ECzine Dayï¼ã¤ã¼ã·ã¼ã¸ã³ã»ãã¤ï¼ã¨ã¯ãECzineã主å¬ããã«ã³ãã¡ã¬ã³ã¹åã®ã¤ãã³ãã§ããå¤åã®æ¿ããECæ¥çããã®æ¥ã«ãªã¢ã«ãªå ´ã«ãè¶ãããã ããã¨ã§ããã¬ã³ãããããã¯ã¹ãå¹ççã«çæéã§ç¶²ç¾ ããæ©ä¼ã¨ãã¦ããã ããã°å¹¸ãã§ãã
æ¦å½æ代ã«çªå ¥ããECãµã¤ãã è¿å¹´ãECãµã¤ãã¯ãµã¤ãå ã®ã³ã³ãã³ããå å®ããããECãµã¤ãã®ã¡ãã£ã¢åãã大ãã注ç®ããããã ã¢ãã売ãããã ãã®ãµã¤ãã§ã¯ãªããªã£ã¦ãã¾ãã ãã®ãã¡ãã£ã¢åãã§ã¯ããµã¤ãå ã®ã³ã³ãã³ããå å®ããããã¨ã§ååããµã¤ãèªä½ã«èå³ãæã£ã¦ããããèªåããã¾ãæ¥ããã¨æã£ã¦ããããECãµã¤ãä½ããéè¦ã«ãªã£ã¦ãã¾ãã ãããã話ãèãããã¨ã¯ãã£ã¦ããå ·ä½çã«ã©ã®ãããªãã¨ãè¡ããã¦ããã®ãåãããªãã¨ããæ¹ãå¤ãã®ã§ã¯ãªãã§ããããï¼ ä»åã¯ãECãµã¤ãã«ãããç¬èªã³ã³ãã³ãã®å®è·µäºä¾ãç´¹ä»ããã¨ã¨ãã«ãã¡ãã£ã¢åã®ã¡ãªããã«ã¤ãã¦èª¬æãããã¾ãã 1. ã©ã¤ãã¹ã¿ã¤ã«ãè¦ããã³ã³ãã³ãã®äºä¾ååã®é åãæ大éä¼ããã«ã¯ãã©ã¤ãã¹ã¿ã¤ã«ãè¦ãããã¨ãéè¦ã§ãããã®çæ´»ã®ãã¡ã³ã«ãªã£ã¦ããããã¨ãã§ããã°ãããã§ç´¹ä»ããã¦ããååãèªç¶ã¨è²·ããããªãã¾ãã
Google ã¢ããªãã£ã¯ã¹ãµããã2014ã5ææ«ã«éå¬ãããå¤ãã®Google ã¢ããªãã£ã¯ã¹ã®æ°æ©è½ãç´¹ä»ããã¾ãããæ¬è¨äºã§ã¯ããã®æ°æ©è½ã®ä¸ããç¹ã«Webæ å½è ãç¥ã£ã¦ããã¹ãæ©è½ã®ãæ¡å¼µeã³ãã¼ã¹ããããã¯ã¢ãããã¦6ã¤ç¹å¾´ãç´¹ä»ãã¾ããè¨äºå¾åã§ã¯å®è£ æ¹æ³ã解説ãã¾ãã ãæ¡å¼µeã³ãã¼ã¹ãã§å¯è½ã«ãªã£ã6ã¤ã®ç¹å¾´Google ã¢ããªãã£ã¯ã¹ã®eã³ãã¼ã¹è§£æãæ©è½å¼·åãã¦ãæ¡å¼µeã³ãã¼ã¹ãã¨ããå称ã§ãªãªã¼ã¹ããã¾ãããä»ã¾ã§ã®eã³ãã¼ã¹æ©è½ã¯å®äºãã注æã ããã¬ãã¼ããã¦ãã¾ããããæ°ãããªã£ããæ¡å¼µeã³ãã¼ã¹ãæ©è½ã§ã¯ã ååã®æ¤ç´¢ãã詳細ãã¼ã¸ã®é²è¦§ â ã«ã¼ãæå ¥ â æ±ºæ¸ ã¾ã§ã®ã¹ãããã確èªã§ããã«ãªã£ãããããµã¤ãã®ã³ã³ãã¼ã¸ã§ã³çã®æ¹åã«å¤§ãã«å½¹ç«ã¡ã¾ããã§ã¯ãå ·ä½çã«æ¡å¼µãããæ©è½ãè¦ã¦ããã¾ããããåç¹å¾´ãã¯ãªãã¯ããã¨ã詳ãã解説ã«é£ã³ã¾ãã 1ï¼è³¼å ¥ãã
