If you start with a high-quality, legible, free typeface and experiment with size, weight, colour, line height, and (subtle) letter spacing, you might find these free options will get you further than you’d think. These are professional fonts crafted and maintained by experts and they can help your content land the way it deserves to.
Mark Simonson goes into the details of his lovely new typeface Proxima Sera.
This font is a crossover of different font types: it is semi-condensed, semi-rounded, semi-geometric, semi-din, semi-grotesque. It employs minimal stoke thickness variations and a semi-closed aperture.
The history and restoratin of a neglected typeface, complete with this great explanation of optical sizing:
Nix illustrated the point with an analogy: “Imagine if we all decided that 10-year-old boys would be the optimal human form,” he says. “Rather than having babies, we just shrunk 10-year-old boys to baby size, and enlarge them to the size of a full grown man. That’s kind of what we’re combatting.”
Here’s an interesting twist on variable fonts: one of variable axes is serificity …serificousness …serifness. The serifs. The serifs, is what I’m trying to say.
One small point: it seems a bit of a shame that there are separate files for regular and italic—it would’ve been nice to have a variable axis for italicity …italicousness …ah, screw it.
Two new typefaces, designed to be deliberately lacking in expression.
The write-up of the making of the typefaces is as open and honest as the finished output. This insight into the design process rings very, very true:
Post rationalisation is an open secret in the design industry. Only when a project is finished can it be written up, the messy process is delineated and everything seems to follow a logical sequence up until the final thing is unveiled, spotless and perfect.
However, I suspect the process is largely irrational for most designers. There is a point where all the input has been processed, all the shit drawings, tenuous concepts and small ideas have been thrown away and you just work towards the finish, too exhausted and distracted to even know if it’s worth anything or not. And, if you’re lucky, someone or something will come along and validate the work.