A ban on tracking-based personalised advertising will provide an incentive to reinforce sustainable alternative models and, in fact, will be a condition for making them viable. The advertising industry already has sustainable, proven concepts for effective online advertising that do not require targeted tracking and personalisation (e.g. contextual advertising).
The EU is not the FCC. I wish every American tech pundit would read and digest this explainer before writing their thinkpieces.
It’s very common for US punditry to completely misunderstand the EU and analyse it as if it were a US political entity – imagining that its actions are driven by the same political and social dynamics as a protectionist industry within the US.
Hallelujah! Apple have backed down on their petulant plan to sabatoge homescreen apps.
I’m very grateful to the Open Web Advocacy group for standing up to this bullying.
This is exactly what it looks like: a single-fingered salute to the web and web developers.
Read Alex’s thorough explanation of the current situation and then sign this open letter.
Cupertino’s not just trying to vandalise PWAs and critical re-engagement features for Safari; it’s working to prevent any browser from ever offering them on iOS. If Apple succeeds in the next two weeks, it will cement a future in which the mobile web will never be permitted to grow beyond marketing pages for native apps.
Also, remember this and don’t fall for it:
Apple apparently hopes it can convince users to blame regulators for its own choices.
When it benefits Apple, they take the DMA requirements much further than intended. When it doesn’t benefit them, they lean back on the “integrity” of iOS and barely comply at all.