Criteoï¼ã¯ãªããªï¼ã¯ãããã©ã¼ãã³ã¹åãã£ã¹ãã¬ã¤åºåã®ä¸ççãªãããã¤ãã¼ã§ããã¦ã¼ã¶ã¼ã®èå³ã«åããããã£ã¹ãã¬ã¤åºåã§ããµã¼ããã¼ã±ãã£ã³ã°ã®ãããªããã©ã¼ãã³ã¹ãå®ç¾ãã¾ããCriteoã®ç¹å¾´ã¯ãã«ãã´ãªã¬ãã«ã®å ¥æãã¦ã¼ã¶ã¼ã²ã¨ãã²ã¨ãã«ãã¼ã½ãã©ã¤ãºãããåºåãå§åçãªè¦æ¨¡ã®ãã©ãã£ãã¯ããµã¼ããã¼ã±ãã£ã³ã°ã«å¹æµãããã¹ãã¯ãªãã¯ã³ã³ãã¼ã¸ã§ã³ã¬ã¼ãã§ãã Criteoã¯å®å ¨ãªCPCï¼Cost per clickï¼èª²éã¢ãã«ã§ããåºå主æ§ã«ã¯ãããã¼ãã¯ãªãã¯ãããå ´åã«ã®ã¿ããå©ç¨æéããæ¯æãããã ãã¾ãããã£ã³ãã¼ã³ã®ROIãåä¸ãããããã«ãCOSï¼Cost of salesï¼ãCPAï¼Cost per acquisitionï¼ã§ææ¨ãè©ä¾¡ãã¦ããã¾ãã âCriteoã®CPCã¢ãã«ã¯ããã¼ãªã¹ã¯ã§ãã¤ãªã¿ã¼ã³ã§ããå質ã®é«ããªã¼ãã®ã¿ã¸ã®æ¯æããä¿éããã¦ãã¾
ãMarkeZineãã主å¬ãããã¼ã±ãã£ã³ã°ã»ã¤ãã³ããMarkeZine DayããMarkeZine AcademyããMarkeZine ãã¬ãã¢ã ã»ããã¼ãã® ææ°æ å ±ãã¯ãããæ§ã ãªã¤ãã³ãæ å ±ãã¾ã¨ãã¦ãç´¹ä»ãã¾ãã MarkeZine Day
ãMarkeZineãã主å¬ãããã¼ã±ãã£ã³ã°ã»ã¤ãã³ããMarkeZine DayããMarkeZine AcademyããMarkeZine ãã¬ãã¢ã ã»ããã¼ãã® ææ°æ å ±ãã¯ãããæ§ã ãªã¤ãã³ãæ å ±ãã¾ã¨ãã¦ãç´¹ä»ãã¾ãã MarkeZine Day
ãMarkeZineãã主å¬ãããã¼ã±ãã£ã³ã°ã»ã¤ãã³ããMarkeZine DayããMarkeZine AcademyããMarkeZine ãã¬ãã¢ã ã»ããã¼ãã® ææ°æ å ±ãã¯ãããæ§ã ãªã¤ãã³ãæ å ±ãã¾ã¨ãã¦ãç´¹ä»ãã¾ãã MarkeZine Day
ãMarkeZineãã主å¬ãããã¼ã±ãã£ã³ã°ã»ã¤ãã³ããMarkeZine DayããMarkeZine AcademyããMarkeZine ãã¬ãã¢ã ã»ããã¼ãã® ææ°æ å ±ãã¯ãããæ§ã ãªã¤ãã³ãæ å ±ãã¾ã¨ãã¦ãç´¹ä»ãã¾ãã MarkeZine Day
