Tags: chrom

A new path for Privacy Sandbox on the web

This is disgusting, if unsurprising: Google aren’t going to deprecate third-party cookies after all.

Make no mistake, Chrome is not a user agent. It is an agent for the behavioural advertising industry.

Back when South by Southwest wasn’t terrible, there used to be an annual panel called Browser Wars populated with representatives from the main browser vendors (except for Apple, obviously, who would never venture onto a stage outside of their own events).

I remember getting into a heated debate with the panelists during the 2010 edition. I was mad about web fonts.

Just to set the scene, web fonts didn’t exist back in 2010. That’s what I was mad about.

There was no technical reason why we couldn’t have web fonts. The reason why we didn’t get web fonts for years and years was because browser makers were concerned about piracy and type foundries.

That’s nice and all, but as I said during that panel, I don’t recall any such concerns being raised for photographers when the img element was shipped. Neither was the original text-only web held back by the legimate fear by writers of plagiarism.

My point was not that these concerns weren’t important, but that it wasn’t the job of web browsers to shore up existing business models. To use standards-speak, these concerns are orthogonal.

I’m reminded of this when I see browser makers shoring up the business of behavioural advertising.

I subscribe to the RSS feed of updates to Chrome. Not all of it is necessarily interesting to me, but all of it is supposedly aimed at developers. And yet, in amongst the posts about APIs and features, there’ll be something about the Orwellianly-titled “privacy sandbox”.

This is only of interest to one specific industry: behavioural online advertising driven by surveillance and tracking. I don’t see any similar efforts being made for teachers, cooks, architects, doctors or lawyers.

It’s a ludicrous situation that I put down to the fact that Google, the company that makes Chrome, is also the company that makes its money from targeted advertising.

But then Mozilla started with the same shit.

Now, it’s one thing to roll out a new so-called “feature” to benefit behavioural advertising. It’s quite another to make it enabled by default. That’s a piece of deceptive design that has no place in Firefox. Defaults matter. Browser makers know this. It’s no accident that this “feature” was enabled by default.

This disgusts me.

It disgusts me all the more that it’s all for nothing. Notice that I’ve repeatly referred to behavioural advertising. That’s the kind that relies on tracking and surveillance to work.

There is another kind of advertising. Contextual advertising is when you show an advertisement related to the content of the page the user is currently on. The advertiser doesn’t need to know anything about the user, just the topic of the page.

Conventional wisdom has it that behavioural advertising is much more effective than contextual advertising. After all, why would there be such a huge industry built on tracking and surveillance if it didn’t work? See, for example, this footnote by John Gruber:

So if contextual ads generate, say, one-tenth the revenue of targeted ads, Meta could show 10 times as many ads to users who opt out of targeting. I don’t think 10× is an outlandish multiplier there — given how remarkably profitable Meta’s advertising business is, it might even need to be higher than that.

Seems obvious, right?

But the idea that behavioural advertising works better than contextual advertising has no basis in reality.

If you think you know otherwise, Jon Bradshaw would like to hear from you:

Bradshaw challenges industry to provide proof that data-driven targeting actually makes advertising more effective – or in fact makes it worse. He’s spoiling for a debate – and has three deep, recent studies that show: broad reach beats targeting for incremental growth; that the cost of targeting outweighs the return; and that second and third party data does not outperform a random sample. First party data does beat the random sample – but contextual ads massively outperform even first party data. And they are much, much cheaper. Now, says Bradshaw, let’s see some counter-evidence from those making a killing.

If targeted advertising is going to get preferential treatment from browser makers, I too would like to see some evidence that it actually works.

Further reading:

• The new dot com bubble is here: it’s called online advertising by Jesse Frederik and Maurits Martijn.
• After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue by Jessica Davies.
• Subprime Attention Crisis by Tim Hwang.
• Clean advertising by me.

An origin trial for a new HTML <permission> element  |  Blog  |  Chrome for Developers

This looks interesting. On the hand, it’s yet another proprietary creation by one browser vendor (boo!), but on the other hand it’s a declarative API with no JavaScript required (yay!).

