Journal tags: utopia

I really like the newly-launched website for this year’s XOXO festival. I like that the design is pretty much the same for really small screens, really large screens, and everything in between because everything just scales. It’s simultaneously a flyer, a poster, and a billboard.

Trys has written about the websites he’s noticed using fluid type and spacing: There it is again, that fluid feeling.

I know what he means. I get a similar feeling when I’m on a site that adjusts fluidly to any browser window—it feels very …webby.

I’ve had this feeling before.

When responsive design was on the rise, it was a real treat to come across a responsive site. After a while, it stopped being remarkable. Now if I come across a site that isn’t responsive, it feels broken.

And now it’s a treat to come across a site that uses fluid type. But how long will it be until it feels unremarkable? How will it be until a website that doesn’t use fluid type feels broken?

I had a lot of fun making the website for Patterns Day.

If you’re interested in the tech stack, here’s what I used:

1. HTML
2. CSS

Actually, technically it’s all HTML because the styles are inside a style element rather than a separate style sheet, but you know what I mean. Also, there is technically some JavaScript but all it does is register a service worker that takes care of caching and going offline.

I didn’t use any build tools. There was no pipeline. There is no node_modules folder filling up my hard drive. Nothing was automated. The website was hand-crafted the long hard stupid way.

I started with the content. I wrote out the words and marked them up with the most appropriate HTML elements.

Time to layer on the presentation.

For the design, I turned to Michelle for help. I gave her a brief, describing the vibe of the conference, and asked her to come up with an appropriate visual language.

Crucially, I asked her not to design a website. Instead I asked her to think about other places where this design language might be used: a poster, social media, anything but a website.

Partly I was doing this for my own benefit. If you give me a pixel-perfect design for a web page and tell me to code it up, either I won’t do it or I won’t enjoy it. I just don’t get any motivation out of that kind of direct one-to-one translation.

But give me guardrails, give me constraints, give me boundary conditions, and off I go!

Michelle was very gracious in dealing with such a finicky client as myself (“Can you try this other direction?”, “Hmm… I think I preferred the first one after all!”) She delivered a colour palette, a type scale, typeface choices, and some wonderful tiling patterns …it is Patterns Day after all!

With just a few extra lines of CSS, the basic typography was in place.

I started layering on the colours. Even though this was a one-page site, I still made liberal use of custom properties in the CSS. It just feels good to be able to update one value and see the results, well …cascade.

I had a lot of fun with the tiling background images. SVG was the perfect format for these. And because the tiles were so small in file size, I just inlined them straight into the CSS.

By this point, I felt like I was truly designing in the browser. Adjusting spacing, playing around with layout, and all that squishy stuff. Some of the best results came from happy accidents—the way that certain elements behaved at certain screen sizes would lead me into little experiments that yielded interesting results.

I’m not sure it’s possible to engineer that kind of serendipity in Figma. Figma was the perfect tool for exploring ideas around the visual vocabulary, and for handing over design decisions around colour, typography, and texture. But when it comes to how the content is going to behave on the World Wide Web, nothing beats a browser for fidelity.

By this point I was really sweating the details, like getting the logo just right and adjusting the type scale for different screen sizes. Needless to say, Utopia was a godsend for that.

I was also checking back in with Michelle to get her take on design decisions I was making.

I could’ve kept tinkering but the diminishing returns were a sign that it was time to put this out into the world.

It felt really good to work on a web page like this. It felt like I was getting my hands into the soil of the web. I don’t think it’s an accident that the result turned out to be very performant.

Getting hands-on like this stops me from getting rusty. And honestly, working with CSS these days is a joy. There’s such power to be had from using var() in combination with functions like calc() and clamp(). Layout is a breeze with flexbox and grid. Browser differences are practically non-existent. We’ve never had it so good.

Here’s something I noticed about my relationship to CSS; my brain has finally made the switch to logical properties. Now if I’m looking at some CSS and I see left, right, top, or bottom, it looks like a bug to me. Those directional properties feel loaded with assumptions whereas logical properties feel much more like working with the grain of the web.

