In many industries, publishers can sometimes hurt unknown artists more than they help. But a new model for publishing is emerging, and Breadpig is paving the way—helping independent artists find a wider audience without losing control over their work. In addition to her work running Breadpig, Christina Xu is co-founder of ROFLCon, the conference on Internet culture, and founding director of the Institute on Higher Awesome Studies, the nonprofit wing of the Awesome Foundation.