Even if this particular feature doesn’t work out, I hope that this is the start of a trend for declarative access to browser features.

Intent to Ship: View Transitions Same-Origin Navigation

Finally! View transitions for multi-page apps (AKA websites) will be landing in Chrome soon—here’s hoping other browsers follow suit. Mozilla are up for it. Apple are, as usual, silent on their intentions.

Nice to see a blog post of mine referenced to show that this is a highly-requested feature. Blogging gets results, folks!

Bugs I’ve filed on browsers | Read the Tea Leaves

I think filing bugs on browsers is one of the most useful things a web developer can do.

Agreed!

Browsers Are Weird Right Now – Tyler Sticka

‘Sfunny, I’d been meaning to write a blog post on exactly this topic, but Tyler says it all …and that’s before Apple’s scandalous shenanigans.

Baseline’s evolution on MDN | MDN Blog

These updated definitions makes sense to me:

1. Newly available. The feature is marked as interoperable from the day the last core browser implements it. It marks the moment when developers can start getting excited and learning about a feature.
2. Widely available. The feature is marked as having wider support thirty months or 2.5 years later. It marks the moment when it’s safe to start using a feature without explicit cross-browser compatibility knowledge.

Intent to Ship: Auto Sizes for Lazy Loaded Images with Srcset

Remember when I wrote about sizes="auto"? Well, it’s coming to Chrome! Hallelujah!

I updated my Mac to the newest operating system, Sonoma. I did this to try out the new “add to Dock” feature in Safari. It’s like the “add to Homescreen” action on iOS.

Before I get into what’s good, I have to start by ranting about a big problem on both desktop and mobile: discovery.

First of all, you have to know that a square with an arrow sticking out of it means “share”.

Okay, I can buy it. It’s no better or worse than the three horizontal lines of a hamburger icon, or the three horizontal dots of a kebab icon. And whereas the hamburger and kebab icons are used as a catch-all cupboard to sweep all your rubbish into, at least this icon has a specific meaning. It means share, right?

Well, it used to. But now it’s also home to “add to Homescreen” and “add to Dock”. Neither of those actions are sharing.

Stretching semantics, I suppose you could say you’re sharing something with yourself.

Anyway, this is the biggest issue with progressive web apps on both iOS and Mac. Regardless of how well they work, there’s not much point if most people don’t know the option exists.

(Update: Jen rightly points out that you can also get to “add to Dock” from the file menu. Doh! How did I miss that‽)

Discovery aside, I was interested to see how Safari handles web apps on desktop compared to how Chrome does it.

I’ve had one or two web apps in my dock for a while, installed through Chrome. Google Meet is one of them. I use it quite a bit, and honestly it feels no different to using a native desktop app.

One annoyance is that the Chrome browser also automatically launches whenever I launch the Google Meet icon in my dock. This wouldn’t matter if Chrome were my default browser, but I use Firefox. So whenever I’m using the Google Meet web app, there’s a Google Chrome icon hanging around in my dock, saying “gizza job, I can do that.”

I opened Google Meet in Safari and then selected “add to Dock” from the square with an arrow sticking out of it. Then I quit Safari. I was delighted to see that when I launched the Google Meet web app from the dock, it didn’t automatically launch Safari! Excellent!

Even better, links within a Safari-installed web app respect your default browser choice. What I mean is, previously when I had Google Meet installed via Chrome, if I clicked an external link in Google Meet it opened in Chrome. But now with the Google Meet installed via Safari, external links open in Firefox, my browser of choice. Very good!

But the Safari-installed version of Google Meet is, alas, over-zealous with permissions. I have to grant access to my microphone and camera every single time I launch it. Previously—with the version installed via Chrome—it remembered my choice.

Now I don’t know if the behaviour in the Safari-installed version is a deliberate choice made for security reasons, or if it’s a bug. I suspect it’s a bug. After all, on iOS you get access to more permissions if a site is added to the homescreen—it’s the only way to ask for permissions for notifications, for example.

