Write Articles, Not Blog Postings

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walkinglint > Even if you're the world's top expert, your worst posting will be below average, which will negatively impact on your brand equity. / You must change the game and create content that's so valuable that business users are willing to pay for it.

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Write Articles, Not Blog Postings

Summary: To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, ... Summary: To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers. I recently served as a "consultant's consultant," advising a world leader in his field on what to do about his website. In particular, this expert asked me whether he should start a weblog. I said no. You probably already