I feel like in the past few years there’s been a number of web design approaches that share a similar mindset. Intrinsic web design by Jen; Every Layout by Andy and Heydon; Utopia by Trys and James.

To some extent, their strengths lie in technological advances in CSS: flexbox, grid, calc, and so on. But more importantly, they share an approach. They all focus on creating the right inputs rather than trying to control every possible output. Leave the final calculations for those outputs to the browser—that’s what computers are good at.

As Andy puts it:

Be the browser’s mentor, not its micromanager.

Reflecting on Utopia’s approach, Jim Nielsen wrote:

We say CSS is “declarative”, but the more and more I write breakpoints to accommodate all the different ways a design can change across the viewport spectrum, the more I feel like I’m writing imperative code. At what quantity does a set of declarative rules begin to look like imperative instructions?

In contrast, one of the principles of Utopia is to be declarative and “describe what is to be done rather than command how to do it”. This approach declares a set of rules such that you could pick any viewport width and, using a formula, derive what the type size and spacing would be at that size.

Declarative! Maybe that’s the word I’ve been looking for to describe the commonalities between Utopia, Every Layout, and intrinsic web design.

So if declarative design is a thing, does that also mean imperative design is also a thing? And what might the tools and technologies for imperative design look like?

I think that Tailwind might be a good example of an imperative design tool. It’s only about the specific outputs. Systematic thinking is actively discouraged; instead you say exactly what you want the final pixels on the screen to be.

I’m not saying that declarative tools—like Utopia—are right and that imperative tools—like Tailwind—are wrong. As always, it depends. In this case, it depends on the mindset you have.

If you agree with this statement, you should probably use an imperative design tool:

CSS is broken and I want my tools to work around the way CSS has been designed.

But if you agree with this statement, you should probably use a declarative design tool:

CSS is awesome and I want my tools to amplify the way that CSS had been designed.

If you agree with the first statement but you then try using a declarative tool like Utopia or Every Layout, you will probably have a bad time. You’ll probably hate it. You may declare the tool to be “bad”.

Likewise if you agree with the second statement but you then try using an imperative tool like Tailwind, you will probably have a bad time. You’ll probably hate it. You may declare the tool to be “bad”.

It all depends on whether the philosophy behind the tool matches your own philosophy. If those philosophies match up, then using the tool will be productive and that tool will act as an amplifier—a bicycle for the mind. But if the philosophy of the tool doesn’t match your own philosophy, then you will be fighting the tool at every step—it will slow you down.

Knowing that this spectrum exists between declarative tools and imperative tools can help you when you’re evaluating technology. You can assess whether a web design tool is being marketed on the premise that CSS is broken or on the premise that CSS is awesome.

I wonder whether your path into web design and development might also factor into which end of the spectrum you’d identify with. Like, if your background is in declarative languages like HTML and CSS, maybe intrisic web design really resonates. But if your background is in imperative languages like JavaScript, perhaps Tailwind makes more sense to you.

Again, there’s no right or wrong here. This is about matching the right tool to the right mindset.

Personally, the declarative design approach fits me like a glove. It feels like it’s in the tradition of John’s A Dao Of Web Design or Ethan’s Responsive Web Design—ways of working with the grain of the web.

When I post a link, I do it for two reasons.

First of all, it’s me pointing at something and saying “Check this out!”

Secondly, it’s a way for me to stash something away that I might want to return to. I tag all my links so when I need to find one again, I just need to think “Now what would past me have tagged it with?” Then I type the appropriate URL: adactio.com/links/tags/whatever

There are some links that I return to again and again.

Back in 2008, I linked to a document called A Few Notes on The Culture. It’s a copy of a post by Iain M Banks to a newsgroup back in 1994.

Alas, that link is dead. Linkrot, innit?

But in 2013 I linked to the same document on a different domain. That link still works even though I believe it was first published around twenty(!) years ago (view source for some pre-CSS markup nostalgia).

