Erika has written a great guest post on Ev’s blog. It covers the meaning, the impact, and the responsibility of design …and how we’ve been chasing the wrong measurements of success.
We design for the experience of a single user at a time and expect that the collective experience, and the collective impact, will take care of itself.
Ben Terrett on balancing the needs of an individual user with the needs of everyone else.
Of course we care about our clients: we want them to be successful and profitable. But we think there’s a balance to be struck between what success means for just the user or customer, and what success means for society.
It’s ironic, isn’t it? Design is more important and respected than ever, which means we have more agency to affect change. But at the same time, our priorities have been subverted, pushed towards corporate benefit over human benefit. It’s hard to reconcile those things.
An emergent theme at An Event Apart Seattle 2019.