Readability Guidelines

AI took their jobs. Now they get paid to make it sound human - BBC Future

Well, this is depressing.

An editor’s guide to giving feedback – Start here

I was content-buddying with one of my colleagues yesterday so Bobbie’s experience resonates.

What it’s like working with an editor

This piece by Giles is a spot-on description of what I do in my role as content buddy at Clearleft. Especially this bit:

Your editor will explain why things need changing

As a writer, it’s really helpful to understand the why of each edit. It’s easier to re-write if you know precisely what the problem is. And often, it’s less bruising to the ego. It’s not that you’re a bad writer, but just that one particular thing could be expressed more simply, or more clearly, than your first effort.

Take a closer look at the patterns in our language. | Clearleft

Ellen goes through the principles behind the tone of voice on the new Clearleft site:

1. Our clients are the heroes and heroines, we facilitate their journey.
2. Speak as an individual doing whatever it is you love. Expose lovable details.
3. Use the imperative, kill the “-ing”.
4. Be evocative and paint the picture. Show don’t tell.
5. Be a practical friend.
6. Be inquisitive. Ask smart questions that need solving.

The Elements of Fucking Style

Use strong, definite language in your writing. Make that sentence your bitch.