æ¥æ¬ãã¬ããç³»ååºå¹¹4å±ãçµå¶çµ±åããã¯ã¼ãã©ã³ã¹ã§ææ ªä¼ç¤¾ã«èªå£²ã¨ä¸äº¬ã®ååãæ®ãç¦å²¡ã¨æå¹ã¯Fã¨Sã§çç¥ããã
ãªãªã¨ã³ã¿ã«ã©ã³ãããã決ç®çºè¡¨ã¨ä¸æçµå¶è¨ç»ãçºè¡¨ããã¦ããã®ã§ãè¦ã¦ã¿ã¾ãããæ°ããã¢ãã©ã¯ã·ã§ã³ã®è¨ç»ãªããããã©è¦ããã¦ãã£ã¦ãèå³æ·±ãã£ããããã®ã§ãããã¨ã«ãããå©ççããããã§ãã 決ç®çºè¡¨ãï¼ãhttp://www.olc.co.jp/news/olcgroup/20140428_04.pdf 売ä¸ã4,000åãããã®ã«ãããã«20ï¼ ä¼¸ã°ãã¦ããã¨ãããããæé·åï¼ ä¸äººãããã®å£²ä¸é«ãé 調ã«ä¼¸ã³ã¦ãã¾ãã11,076åã確ãã«1åè¡ãã¨1人ããããã®ãããã¯ä½¿ããªããã¨ç´å¾ã®éé¡ã大人ãå¢ããã¨ä¸äººããã売ä¸ã¯å¢ãã¾ããã 売ä¸é«ã伸ã³ãè¦å ã¯ãæ±äº¬ãã£ãºãã¼ãªã¾ã¼ã30å¨å¹´è¨å¿µã人件費ã¨åºå®è²»ã»è«¸çµè²»ã«85åçªã£è¾¼ãã§ãå¶æ¥å©çã286åå¢ããã¾ãããåç´è¨ç®ã§ROI 330ï¼ ï¼ãããï¼æºä¸ã§ããè¦ããã¨ç¡ãæ°å¤wï¼ï¼ï¼ ããã«äºæ¥ãã¾ããããã 売ä¸é«649åã«å¯¾ã
â ããã¬ãCMã使ãããªããããã¦ã¼ã¶ã¼å¢å ãARPPUä½ä¸ã¯éå®ç 4Qã«ã¯åã®å ¨å½å±éãã¬ãCMãå®æ½ããç¹ã«ãã®ååæã¯ãã¬ãCMã使ãããªããããã«ãªã£ããã¨ã大ããææãã¨ãããCMå¹æã§ãé»ç«ã®ã¦ã£ãºãã®äººæ°ãä¸æããå ¨ä½ã®QAUï¼ãã¦ã³ãã¼ããã7æ¥ä»¥ä¸çµéããã¦ã¼ã¶ã¼ã対象ã«éè¨ããååæã¢ã¯ãã£ãã¦ã¼ã¶ã¼æ°ï¼ãç´235ä¸ã«æ¥æ¡å¤§ããããQAUãããã®å£²ä¸é«ï¼ARPQUï¼ã¯åååææ¯12.8ï¼ æ¸ã®2400åå¼·ã¨é«ãæ°´æºãç¶æãããé常ãåºå宣ä¼ã«ããæ¥æ¿ãªã¦ã¼ã¶ã¼æ°ã®å¢å ã¯ARPPUã®ä½ä¸ãæããããããã12ï¼ ç¨åº¦ã®ä½ä¸ã«ã¨ã©ã¾ã£ããã¨ããããæ°è¦ã¦ã¼ã¶ã¼ã®æ©æ課éã¨ãCMã«ããæ¢åã¦ã¼ã¶ã¼ã®æ´»æ§åã®ã両é¢ãæ©è½ãããã¨ã®è¦æ¹ã示ããã 説æä¼ã®ä¼å ´ããã¯ããã¬ãCMã§æ¢åã¦ã¼ã¶ã¼ã®ARPPUã®ä¸æãå é£ãããã²ã¼ã ã®è³å³æéãæ©ãã¦ããã®ã§ã¯ãªãããã¨ã®è³ªåãåºããåç·
é¨ã®ä¸ã¸ã§ã®ã³ã°ãããï¼´ã·ã£ããé¨ã§éããªã£ã¦ä¹³é¦ã«æ¦ãã¦ããã¾ãããªããªãã¦ããéæã®åå¾ã§ãããã¿ãªãããå æ°ã§ããããã ãã¦ãæ¬æ¥ãLINEããããä¸å ´ããããªãã¦ãã¥ã¼ã¹ãæµããæ価ç·é¡1å åãªãã¦ããè¨äºãè¸ã£ã¦ãã¾ãããTwitterãIPOãç§èªã¿ã«ãªããæ価ç·é¡1å å以ä¸ã®ã®ã¹ã¿ã¼ãã«ãªããããªæ°é ã§ããããã¼ãå ããªãã¦ç°¡åã«è¨ãã¾ããã©ããããéé¡ã§ããããGoogleå çã30å åã ã¨ãAppleã45å åã ã¨ãããããããããã¾ãããæã ã¯éã®èµãã®ã¤ã¾ã¿ãå¤ä¸ãã£ãã ãã§å³å¾å·¦å¾ãã¦ãããããªç¶æ³ã§ãããçãããç¸å½ãããããããªãã¨æãã¾ããããã§ãã¼ãããããªã¿ãªããã®ããã«ã¤ãã«ç«ã¡ä¸ããã¾ããã ãªãã¨ã¼ããåæã«ä¸çã®ãããä¼æ¥æ価ç·é¡ãã¹ã100ãä½æãã¦ã¿ã¾ãããå æ¥ãå½å ã®ãããä¼æ¥ã®æ価ç·é¡ã©ã³ãã³ã°ãç¬æã¨åè¦ã§ä½æãã¦ããç´1é±éãã¤ãã«ä¸
