The creator economy trap: why building on someone else’s platform is a dead end — Joan Westenberg
Craig and Jason are walking the walk here:
- Build your own damn platform.
- Treat social media like the tool it is.
- Build your technical skills.
Craig and Jason are walking the walk here:
- Build your own damn platform.
- Treat social media like the tool it is.
- Build your technical skills.
What podcasting holds in the promise of its open format is the proof that an open web can still thrive and be relevant, that it can inspire new systems that are similarly open to take root and grow. Even the biggest companies in the world can’t displace these kinds of systems once they find their audiences.
The modern web is constantly, endlessly hoovering up massive amounts of data about you, only some of which is correct, and then feeding you its best guess of what will glue your eyeballs to the screen just a little bit longer, no matter what that is, whether it’s actually good for you or not.
The web wasn’t inevitable – indeed, it was wildly improbable. Tim Berners Lee’s decision to make a new platform that was patent-free, open and transparent was a complete opposite approach to the strategy of the media companies of the day. They were building walled gardens and silos – the dialup equivalent to apps – organized as “branded communities.” The way I experienced it, the web succeeded because it was so antithetical to the dominant vision for the future of the internet that the big companies couldn’t even be bothered to try to kill it until it was too late.
Companies have been trying to correct that mistake ever since.
A great round-up from Cory, featuring heavy dollops of Anil and Aaron.
Mobile phones and the “app economy”, an environment controlled by exactly two companies and designed to extract a commission from almost every interaction and to promote native and not-portable applications over web applications. But we also see the same behaviour from so-called “native to the web” companies like Facebook who have explicitly monetized reach, access and discovery. Facebook is also the company that gave the world React which is difficult not to understand as deliberate attempt to embrace and extend, to redefine, HTML itself.
Perversely, nearly everything about the mobile/app economy is built on, and designed to use, HTTP precisely because it’s a common and easy to implement standard free and unencumbered by licensing.
We’re in a rare moment when a shift just may be possible; the previously intractable and permanent-seeming systems and platforms are showing that they can be changed and moved, and something new could actually grow.
The fix for the internet isn’t to shut down Facebook or log off or go outside and touch grass. The solution to the internet is more internet: more apps, more spaces to go, more money sloshing around to fund more good things in more variety, more people engaging thoughtfully in places they like. More utility, more voices, more joy.
A great rousing—practical—speech from Cory.
Once a privately owned, centralized platform closes its public APIs, the platform will invariably lose any usablity except for people who publicly or privately admire Hitler.
So much ink spilled supposedly explaining what “the web platform” is …when the truth is you can just swap in the “the web” every time that phrase is used here or anywhere else.
Anyway, the gist of this piece is: the web is good, actually.
Mastodon is not a platform. Mastodon is just a tiny part of a concept many have been dreaming about and working on for years. Social media started on the wrong foot. The idea for the read/write web has always been different. Our digital identities weren’t supposed to end up in something like Twitter or Facebook or Instagram.
Decentralisation, Federation, The Indie Web: There were many groups silently working on solving the broken architecture of our digital social networks and communication channels – long, long before the “web 3” dudes tried to reframe it as their genius new idea.
I’ve been a part of this for many years until I gave up hope. How would you compete against the VC money, the technical and economical benefits of centralised platforms? It was a fight between David and Gloiath. But now Mastodon could be the stone.
Wouldn’t it be nice to have a site that’s not run by an amoral billionaire chaos engine, or algorithmically designed to keep you doomscrolling in a state of fear and anger, or is essentially spyware for governments and/or corporations? Wouldn’t it be nice not to have ads shoved in your face every time you open an app to see what your friends are up to? Wouldn’t it be nice to know that when your friends post something, you’ll actually see it without a social media platform deciding whether to shove it down your feed and pump that feed full of stuff you didn’t ask for?
Wouldn’t that be great?
Your easy guide to starting a new blog.
A blog is an easy way to get started writing on the web. Your voice is important: it deserves its own site. The more people add their unique perspectives to the web, the more valuable it becomes.
It turns out that in 2022, for a lot of apps, the dream of write once run anywhere has finally arrived.
Every year browsers and web technologies become more capable and more powerful. Every year there are more kinds of app that you can make cross platform.
So before you start your next project, why don’t you take a look at cross platform web apps. Maybe they aren’t right for your project, but maybe, like me, you’ll discover that you can code once and run everywhere. And I think that’s amazing.
The result of adding more constraints means that the products have a broader appeal due to their simple interface. It reminds me of a Jeremy Keith talk I heard last month about programming languages like CSS which have a simple interface pattern:
selector { property: value }
. Simple enough anyone can learn. But simple doesn’t mean it’s simplistic, which gives me a lot to think about.
Twitter’s only conclusion can be abandonment: an overdue MySpace-ification. I am totally confident about this prediction, but that’s an easy confidence, because in the long run, we’re all MySpace-ified.
What Robin said.
Thanks to the mistrust of big tech, the creation of better tools for developers, and the weird and wonderful creativity of ordinary people, we’re seeing an incredibly unlikely comeback: the web is thriving again.
Smart analysis from Anil, though I’m not sure I’d agree with his emphasis on tools and frameworks—it’s the technology built into browsers that has really come along in leaps and bounds, allowing people to do more with less code.
But then there’s this:
So if we have the tech, then why hasn’t it happened already? The biggest thing that may be missing is just awareness of the modern web’s potential. Unlike the Facebooks and Googles of the world, the open, creative web doesn’t have a billion-dollar budget for promoting itself. Years of control from the tech titans has resulted in the conventional wisdom that somehow the web isn’t “enough”, that you have to tie yourself to proprietary platforms if you want to build a big brand or a big business.
True! Anil also points to an act of rebellion and resistance:
Get your own site going, though, and you’ll have a sustainable way of being in control of your own destiny online.
Obviously, no one does this, I recognize this is a very niche endeavor, but the art and craft of maintaining a homepage, with some of your writing and a page that’s about you and whatever else over time, of course always includes addition and deletion, just like a garden — you’re snipping the dead blooms. I do this a lot. I’ll see something really old on my site, and I go, “you know what, I don’t like this anymore,” and I will delete it.
But that’s care. Both adding things and deleting things. Basically the sense of looking at something and saying, “is this good? Is this right? Can I make it better? What does this need right now?” Those are all expressions of care. And I think both the relentless abandonment of stuff that doesn’t have a billion users by tech companies, and the relentless accretion of garbage on the blockchain, I think they’re both kind of the antithesis, honestly, of care.
This is a terrific analysis of why frameworks exist, with nods to David Hume’s is-ought problem: the native features are what is, and the framework features are what somebody thinks ought to be.
I’ve been saying at conferences for years now that if you choose to use a framework, you need to understand that you are also taking on the philosophy and worldview of the creators of that framework. This post does a great job of explaining that.
It’s great to see browsers working together to collectively implement a range of much-needed features.
These scores represent how browser engines are doing in 15 focus areas and 3 joint investigation efforts.
This is an intriguing idea for a content management system: write words on paper and then take a picture of the page. Artisinal retro vintage blogging.