I added a few more sites to my dock: mastodon.social and thesession.org. They both work really well as standalone apps.

Interestingly, if I click a link to thesession.org from within the mastodon.social standalone web app (or the other way around), the link opens in my default browser. So the web apps don’t “own” the domains. That’s fine, although I wonder if it violates the principle of least surprise—perhaps the expectation is that the installed web app is the preffered owner of that link.

I also tried adding Google Calendar to my dock. Ironically, I can only do this with Safari. For some reason, Google have chosen not to make their calendar a progressive web app …which means there’s no option to install it from Google Chrome.

They’re missing a trick there. It’s the perfect candidate for being a standalone app.

Actually, I take that back. Gmail is the perfect candidate for being a standalone app …and yet it’s not a progressive web app. Very odd!

With Safari, you can add any website to the dock. It doesn’t need to be a progressive web app. But the installation experience works best if there’s a manifest file pointing to some nice icons.

As it turned out, Google Calendar runs like an absolute dog in Safari (and therefore as a Safari-installed web app). Before you cry conspiracy, note that it runs absolutely fine in Firefox. I know because I use it in Firefox every day. But I can’t add it to my dock from Firefox because Mozilla turned their back on progressive web apps a while back. A bad decision.

Google Calendar isn’t the only thing that runs slowly in Safari’s engine. This page on The Session has a very large DOM and a badly-coded in-page search (I know, I know, I need to improve it). It works fine in other browsers but Safari struggles mightily.

(Update: I tried using Google Calendar from Safari again and it seems to be running just fine now. Maybe I caught it on a bad day? In any case, I’ve added it to the dock now and it’s feeling good as a standalone app.)

Still, aside from a few annoying little things around permissions and performance—and the situation with discovery—it feels great to have websites that act just like other apps. I like that some of the icons in my dock are native, some are web apps, and I mostly don’t notice the difference.

I wonder if there’s much point using wrappers like Electron any more? I feel like they were mostly aiming to get that parity with native apps in having a standalone application launched from the dock.

Now all you need is a website.

Watch Transitions in Slow Motion in Chrome’s DevTools - Jim Nielsen’s Blog

This is a very handy tip if you’re adding view transitions to your website!

First Experiments with View Transitions for Multi-page Apps

Some great ideas for view transitionts in here! Also:

If you look at any of the examples on a browser that does not support them, the pages still function just fine. The transitions are an extra that’s layered on top if and when your browser supports them. Another concrete example of progressive enhancement in practice.

I must admit, when Jake told me he was leaving Google, I got very worried about the future of the View Transitions API.

To recap: Chrome shipped support for the API, but only for single page apps. That had me worried:

If the View Transitions API works across page navigations, it could be the single best thing to happen to the web in years.

If the View Transitions API only works for single page apps, it could be the single worst thing to happen to the web in years.

Well, the multi-page version still hasn’t yet shipped in Chrome stable, but it is available in Chrome Canary behind a flag, so it looks like it’s almost here!

Robin took the words out of my mouth:

Anyway, even this cynical jerk is excited about this thing.

Are you the kind of person who flips feature flags on in nightly builds to test new APIs?

Me neither.

But I made an exception for the View Transitions API. So did Dave:

I think the most telling predictor for the success of the multi-page View Transitions API – compared to all other proposals and solutions that have come before it – is that I actually implemented this one. Despite animations being my bread and butter for many years, I couldn’t be arsed to even try any of the previous generation of tools.

Dave’s post is an excellent step-by-step introduction to using view transitions on your website. To recap:

Enable these two flags in Chrome Canary:

chrome://flags#view-transition
chrome://flags#view-transition-on-navigation

Then add this meta element to the head of your website:

<meta name="view-transition" content="same-origin">

You could stop there. If you navigate around your site, you’ll see that the navigations now fade in and out nicely from one page to another.