é ãã°ããªããã6/24ã«ã¯ã¬ãã£ã»ã¾ã³æ§ã¨ãæ¥æ¬ã§å§ãã¦ã®CLOãã¸ãã¹ãå§åããããã¨ãã§ãã¾ããã » ã¯ã¬ãã£ã»ã¾ã³ã¨ã«ã³ã ããã«ã¼ã決æ¸é£ååãµã¼ãã¹ãã»ã¾ã³CLOãã6æ24æ¥ããéå§ ããã¾ã§æ¥ãã®ã«1年以ä¸ãããã¾ããã é·ä¸å ´ã¯è¦æãã¦ãã¾ãããããªããªãããã©ãï¼å¹´ã§ããã ãªãã¨ãªãã§ãããæè¿ããããããã³ãã£ã¼ã¨å¤§æä¼æ¥ã®ææºãå¢ãã¦ããå°è±¡ãããã¾ãã ä»å¾ããããäºä¾ã¯ãã£ã¨å¢ãã¦ããã¯ãã§ããã£ã¨ã¨ã³ã¸ãã¢ã«ãããããä¸çãç¥ã£ã¦ãããããã¨æããåè·ãç 究éçºãä»äºã§ãã¾ãã§Biz Devï¼å¶æ¥å«ãï¼ããã£ããã¨ããªãç§ããã©ã®ããã«å¤§ããªã«ã¼ãä¼ç¤¾ã¨ä»äºãã§ããããã«ãªã£ããããã®ï¼å¹´ã§è¦å´ããç¹ã工夫ããç¹ãã¾ã¨ãããã éçºãæä¼ããªãããä¸æ°ã«æ¥çç¥èãè©°ãè¾¼ã ãã¨ãã¨Marketgeekã¨ãããµã¤ããéçºãã¦ãã¦ã証å¸æ¥çã®ãã¨ã¯ãªãã¨ãªããã
ãMarkeZineãã主å¬ãããã¼ã±ãã£ã³ã°ã»ã¤ãã³ããMarkeZine DayããMarkeZine AcademyããMarkeZine ãã¬ãã¢ã ã»ããã¼ãã® ææ°æ å ±ãã¯ãããæ§ã ãªã¤ãã³ãæ å ±ãã¾ã¨ãã¦ãç´¹ä»ãã¾ãã MarkeZine Day
ç§ãå±ãã¦ããç£æ¥ã¯è³ç£éç¨æ¥ã§ãç§ã¯ã²ãµã¿æä¿¡ã¨ããå人æè³å®¶ã®ããã®æè³ä¿¡è¨ãæä¾ãã¦ãã¾ããã¨ããããæ績ãããã¦ããã¼ã±ãã£ã³ã°ã«ã¯ã¨ã¦ãè¦å´ããã¦ãã¦ãªããªããéãéã¾ããªããã©ããããããããã®äººã«æ³¨ç®ããã¦ããããã®ãããæ¥ã èãã¦ãã¾ãã ä¸æ¹ã§ããã®æ¥çã§ã®æ大ã®ãããååã¯ãæ¯æåé åæè³ä¿¡è¨ã§ããå®ã¯ãã®ååã¯éèåºãã販売ã«ä¼´ãè¦å¶ãããããä»å¾ã¯ä»ã¾ã§ã®ããã«å£²ãããã©ããã¯ãããã¾ãããããã®5å¹´éãããä½å åãã®å人éèè³ç£ããã®ååã«æµãã¦ããã¾ãããããããããªããã®ååããããªã«å£²ããã®ããæ¬å½ã®çç±ã¯60æ³ä»¥ä¸ã®é«é½¢è 層ã®å¤ç¬ãåããããã ãã¨ããã®ãç§ã®è¦è§£ã§ãã éè«ãããããããã°å¶æ¥æ績ã¯ããã æ¥æ¬ã®æè³ä¿¡è¨ã®è²©å£²ã®ç¾ç¶ã¯ä»¥ä¸ã®ãããªãã®ã§ãã大éè¡ã大証å¸ä¼ç¤¾ã®è¥æã®å¶æ¥ãèªåã®ãçºããããå©ããä¸ä»£ã®ãèªå® ã«è¨ªåããã¾ããå½¼ããããããå
ãªãªã¼ã¹ãé害æ å ±ãªã©ã®ãµã¼ãã¹ã®ãç¥ãã
ææ°ã®äººæ°ã¨ã³ããªã¼ã®é ä¿¡
å¦çãå®è¡ä¸ã§ã
j次ã®ããã¯ãã¼ã¯
kåã®ããã¯ãã¼ã¯
lãã¨ã§èªã
eã³ã¡ã³ãä¸è¦§ãéã
oãã¼ã¸ãéã
{{#tags}}- {{label}}
{{/tags}}