Tags: switching

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Wednesday, January 31st, 2024

Switching costs

Cory has published the transcript of his talk at the Transmediale festival in Berlin. It’s all about enshittification, and what we can collectively do to reverse it.

He succinctly describes the process of enshittification like this:

First, platforms are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

More importantly, he describes the checks and balances that keep enshittification from happening, all of which have been dismantled over time: competition, regulation, self-help, and workers.

One of the factors that allows enshittification to proceed is a high switching cost:

Switching costs are everything you have to give up when you leave a product or service. In Facebook’s case, it was all the friends there that you followed and who followed you. In theory, you could have all just left for somewhere else; in practice, you were hamstrung by the collective action problem.

It’s hard to get lots of people to do the same thing at the same time.

We’ve seen this play out over at Twitter, where people I used to respect are still posting there as if it hasn’t become a cesspool of far-right racist misogyny reflecting its new owner’s values. But for a significant amount of people—including myself and anyone with a modicum of decency—the switching cost wasn’t enough to stop us getting the hell out of there. Echoing Robin’s observation, Cory says:

…the difference between “I hate this service but I can’t bring myself to quit it,” and “Jesus Christ, why did I wait so long to quit? Get me the hell out of here!” is razor thin.

If users can’t leave because everyone else is staying, when when everyone starts to leave, there’s no reason not to go, too.

That’s terminal enshittification, the phase when a platform becomes a pile of shit. This phase is usually accompanied by panic, which tech bros euphemistically call ‘pivoting.’

Anyway, I bring this up because I recently read something else about switching costs, but in a very different context. Jake Lazaroff was talking about JavaScript frameworks:

I want to talk about one specific weakness of JavaScript frameworks: interoperability, or the lack thereof. Almost without exception, each framework can only render components written for that framework specifically.

As a result, the JavaScript community tends to fragment itself along framework lines. Switching frameworks has a high cost, especially when moving to a less popular one; it means leaving most of the third-party ecosystem behind.

That switching cost stunts framework innovation by heavily favoring incumbents with large ecosystems.

Sounds a lot like what Cory was describing with incumbents like Google, Facebook, Twitter, and Amazon.

And let’s not kid ourselves, when we’re talking about incumbent client-side JavaScript frameworks, we might mention Vue or some other contender, but really we’re talking about React.

React has massive switching costs. For over a decade now, companies have been hiring developers based on one criterion: do they know React?

“An expert in CSS you say? No thanks.”

“Proficient in vanilla JavaScript? Don’t call us, we’ll call you.”

Heck, if I were advising someone who was looking for a job in front-end development (as opposed to actually being good at front-end development; two different things), I’d tell them to learn React.

Just as everyone ended up on Facebook because everyone was on Facebook, everyone ended up using React because everyone was using React.

You can probably see where I’m going with this: the inevitable enshittification of React.

Just to be clear, I’m not talking about React getting shittier in terms of what it does. It’s always been a shitty technology for end users:

React is legacy tech from 2013 when browsers didn’t have template strings or a BFCache.

No, I’m talking about the enshittification of the developer experience …the developer experience being the thing that React supposedly has going for it, though as Simon points out, the developer experience has always been pretty crap:

Whether on purpose or not, React took advantage of this situation by continuously delivering or promising to deliver changes to the library, with a brand new API being released every 12 to 18 months. Those new APIs and the breaking changes they introduce are the new shiny objects you can’t help but chase. You spend multiple cycles learning the new API and upgrading your application. It sure feels like you are doing something, but in reality, you are only treading water.

Well, it seems like the enshittification of the React ecosystem is well underway. Cassidy is kind of annoyed at React. Tom is increasingly miffed about the state of React releases, and Matteo asks React, where are you going?

Personally, I would love it if more people were complaining about the dreadful user experience inflicted by client-side React. Instead the complaints are universally about the developer experience.

I guess doing the right thing for the wrong reasons is fine. It’s just a little dispiriting.

I sometimes feel like I’m living that old joke, where I’m the one in the restaurant saying “the food here is terrible!” and most of my peers are saying “I know! And such small portions!”

Tuesday, August 16th, 2022

Alternative stylesheets

My website has different themes you can choose from. I don’t just mean a dark mode. These themes all look very different from one another.