But the real power comes with transitioning page elements. Basically, you want to say “this element on this page should morph into that element on that page.” And when I say morph, I mean morph. As Dave puts it:

Behind the scenes the browser is rasterizing (read: making an image of) the before and after states of the DOM elements you’re transitioning. The browser figures out the differences between those two snapshots and tweens between them similar to Apple Keynote’s “Magic Morph” feature, the liquid metal T-1000 from Terminator 2: Judgement Day, or the 1980s cartoon series Turbo Teen.

If those references are lost on you, how about the popular kids book series Animorphs?

Some classic examples would be:

• A thumbnail of a video on one page morphs into the full-size video on the next page.
• A headline and snippet of an article on one page morphs into the full article on the next page.

I’ve added view transitions to The Session. Where I’ve got index pages with lists of titles, each title morphs into the heading on the next page.

Again, Dave’s post was really useful here. Each transition needs a unique name, so I used Dave’s trick of naming each transition with the ID of the individual item being linked to.

In the recordings section, for example, there might be a link like this on the index page:

<a href="/recordings/7812" style="view-transition-name: recording-7812">The Banks Of The Moy</a>

Which, if you click on it, takes you to the page with this heading:

<h1><span style="view-transition-name: recording-7812">The Banks Of The Moy</span></h1>

Why the span? Well, like Dave, I noticed some weird tweening happening between block and inline elements. Dave solved the problem with width: fit-content on the block-level element. I just stuck in an extra inline element.

Anyway, the important thing is that the name of the view transition matches: recording-7812.

I also added a view transition to pages that have maps. The position of the map might change from page to page. Now there’s a nice little animation as you move from one page with a map to another page with a map.

That’s all good, but I found myself wishing that I could just have those enhancements. Every single navigation on the site was triggering a fade in and out—the default animation. I wondered if there was a way to switch off the default fading.

There is! That default animation is happening on a view transition named root. You can get rid of it with this snippet of CSS:

::view-transition-image-pair(root) {
  isolation: auto;
}
::view-transition-old(root),
::view-transition-new(root) {
  animation: none;
  mix-blend-mode: normal;
  display: block;
}

Voila! Now only the view transitions that you name yourself will get applied.

You can adjust the timing, the easing, and the animation properites of your view transitions. Personally, I was happy with the default morph.

In fact, that’s one of the things I like about this API. It’s another good example of declarative design. I say what I want to happen, but I don’t need to specify the details. I’ll let the browser figure all that out.

That’s what’s got me so excited about this API. Yes, it’s powerful. But just as important, it’s got a very low barrier to entry.

Chris has gathered a bunch of examples together in his post Early Days Examples of View Transitions. Have a look around to get some ideas.

If you like what you see, I highly encourage you to add view transitions to your website now.

“But wait,” I hear you cry, “this isn’t supported in any public-facing browser yet!”

To which, I respond “So what?” It’s a perfect example of progressive enhancement. Adding one meta element and a smidgen of CSS will do absolutely no harm to your website. And while no-one will see your lovely view transitions yet, once browsers do start shipping with support for the API, your site will automatically get better.

Your website will be enhanced. Progressively.

Update: Simon Pieters quite rightly warns against adding view transitions to live sites before the API is done:

in general, using features before they ship in a browser isn’t a great idea since it can poison the feature with legacy content that might break when the feature is enabled. This has happened several times and renames or so were needed.

Good point. I must temper my excitement with pragmatism. Let me amend my advice:

I highly encourage you to experiment with view transitions on your website now.

I woke up today to a very annoying new bug in Firefox. The browser shits the bed in an unpredictable fashion when rounding up single pixel line widths in SVG. That’s quite a problem on The Session where all the sheet music is rendered in SVG. Those thin lines in sheet music are kind of important.

Browser bugs like these are very frustrating. There’s nothing you can do from your side other than filing a bug. The locus of control is very much with the developers of the browser.

Still, the occasional regression in a browser is a price I’m willing to pay for a plurality of rendering engines. Call me old-fashioned but I still value the ecological impact of browser diversity.