ãMarkeZineãã主å¬ãããã¼ã±ãã£ã³ã°ã»ã¤ãã³ããMarkeZine DayããMarkeZine AcademyããMarkeZine ãã¬ãã¢ã ã»ããã¼ãã® ææ°æ å ±ãã¯ãããæ§ã ãªã¤ãã³ãæ å ±ãã¾ã¨ãã¦ãç´¹ä»ãã¾ãã MarkeZine Day
ã¤ãã¼ã·ã§ããã³ã°ãåºåºæã販売ææ°æãªã©ã®ç¡æåãçºè¡¨ããã ããã«ããã¤ãã¼ã¸ã£ãã³ã¯çæçã«äºæ¡ååã®æ¸åã«ãªãã¨ãããã¨ã ããä¸é·æçã«ã¯åºåºæ°ãå¢å ãåæããè±å¯ã«ãªããã¨ã§åªä½ã¨ãã¦ã®ä¾¡å¤ãé«ã¾ããåºååå ¥çã§ä»ä»¥ä¸ã®åçãç®æãã¨ãã話ã å«ç¤¾é·ã®ç¸å¤ãããä¸æãªçºè¡¨ã®ä»æ¹ãããã®ããä¸éä¸è¬ã®åå¿ã¨ãã¦ã¯ãã¤ãã¼ã楽天ãã¤ã¶ãã«ããã£ããã¨ããæãæ¹ãããã¦ããããã ãããã®è©ä¾¡ã¯å°ã é大ã§ã¯ãªããã¨æãã決ãã¦è»½ãçºè¡¨ã§ã¯ãªããã¨ã¯äºå®ã ãããã¶ããå®æ ã«å³ããè©ä¾¡ã¨ã¯ãããªãã ç¡æãããªã ãç¡æãã¨ããè¨èã«å¼ããããã¦åéããããã«ãªãããä»åã®ã¤ãã¼ã·ã§ããã³ã°ã®çºè¡¨ã¯ãåºåºæã»è²©å£²ææ°æã»åºåçã§ç¨¼ãã§ãã売ãä¸ããã主ã«åºåã«ä¸æ¬åãã¦ç¨¼ãããã«ãã¾ããã¨ãã話ã ãåºåãåºãã®ã¯åºåºè èªèº«ã§ããã¡ããåºããªããã°ç¡æã ããã¤ãã¼ã·ã§ããã³ã°èªããåºåã§ç¨¼ãã¾
ãMarkeZineãã主å¬ãããã¼ã±ãã£ã³ã°ã»ã¤ãã³ããMarkeZine DayããMarkeZine AcademyããMarkeZine ãã¬ãã¢ã ã»ããã¼ãã® ææ°æ å ±ãã¯ãããæ§ã ãªã¤ãã³ãæ å ±ãã¾ã¨ãã¦ãç´¹ä»ãã¾ãã MarkeZine Day
FINDJOB! çµäºã®ãç¥ãã 2023å¹´9æ29æ¥ã«FINDJOB!ãçµäºãããã¾ããã ããã¾ã§FINDJOB!ããå©ç¨ããã ããä¼æ¥æ§ãæ±è·è æ§ãæ§ã ãªãé¢ä¿è æ§ã 大å¤é·ããFINDJOB!ããæ顧ããã ããèª ã«ãããã¨ããããã¾ããã IT/Webç³»ã®ä»äºãæ±äººãã¾ã åºãæ®åãã¦ããªãé ã«Find Job!ããªãªã¼ã¹ãã¦ãã ç´26å¹´éãå¤ãã®æ¹ã ã«æ¯ãã¦ããã ããéå¶ãç¶ãã¦ã¾ããã¾ããã 転è·æåã®ã声ãæ¡ç¨æåã®ã声ãªã©ãå¬ããè¨èãããããããã ãã¾ããã ã¾ãFINDJOB!çµç±ã§å ¥ç¤¾ãããæ¹ã人äºæ å½ã«ãªãã FINDJOB!ãéãã¦ãæ°ããªäººæã«åºä¼ããã¨ãã§ãããªã©ã ããããã®ãç¸ãã¤ãããã¨ãã§ããã®ã§ã¯ãªããã¨æã£ã¦ããã¾ãã 2023å¹´9æ29æ¥ããã£ã¦ãFINDJOB!ã¯ãã®æ´å²ã®å¹ãä¸ãããã¨ã¨ãªãã¾ãããã ä»å¾ããIT/Webæ¥çãã¯ãªã¨ã¤ãã£ã
