Tags: doorslam

Locus. — Ethan Marcotte

Ethan documents the sad plague of app-install banners on the web.

Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

The test results are in:

During our testing “Install App” banners were the direct and sole cause of several abandonments of some of the world’s largest e-commerce websites.

Read on for details…

Official Google Webmaster Central Blog: Google+: A case study on App Download Interstitials

This doorslam turned out to be bad for business.