That said, I understand the argument for converging on a single rendering engine. I don’t agree with it but I understand it. It’s like this…

Back in the bad old days of the original browser wars, the browser companies just made shit up. That made life a misery for web developers. The Web Standards Project knocked some heads together. Netscape and Microsoft would agree to support standards.

So that’s where the bar was set: browsers agreed to work to the same standards, but competed by having different rendering engines.

There’s an argument to be made for raising that bar: browsers agree to work to the same standards, and have the same shared rendering engine, but compete by innovating in all other areas—the browser chrome, personalisation, privacy, and so on.

Like I said, I understand the argument. I just don’t agree with it.

One reason for zeroing in a single rendering engine is that it’s just too damned hard to create or maintain an entirely different rendering engine now that web standards are incredibly powerful and complex. Only a very large company with very deep pockets can hope to be a rendering engine player. Google. Apple. Heck, even Microsoft threw in the towel and abandoned their rendering engine in favour of Blink and V8.

And yet. Andreas Kling recently wrote about the Ladybird browser. How we’re building a browser when it’s supposed to be impossible:

The ECMAScript, HTML, and CSS specifications today are (for the most part) stellar technical documents whose algorithms can be implemented with considerably less effort and guesswork than in the past.

I’ll be watching that project with interest. Not because I plan to use the brower. I’d just like to see some evidence against the complexity argument.

Meanwhile most other browser projects are building on the raised bar of a shared browser engine. Blisk, Brave, and Arc all use Chromium under the hood.

Arc is the most interesting one. Built by the wonderfully named Browser Company of New York, it’s attempting to inject some fresh thinking into everything outside of the rendering engine.

Experiments like Arc feel like they could have more in common with tools-for-thought software like Obsidian and Roam Research. Those tools build knowledge graphs of connected nodes. A kind of hypertext of ideas. But we’ve already got hypertext tools we use every day: web browsers. It’s just that they don’t do much with the accumulated knowledge of our web browsing. Our browsing history is a boring reverse chronological list instead of a cool-looking knowledge graph or timeline.

For inspiration we can go all the way back to Vannevar Bush’s genuinely seminal 1945 article, As We May Think. Bush imagined device, the Memex, was a direct inspiration on Douglas Engelbart, Ted Nelson, and Tim Berners-Lee.

The article describes a kind of hypertext machine that worked with microfilm. Thanks to Tim Berners-Lee’s World Wide Web, we now have a global digital hypertext system that we access every day through our browsers.

But the article also described the idea of “associative trails”:

Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them, ready to be dropped into the memex and there amplified.

Our browsing histories are a kind of associative trail. They’re as unique as fingerprints. Even if everyone in the world started on the same URL, our browsing histories would quickly diverge.

Bush imagined that these associative trails could be shared:

The lawyer has at his touch the associated opinions and decisions of his whole experience, and of the experience of friends and authorities.

Heck, making a useful browsing history could be a real skill:

There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.

Taking something personal and making it public isn’t a new idea. It was what drove the wave of web 2.0 startups. Before Flickr, your photos were private. Before Delicous, your bookmarks were private. Before Last.fm, what music you were listening to was private.

I’m not saying that we should all make our browsing histories public. That would be a security nightmare. But I am saying there’s a lot of untapped potential in our browsing histories.

Let’s say we keep our browsing histories private, but make better use of them.

From what I’ve seen of large language model tools, the people getting most use of out of them are training them on a specific corpus. Like, “take this book and then answer my questions about the characters and plot” or “take this codebase and then answer my questions about the code.” If you treat these chatbots as calculators for words they can be useful for some tasks.

Large language model tools are getting smaller and more portable. It’s not hard to imagine one getting bundled into a web browser. It feeds on your browsing history. The bigger your browsing history, the more useful it can be.

Except, y’know, for the times when it just make shit up.

Vannevar Bush didn’t predict a Memex that would hallucinate bits of microfilm that didn’t exist.