PR 2.0ã®ç¾å ´ãã ãããPRæ代ãçããåºå ±ï¼ãã¼ã±ãã£ã³ã°ãã¼ã½ã³ã¸ å¤ãã®ä¼æ¥ã¦ã§ããµã¤ãã®ãªã¼ãã¼ãåºå ±é¨ã§ããã¨ããã®ã¯ããåç¥ã®ã¨ããã§ãã å¾æ¥ã®åºå ±ã®ä»äºã«æ°ãããµã¤ãã®éå¶ãå¢ããã¨åæã«ãã¤ã³ã¿ã¼ãããæ代ã®PRæ´»åã¨ãã¦ãã¹ã¡ãã£ã¢ã対象ã®åºå ±æ´»åããã¤ã³ã¿ã¼ããããéããããããã¹ãã¼ã¯ãã«ãã¼ã¨ã®ã³ãã¥ãã±ã¼ã·ã§ã³ã¸ã®å¤åã«ã対å¿ããªããã°ãªãã¾ããã åºå ±ã®ãããã§ãã·ã§ãã«ãã¦ã§ããµã¤ãã®ãªã¼ãã¼ã®ãããã§ãã·ã§ãã«ã«ãªãããã«ã¯ã大ããªæèæ¹é©ãå¿ è¦ã§ãã ãã®é£è¼ã§ã¯ã試è¡é¯èª¤ã®ä¸ãæåã®ã«ã¼ã«ãçºè¦ãã¤ã¤ããä¼æ¥ã®åºå ±æ å½è ãããæåã®ã«ã¼ã«ãå°ãåºãã¾ã§ã®ããã»ã¹ããã¦ãã¦ãã¬ãã¼ããã¦ãã¾ãã ç¥å å¼¥å¥åï¼æ ªå¼ä¼ç¤¾ãã¥ã¼ãºã»ãã¼ã»ã¦ã¼ 代表åç· å½¹ç¤¾é·ï¼ æ°é£è¼ã®è¨å¿µãã¹ã第1åã¯ãå½å æ大ç´ã®å¥åº·é¢é£ã®ECãµã¤ãã§ããã±ã³ã³ã¼ã³ã ãéå¶ããæ ªå¼
2024å¹´4æ1æ¥ãããSupershipæ ªå¼ä¼ç¤¾ã¯è¦ªä¼ç¤¾ã§ããSupershipãã¼ã«ãã£ã³ã°ã¹æ ªå¼ä¼ç¤¾ã«å¸ååä½µããã¾ããã åä½µã«ä¼´ããåç¶ä¼ç¤¾ã§ããSupershipãã¼ã«ãã£ã³ã°ã¹ã¯ç¤¾åãSupershipã«å¤æ´ããæ°ããªçµå¶ä½å¶ãçºè¶³ãã¾ãããæ¬ä»¶ã«é¢ãã詳細ã¯ããã¬ã¹ãªãªã¼ã¹ãã確èªãã ããã 2024å¹´4æ1æ¥ãããSupershipæ ªå¼ä¼ç¤¾ã¯è¦ªä¼ç¤¾ã§ããSupershipãã¼ã«ãã£ã³ã°ã¹æ ªå¼ä¼ç¤¾ã«å¸ååä½µããã¾ããã åä½µã«ä¼´ããåç¶ä¼ç¤¾ã§ããSupershipãã¼ã«ãã£ã³ã°ã¹ã¯ç¤¾åãSupershipã«å¤æ´ããæ°ããªçµå¶ä½å¶ãçºè¶³ãã¾ããã æ¬ä»¶ã«é¢ãã詳細ã¯ããã¬ã¹ãªãªã¼ã¹ãã確èªãã ããã