I assume that 99.99% of people just see the default theme, but I keep the others around anyway. Offering different themes was originally intended as a way of showcasing the power of CSS, and specifically the separation of concerns between structure and presentation. I started doing this before the CSS Zen Garden was created. Dave really took it to the next level by showing how the same HTML document could be styled in an infinite number of ways.

Each theme has its own stylesheet. I’ve got a very simple little style switcher on every page of my site. Selecting a different theme triggers a page refresh with the new styles applied and sets a cookie to remember your preference.

I also list out the available stylesheets in the head of every page using link elements that have rel values of alternate and stylesheet together. Each link element also has a title attribute with the name of the theme. That’s the standard way to specify alternative stylesheets.

In Firefox you can switch between the specified stylesheets from the View menu by selecting Page Style (notice that there’s also a No style option—very handy for checking your document structure).

Other browsers like Chrome and Safari don’t do anything with the alternative stylesheets. But they don’t ignore them.

Every browser makes a network request for each alternative stylesheet. The request is non-blocking and seems to be low priority, which is good, but I’m somewhat perplexed by the network request being made at all.

I get why Firefox is requesting those stylesheets. It’s similar to requesting a print stylesheet. Even if the network were to drop, you still want those styles available to the user.

But I can’t think of any reason why Chrome or Safari would download the alternative stylesheets.

Thursday, February 6th, 2020

Switching to Firefox | Brad Frost

Like Brad, I switched to Firefox for web browsing and Duck Duck Go for searching quite a while back. I highly recommend it.

Wednesday, March 20th, 2019

switching.social – Ethical alternatives to popular sites and apps

For full hipster points, make sure you’re using these services, and then casually drop them into conversation by saying “Yeah, it’s a pretty obscure service; you probably haven’t heard of it…”

Thursday, August 2nd, 2018

Switching

Chris has written about switching code editors. I’m a real stick-in-the-mud when it comes to switching editors. Partly that’s because I’m generally pretty happy with whatever I’m using (right now it’s Atom) but it’s also because I just don’t get that excited about software like this. I probably should care more; I spend plenty of time inside a code editor. And I should really take the time to get to grips with features like keyboard shortcuts—I’m sure I’m working very inefficiently. But, like I said, I find it hard to care enough, and on the whole, I’m content.

I was struck by this observation from Chris:

When moving, I have to take time to make sure it works pretty much like the old one.

That reminded me of a recent switch I made, not with code editors, but with browsers.

I’ve been using Chrome for years. One day it started crashing a lot. So I decided to make the switch to Firefox. Looking back, I’m glad to have had this prompt—I think it’s good to shake things up every now and then, so I don’t get too complacent (says the hypocrite who can’t be bothered to try a new code editor).

Just as Chris noticed with code editors, it was really important that I could move bookmarks (and bookmarklets!) over to my new browser. On the whole, it went pretty smoothly. I had to seek out a few browser extensions but that was pretty much it. And because I use a password manager, logging into all my usual services wasn’t a hassle.

Of all the pieces of software on my computer, the web browser is the one where I definitely spend the most time: reading, linking, publishing. At this point, I’m very used to life with Firefox as my main browser. It’s speedy and stable, and the dev tools are very similar to Chrome’s.

Maybe I’ll switch to Safari at some point. Like I said, I think it’s good to shake things up and get out of my comfort zone.

Now, if I really wanted to get out of my comfort zone, I’d switch operating systems like Dave did with his move to Windows. And I should really try using a different phone OS. Again, this is something that Dave tried with his switch to Android (although that turned out to be unacceptably creepy), and Paul did it ages ago using a Windows phone for a week.

There’s probably a balance to be struck here. I think it’s good to change code editors, browsers, even operating systems and phones every now and then, but I don’t want to feel like I’m constantly in learning mode. There’s something to be said for using tools that are comfortable and familiar, even if they’re outdated.

Sunday, March 3rd, 2013

Creating a physical internet to save money and energy on logistics

I remember a talk and discussion at SxSW a few years back about trying to improve the efficiency of trade networks by making them more web-like: there are ships full of empty cargo containers, simply because companies insist on using the container with their logo on it. I really, really like the idea of applying the principles of packet-switching to physical networks.

But here’s the hard part:

The technology is not a problem. We could do it all in 10 years. It’s the business models and the mental models in people’s minds.