Anyway, A Few Notes On The Culture is a fascinating look at the world-building of Iain M Banks’s Culture novels. He talks about the in-world engineering, education, biology, and belief system of his imagined utopia. The part that sticks in my mind is when he talks about economics:

Let me state here a personal conviction that appears, right now, to be profoundly unfashionable; which is that a planned economy can be more productive - and more morally desirable - than one left to market forces.

The market is a good example of evolution in action; the try-everything-and-see-what-works approach. This might provide a perfectly morally satisfactory resource-management system so long as there was absolutely no question of any sentient creature ever being treated purely as one of those resources. The market, for all its (profoundly inelegant) complexities, remains a crude and essentially blind system, and is — without the sort of drastic amendments liable to cripple the economic efficacy which is its greatest claimed asset — intrinsically incapable of distinguishing between simple non-use of matter resulting from processal superfluity and the acute, prolonged and wide-spread suffering of conscious beings.

It is, arguably, in the elevation of this profoundly mechanistic (and in that sense perversely innocent) system to a position above all other moral, philosophical and political values and considerations that humankind displays most convincingly both its present intellectual immaturity and — through grossly pursued selfishness rather than the applied hatred of others — a kind of synthetic evil.

Those three paragraphs might be the most succinct critique of unfettered capitalism I’ve come across. The invisible hand as a paperclip maximiser.

Like I said, it’s a fascinating document. In fact I realised that I should probably store a copy of it for myself.

I have a section of my site called “extras” where I dump miscellaneous stuff. Most of it is unlinked. It’s mostly for my own benefit. That’s where I’ve put my copy of A Few Notes On The Culture.

Here’s a funny thing …for all the times that I’ve revisited the link, I never knew anything about the site is was hosted on—vavatch.co.uk—so this most recent time, I did a bit of clicking around. Clearly it’s the personal website of a sci-fi-loving college student from the early 2000s. But what came as a revelation to me was that the site belonged to …Adrian Hon!

I’m impressed that he kept his old website up even after moving over to the domain mssv.net, founding Six To Start, and writing A History Of The Future In 100 Objects. That’s a great snackable book, by the way. Well worth a read.

Trys and James recently unveiled their Utopia project. They’ve been tinkering away at it behind the scenes for quite a while now.

You can check out the website and read the blog to get the details of how it accomplishes its goal:

Elegantly scale type and space without breakpoints.

I may well be biased, but I really like this project. I’ve been asking myself why I find it so appealing. Here are a few of the attributes of Utopia that strike a chord with me…

It’s collaborative

Collaboration is at the heart of Clearleft’s work. I know everyone says that, but we’ve definitely seen a direct correlation: projects with high levels of collaboration are invariably more successful than projects where people are siloed.

The genesis for Utopia came about after Trys and James worked together on a few different projects. It’s all too easy to let design and development splinter off into their own caves, but on these projects, Trys and James were working (literally) side by side. This meant that they could easily articulate frustrations to one another, and more important, they could easily share their excitement.

The end result of their collaboration is some very clever code. There’s an irony here. This code could be used to discourage collaboration! After all, why would designers and developers sit down together if they can just pass these numbers back and forth?

But I don’t think that Utopia will appeal to designers and developers who work in that way. Born in the spirit of collaboration, I suspect that it will mostly benefit people who value collaboration.

It’s intrinsic

If you’re a control freak, you may not like Utopia. The idea is that you specify the boundaries of what you’re trying to accomplish—minimum/maximum font sizes, minumum/maximum screen sizes, and some modular scales. Then you let the code—and the browser—do all the work.

On the one hand, this feels like surrending control. But on the other hand, because the underlying system is so robust, it’s a way of guaranteeing quality, even in situations you haven’t accounted for.

If someone asks you, “What size will the body copy be when the viewport is 850 pixels wide?”, your answer would have to be “I don’t know …but I do know that it will be appropriate.”