Chrome 108 beta - Chrome Developers

I think this might be the most excited I’ve been in quite some time about an update to browser support, which probably says a lot about my priorities:

Support for the avoid value of the CSS fragmentation properties break-before, break-after, and break-inside when printing.

Finally!

My website has different themes you can choose from. I don’t just mean a dark mode. These themes all look very different from one another.

I assume that 99.99% of people just see the default theme, but I keep the others around anyway. Offering different themes was originally intended as a way of showcasing the power of CSS, and specifically the separation of concerns between structure and presentation. I started doing this before the CSS Zen Garden was created. Dave really took it to the next level by showing how the same HTML document could be styled in an infinite number of ways.

Each theme has its own stylesheet. I’ve got a very simple little style switcher on every page of my site. Selecting a different theme triggers a page refresh with the new styles applied and sets a cookie to remember your preference.

I also list out the available stylesheets in the head of every page using link elements that have rel values of alternate and stylesheet together. Each link element also has a title attribute with the name of the theme. That’s the standard way to specify alternative stylesheets.

In Firefox you can switch between the specified stylesheets from the View menu by selecting Page Style (notice that there’s also a No style option—very handy for checking your document structure).

Other browsers like Chrome and Safari don’t do anything with the alternative stylesheets. But they don’t ignore them.

Every browser makes a network request for each alternative stylesheet. The request is non-blocking and seems to be low priority, which is good, but I’m somewhat perplexed by the network request being made at all.

I get why Firefox is requesting those stylesheets. It’s similar to requesting a print stylesheet. Even if the network were to drop, you still want those styles available to the user.

But I can’t think of any reason why Chrome or Safari would download the alternative stylesheets.

My comments to Competition and Markets Authority on mobile browser competition - Alistair Shepherd

A thoughtful response to the current CMA consultation:

The inability to compete with native apps using Progressive Web Apps fully—particularly on iOS—also has a big impact on my work and the businesses I have worked with. Progressive Web Apps are extremely accessible for development, allowing for the creation of a simple app in a fraction of the time and complexity of a native app. This is fantastic for allowing smaller agencies and businesses to innovate on the web and on mobile devices and to reach consumers. However the poor support for PWA features by Safari and by not allowing them in the App Store, Apple forces app development to be difficult, time consuming and extremely expensive. I have spoken with many companies who would have liked an app to compete with their larger competitors but are unable to afford the huge costs in developing a native app.

Get your response in by Friday by emailing [email protected].

Contra Chrome

I remember when Google Chrome launched. I still have a physical copy of the Scott McCloud explanatory comic knocking around somewhere. Now that comic has been remixed by Leah Elliott to explain how Google Chrome is undermining privacy online.

Laying bare the inner workings of the controversial browser, she creates the ultimate guide to one of the world‘s most widely used surveillance tools.

Why Safari does not need any protection from Chromium – Niels Leenheer

Safari is very opinionated about which features they will support and which they won’t. And that is fine for their browser. But I don’t want the Safari team to choose for all browsers on the iOS platform.

A terrific piece from Niels pushing back on the ridiculous assertion that Apple’s ban on rival rendering engines in iOS is somehow a noble battle against a monopoly (rather than the abuse of monopoly power it actually is). If there were any truth to the idea that Apple’s browser ban is the only thing stopping everyone from switching to Chrome, then nobody would be using Safari on MacOS where users are free to choose whichever rendering engine they want.

The Safari team is capable enough not to let their browser become irrelevant. And Apple has enough money to support the Safari team to take on other browsers. It does not need some artificial App Store rule to protect it from the competition.

WebKit-only proponents are worried about losing control and Google becoming too powerful. And they feel preventing Google from controlling the web is more important than giving more power to users. They believe they are protecting users against themselves. But that is misguided.

Users need to be in control because if you take power away from users, you are creating the future you want to prevent, where one company sets the rules for everybody else. It is just somebody else who is pulling the strings.

