & DB   –  87,000 •  Dell •  /
  • 60. Ruby Meets Enterprise Alternative Trusted Agile Enterprise Open Social Ruby Authentication
  • 61. Agenda   Ruby   Heroku   Database.com   2