This feels like a very declarative way of designing. It reminds me of the ethos behind Andy and Heydon’s site, Every Layout. They call it algorithmic layout design:

Employing algorithmic layout design means doing away with @media breakpoints, “magic numbers”, and other hacks, to create context-independent layout components. Your future design systems will be more consistent, terser in code, and more malleable in the hands of your users and their devices.

See how breakpoints are mentioned as being a very top-down approach to layout? Remember the tagline for Utopia, which aims for fluid responsive design?

Elegantly scale type and space without breakpoints.

Unsurprisingly, Andy really likes Utopia:

As the co-author of Every Layout, my head nearly fell off from all of the nodding when reading this because this is the exact sort of approach that we preach: setting some rules and letting the browser do the rest.

Heydon describes this mindset as automating intent. I really like that. I think that’s what Utopia does too.

As Heydon said at Patterns Day:

Be your browser’s mentor, not its micromanager.

The idea is that you give it rules, you give it axioms or principles to work on, and you let it do the calculation. You work with the in-built algorithms of the browser and of CSS itself.

This is all possible thanks to improvements to CSS like calc, flexbox and grid. Jen calls this approach intrinsic web design. Last year, I liveblogged her excellent talk at An Event Apart called Designing Intrinsic Layouts.

Utopia feels like it has the same mindset as algorithmic layout design and intrinsic web design. Trys and James are building on the great work already out there, which brings me to the final property of Utopia that appeals to me…

It’s iterative

There isn’t actually much that’s new in Utopia. It’s a combination of existing techniques. I like that. As I said recently:

I’m a great believer in the HTML design principle, Evolution Not Revolution:

It is better to evolve an existing design rather than throwing it away.

First of all, Utopia uses the idea of modular scales in typography. Tim Brown has been championing this idea for years.

Then there’s the idea of typography being fluid and responsive—just like Jason Pamental has been speaking and writing about.

On the code side, Utopia wouldn’t be possible without the work of Mike Reithmuller and his breakthroughs on responsive and fluid typography, which led to Tim’s work on CSS locks.

Utopia takes these building blocks and combines them. So if you’re wondering if it would be a good tool for one of your projects, you can take an equally iterative approach by asking some questions…

Are you using fluid type?

Do your font-sizes increase in proportion to the width of the viewport? I don’t mean in sudden jumps with @media breakpoints—I mean some kind of relationship between font size and the vw (viewport width) unit. If so, you’re probably using some kind of mechanism to cap the minimum and maximum font sizes—CSS locks.

I’m using that technique on Resilient Web Design. But I’m not changing the relative difference between different sized elements—body copy, headings, etc.—as the screen size changes.

Are you using modular scales?

Does your type system have some kind of ratio that describes the increase in type sizes? You probably have more than one ratio (unlike Resilient Web Design). The ratio for small screens should probably be smaller than the ratio for big screens. But rather than jump from one ratio to another at an arbitrary breakpoint, Utopia allows the ratio to be fluid.

So it’s not just that font sizes are increasing as the screen gets larger; the comparative difference is also subtly changing. That means there’s never a sudden jump in font size at any time.

Are you using custom properties?

A technical detail this, but the magic of Utopia relies on two powerful CSS features: calc() and custom properties. These two workhorses are used by Utopia to generate some CSS that you can stick at the start of your stylesheet. If you ever need to make changes, all the parameters are defined at the top of the code block. Tweak those numbers and watch everything cascade.

You’ll see that there’s one—and only one—media query in there. This is quite clever. Usually with CSS locks, you’d need to have a media query for every different font size in order to cap its growth at the maximum screen size. With Utopia, the maximum screen size—100vw—is abstracted into a variable (a custom property). The media query then changes its value to be the upper end of your CSS lock. So it doesn’t matter how many different font sizes you’re setting: because they all use that custom property, one single media query takes care of capping the growth of every font size declaration.

If you’re already using CSS locks, modular scales, and custom properties, Utopia is almost certainly going to be a good fit for you.

If you’re not yet using those techniques, but you’d like to, I highly recommend using Utopia on your next project.