Daring Fireball: Robin Berjon on ‘Topics’, Google’s Proposed Replacement for FLoC

Google Topics is the successor to Google FLoC. It seems to require collusion from your “user agent”:

I can’t see why any other browser would consider supporting Topics. Google wants to keep tracking users across the entire web in a world where users realize they don’t want to be tracked. Why help Google?

Google sees Chrome as a way to embed the entire web into an iframe on Google.com.

The Competition and Markets Authority (CMA) recently published an interim report on their mobile ecosystems market study. It’s well worth reading, especially the section on competition in the supply of mobile browsers:

On iOS devices, Apple bans the use of alternative browser engines – this means that Apple has a monopoly over the supply of browser engines on iOS. It also chooses not to implement – or substantially delays – a wide range of features in its browser engine. This restriction has 2 main effects:

• limiting rival browsers’ ability to differentiate themselves from Safari on factors such as speed and functionality, meaning that Safari faces less competition from other browsers than it otherwise could do; and
• limiting the functionality of web apps – which could be an alternative to native apps as a means for mobile device users to access online content – and thereby limits the constraint from web apps on native apps. We have not seen compelling evidence that suggests Apple’s ban on alternative browser engines is justified on security grounds.

That last sentence is a wonderful example of British understatement. Far from protecting end users from security exploits, Apple have exposed everyone on iOS to all of the security issues of Apple’s Safari browser (regardless of what brower the user thinks they are using).

The CMA are soliciting responses to their interim report:

To respond to this consultation, please email or post your submission to:

Email: [email protected]

Post: 


Mobile Ecosystems Market Study
Competition and Markets Authority

25 Cabot Square

London

E14 4QZ

Please respond by no later than 5pm GMT on 7 February 2022.

I encourage you to send a response before this coming Monday. This is the email I’ve sent.

Hello,

This response is regarding competition in the supply of mobile browsers and contains no confidential information.

I read your interim report with great interest.

As a web developer and the co-founder of a digital design agency, I could cite many reasons why Apple’s moratorium on rival browser engines is bad for business. But the main reason I am writing to you is as a consumer and a user of Apple’s products.

I own two Apple computing devices: a laptop and a phone. On both devices, I can install apps from Apple’s App Store. But on my laptop I also have the option to download and install an application from elsewhere. I can’t do this on my phone. That would be fine if my needs were met by what’s available in the app store. But clause 2.5.6 of Apple’s app store policy restricts what is available to me as a consumer.

On my laptop I can download and install Mozilla’s Firefox or Google’s Chrome browsers. On my phone, I can install something called Firefox and something called Chrome. But under the hood, they are little more than skinned versions of Safari. I’m only aware of this because I’m au fait with the situation. Most of my fellow consumers have no idea that when they install the app called Firefox or the app called Chrome from the app store on their phone, they are being deceived.

It is this deception that bothers me most.

Kind regards,

Jeremy Keith

To be fair to Apple, this deception requires collusion from Mozilla, Google, Microsoft, and other browser makers. Nobody’s putting a gun to their heads and forcing them to ship skinned versions of Safari that bear only cosmetic resemblance to their actual products.

But of course it would be commercially unwise to forego the app store as a distrubution channel, even if the only features they can ship are superficial ones like bookmark syncing.

Still, imagine what would happen if Mozilla, Google, and Microsoft put their monies where their mouths are. Instead of just complaining about the unjust situation, what if they actually took the financial hit and pulled their faux-browsers from the iOS app store?

If this unjustice is as important as representatives from Google, Microsoft, and Mozilla claim it is, then righteous indignation isn’t enough. Principles without sacrifice are easy.

If nothing else, it would throw the real situation into light and clear up the misconception that there is any browser choice on iOS.

I know it’s not going to happen. I also know I’m being a hypocrite by continuing to use Apple products in spite of the blatant misuse of monopoly power on display. But still, I wanted to plant that seed. What if Microsoft, Google, and Mozilla were the ones who walk away from Omelas.