ã売ãããããé販ãããã£ã¦ãããã¨ã«ä»®èª¬ãªãï¼ ã¯ã£ããè¨ããã ä»ã®ããããã¼ã±ãã£ã³ã°ã®å¸¸èã¯ééãã ããã§ããã å¤ãã®ãããé販ã¯ãåºå代çåºãå¶ä½ä¼ç¤¾ãã·ã¹ãã ä¼ç¤¾ã®è¨ããããã¾ã¾ã«ããªã·ã£ã¬ãªåºåå稿ï¼ããã¼ï¼ãä½ãããã¬ã¤ãªæ¬ãµã¤ãï¼ECãµã¤ãï¼ãä½ããã·ã§ããã³ã°ã«ã¼ãã®ã·ã¹ãã ãå°å ¥ããããã°ã売ãä¸ããä¸ããã¨æã£ã¦ããã ããããçµ±è¨çã«æ¥æ¬ã®ç´9å²ã®ãããé販äºæ¥ãå®ã¯èµ¤åã ã¨è¨ããã¦ãããæ°å¹´åã«å¤¢è¦ã¦ã¯ããã®ãããé販äºæ¥ã«æãåºãã¦ã¿ããã®ã®ããã¿ãéãã¦ã¿ãã¨ã貧ä¹ãããé販ãã«ãªã£ã¦ããä¼ç¤¾ã°ããã ããã£ã¨ããã¨ãçéã®ããããã¼ã±ãã£ã³ã°ã®â常èâã§ãã£ã¦ããä¼ç¤¾ã»ã©å¤±æãã¦ããã ãã®ä¸æ¹ã§ããããé販ã§50ååã100ååã¨ç¨¼ãã§å¤§å²ããã¦ããã売ãããããé販ããä¸ã®ä¸ã«ãããããããç§ã®ã¯ã©ã¤ã¢ã³ããã¡ã¯ã¾ãã«ããã ã ã§ã¯ããªãâ売ããããã
ã¢ãã£ãªã¨ã¤ã¿ã¼ã®ææºç³è«è¨±å¯ã®éè¦æ§ã«é¢ãã¦ã¯ãã§ã«ãã®é£è¼ã§è¿°ã¹ãããããã ãã§å®å¿ãã¦ã¯ãããªãããã®æãã®æã§ä¸æ£ã«ã³ããã·ã§ã³ï¼ææå ±é ¬ï¼ãå¾ããã¨ããæªè³ªãªã¢ãã£ãªã¨ã¤ã¿ã¼ã®æå£ãå¼ãç¶ãç´¹ä»ãã¦ãããã ææ確å®ã¾ã§å¼ã延ã°ãæªç¥æµé·ããã¢ãã£ãªã¨ã¤ãã管çãã¦ãããããECãµã¤ãã®æ å½è ããè¿åã®ä¼ç¥¨ã¨ã¢ãã£ãªã¨ã¤ãã®ã¬ãã¼ããç §åãã¦ãã¦ãããããªãã¨ã«æ°ã¥ããããã§ã«ç· ãã¦å ±é ¬ãæ¯æã£ããããã¢ãã£ãªã¨ã¤ã¿ã¼ã®ææã大éã«è¿åããã¦ããã®ã ãé常ã¯ãææã確å®ããããã«ã¯ãè¿åãå¯è½ãªæéãéãã¦ããã¯ããªã®ã ãããªããææã®ç¢ºå®å¾ã«è¿åããã¦ããã®ã ã ä¸è¬çãªASPã§ã¯ãã¢ãã£ãªã¨ã¤ããµã¤ããéãã¦ååãè³¼å ¥ããã¦ããããã«å ±é ¬ãæ¯æãããããã§ã¯ãªãããã£ã³ã»ã«ãè¿åã®å¯è½æ§ãèæ ®ãã¦ãä¸å®ã®æéãç½®ãã¦ãã売ãä¸ãã確å®ãããã¢ãã£ãªã¨ã¤ã¿ã¼ã«å ±é ¬ãæ¯æãä»çµã¿
ãMarkeZineãã主å¬ãããã¼ã±ãã£ã³ã°ã»ã¤ãã³ããMarkeZine DayããMarkeZine AcademyããMarkeZine ãã¬ãã¢ã ã»ããã¼ãã® ææ°æ å ±ãã¯ãããæ§ã ãªã¤ãã³ãæ å ±ãã¾ã¨ãã¦ãç´¹ä»ãã¾ãã MarkeZine Day
ãªãªã¼ã¹ãé害æ å ±ãªã©ã®ãµã¼ãã¹ã®ãç¥ãã
ææ°ã®äººæ°ã¨ã³ããªã¼ã®é ä¿¡
å¦çãå®è¡ä¸ã§ã
j次ã®ããã¯ãã¼ã¯
kåã®ããã¯ãã¼ã¯
lãã¨ã§èªã
eã³ã¡ã³ãä¸è¦§ãéã
oãã¼ã¸ãéã
{{#tags}}- {{label}}
{{/tags}}